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Social Media Strategies

by:  Jan 16, 2010 12:01:00 AM

Social Media Strategies, Part I.

Overview

Over the past few weeks, we discussed the usability and functionality of Facebook, WordPress, and Video Search Engine Optimization. Today, we will address implementing strategies for these social media applications.

Social media statistics

  • Facebook has over 350 million users.
  • Time spent per day on Facebook: 5 billion minutes
  • More than 1 million posts on Twitter every hour
  • Over 100 million YouTube videos are viewed every day
  • 73% of active online users have read a blog; there are more than 346 million blog readers worldwide
  • 55% have uploaded photos to share
  • 40% subscribe to an RSS feed

Statistics of Google, Wikipedia, YouTube, Blogosphere, Twitter, Facebook and Digg use:

Google search statistics


1,000,000,000,000 (one trillion) - approximate number of unique URLs in Google’s index (source)

2,000,000,000 (two billion) – very rough number of Google searches daily (source)

$110,000,000 – approximately amount of money lost by Google annually due to the “I’m Feeling Lucky” button (source)

68,000,000 – the average number of times people searched the word Google each month for the last year (source:  keyword tool)

$39.96 - the average cost per click for the phrase “consolidation of school loans” in AdWords (source:  keyword tool)

Wikipedia statistics

2,695,205 - the number of articles in English on Wikipedia

684,000,000 – the number of visitors to Wikipedia in the last year

75,000 - the number of active contributors to Wikipedia

10,000,000 – the number of total articles in Wikipedia in all languages

260 – the number of languages articles have been written in on Wikipedia

(source)

YouTube statistics

70,000,000 – number of total videos on YouTube  (March 2008)

200,000 – number of video publishers on YouTube (March 2008)

100,000,000 – number of YouTube videos viewed per day (this stat from 2006 is the most recent I could locate)

112,486,327 – number of views the most viewed video on YouTube has (January, 2009)

2 minutes 46.17 seconds – average length of video

412.3 years – length in time it would take to view all content on YouTube (March 2008)

26.57 - average age of uploader

13 hours – amount of video are uploaded to YouTube every minute

US $1.65 billion in Google stock – amount Google Inc. announced that it had acquired YouTube for in October 2006

$1,000,000 – YouTube’s estimated bandwidth costs per day

(sources here, here and here)

Blogosphere statistics

133,000,000 – number of blogs indexed by Technorati since 2002

346,000,000 – number of people globally who read blogs (comScore March 2008)

900,000 – average number of blog posts in a 24 hour period

1,750,000 – number of RSS subscribers to TechCrunch, the most popular Technology blog (January 2009)

77% - percentage of active Internet users who read blogs

55% – percentage of the blogosphere that drinks more than 2 cups of coffee per day (source)

81 - number of languages represented in the blogosphere

59% – percentage of bloggers who have been blogging for at least 2 years

source

Twitter statistics

7,800,000,000 – number of Tweets to date January 15, 2010 (see an up to the minute count here)

3,000,000 – number of Tweets/day(March 2008) (from TechCrunch)

165,414 - number of followers of the most popular Twitter user (@BarackObama) – but he’s not active

86,078 – number of followers of the most active Twitter user (@kevinrose)

63% – percentage of Twitter users that are male (from Time)

Facebook statistics


350,000,000 – number of active users

100,000,000 - number of users who log on to Facebook at least once each day

170 - number of countries/territories that use Facebook

35 - number of different languages used on Facebook

2,600,000,000 – number of minutes global users in aggregate spend on Facebook daily

100 – number of friends the average user has

700,000,000 – number of photos added to Facebook monthly

52,000 – number of applications currently available on Facebook

140 - number of new applications added per day

source

Digg statistics

236,000,000 – number of visitors attracted annually by 2008 (according to a Compete survey)

56% - percentage of Digg’s frontpage content allegedly controlled by top 100 users

124,340 - number of stories MrBabyMan, the number one user, has Dugg (see updated number here)

612 - number of stories from Cracked.com that have made page 1 of Digg (see all 41 pages of them here)

36,925 – number of Diggs the most popular story in the last 365 days has received (see story here)

Statistics retrieved July 25, 2009 from the FutureBuzz Web Site: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/

Analysis of the Statistics: There are lies, damn lies, and statistics…

It is hard to ignore the statistics from these web 2.0 social media applications. The sheer size and activity of the social media audience gets bigger every day and is something you and your company cannot afford to ignore. Social network marketing reaches a global market faster than any other marketing before. Harnessing the magnitude of social media networks is no easy task; therefore, it is necessary to implement social media strategies.

 

Social Media Strategies

Social media is the perfect opportunity for you to listen to current customers, industry experts, prospects use these communications o improve your business. When communicating:

  • Participate in the conversation
    • Speak to the overall market
    • Take part with helpful, quality content
      • Implement your brand image and logo
      • Audience members will share that content with others online

Building relationships with your customers will help:

  • Your online presence
  • Market your company
  • Give positive experiences to prospective customers

A corporate blog addresses the concerns of your company, announces benefits to your consumers and focuses on the issues that influence your industry while establishing you and your company as an entity that can be relied on for updated information and guaranteed service. A blog establishes an informational foundation for your business.

Posting on the thousands of blogs specific to your industry furthers your company’s message. With every post containing information and advice, you are promoting the image of your business. Every time you post on a blog, readers of that blog are exposed to your company image. Linking with other blogs also increases the traffic that returns to your own blog.

Twitter is also an effective medium to communicate with your business audience. Twitter offers real time communication that is quick and can spread information like wildfire. The services offered by Twitter are an effective way to communicate with your audience and respond to their questions, concerns and needs. Constantly engaging your audience in twitter promotes your brand and establishes your expertise. If there are concerns affecting your industry, Twitter is a quick solution to respond to both positive and negative commentary.

Conclusion:

Apply Social Media Strategies to Facebook and WordPress. Whenever you browse across a blog post that you can lend a credible opinion on, do so. In doing so, you will promote your company image and continue the spread of valued content within the World Wide Web.

To be continued…

Author: Eric Baum

Eric Baum

Eric is the CEO / Founder of Bluleadz. His passion is growing businesses and listening to Jimmy Buffet. Oh yeah, and golf when he can find the time.

Topics: Social Media

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