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How To Create A Google+ Company Page

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As part of our ongoing series on the benefits of social media as a marketing tool, we thought it would be helpful to do three entries about successfully helping your business integrate into the three social media juggernauts: Facebook, LinkedIn and Google+. The latter, which is still relatively new but rapidly gaining momentum, is the first of the three on which we’ll focus today.

One of the greatest advantages for using social media sites is directing your brand to target audiences and getting involved in their conversation and consciousness. Though we’ve seen that the effects are far-reaching and beneficial, the power of social media as a public relations and advertising tool has yet to be fully discovered. A sagacious Tampa Internet marketing company like BluLeadz can help you effectively pinpoint the sum of your resources for a greater return from the medium.

How To Set Up Your Business On Google+

To get started with Google+, you will first need to set up a personal profile. Don’t worry. It’s fast and easy and the returns are worth it. After you’ve created your personal Google+ profile, you’re ready to get started setting up one for your business. Visit Create a Page on Google+ to begin, and follow the steps below to get started with Google+ pages. Remember, when partnering with an inbound marketing company like BluLeadz, we can help expedite this entire process for you, helping you every step of the way and making sure you’re functionally integrated into Google+.

There you will see (see screenshot above) five category options. You will need to choose which one is appropriate for your purposes.

1. Local Business Or Place - Local Business or Place includes any local business—hotels, restaurants, places, shops and the service industry. If you opt for this category, you will be asked for the country in which your business is located and the primary phone number. If Google finds a matching result in Google Places with your phone number, it will use this information for your Google+ profile. If not, you can add your business info to Google and continue. 
   
   
   
   
2. Product or Brand - Examples Google+ offers pages that would fit under Product or Brand include clothing, automobiles, electronics and financial services.
3. Company, Institution or Organization – This category includes pages for companies, institutions, organizations and non-profits or similar entities. You may also opt to enter your page name and website, and choose an applicable category with the same options as a Product or Brand page, or you can simply choose Company, Institution, Organization or Other.
4. Arts, Entertainment or Sports - Movies, television, multimedia, and sports are appropriate for the Arts, Entertainment or Sports section. Enter your page name and website, and choose an applicable category—this time with a range of choices, from Album to Website, or you can simply choose Entertainment, Other or Sports.
5. Other – Falls into the ‘none of the above’ category. If you feel your page doesn’t really fit into the general categories, then this is your destination.

Google+ will go on to ask you several more questions, like whether the content is appropriate for minors under the age of 18.

Customizing Your Google+ Profile Page: Make It Your Own

• First, you will be asked to add your tagline (the 10 words that best describe your page) and your page’s profile photo.
• If you’re satisfied so far with your page’s welcome screen, you will want to edit your page’s information. Go to your page’s profile by clicking on the Profile icon at the top, left of the Search Google+ box.
• Then go to your About tab and Edit Profile. Here you will be able to click on everything from your page name to your links to enter relevant information about your page within Introduction, Hours, website and contact information.
• Next, add your photo strip. Last but not least when it comes to your Google+ page design is filling in your photo strip. These five photos will be displayed underneath your page’s name and tagline.

Now you’re done. The more you work with Google+, the more comfortable you will get with it and understand the specific implications of its flexibility.

Let BluLeadz Help You Set Up, Implement And Integrate Your Social Media Marketing Strategy.