How To Sign Your Business Up On LinkedIn
Posted by Eric Baum on Sat, Feb 04, 2012
At BluLeadz, we specialize in helping businesses successfully, profitably create an integrated online presence. Part of the way we do that is assist businesses effectively use social media sites to their advantage. A lot has been made about the efficacy of social media for advertising and public relations. Both show strong signs that continuing to reach out into the interconnected world of social media will yield impressive returns for companies, giving them instantaneous worldwide reach, brand recognition and access to valuable consumer feedback.
Still, many companies, especially small business, remain reticent to make the jump. While it’s true that it does require time and dedicated resources to properly join the dots across social media websites, in the end it’s a low-cost way to propel your brand and your company to levels of visibility never before imagined.
For this installment of our ‘social media how-to’ series, we’re going to take a look at the ever-growing social site LinkedIn. LinkedIn is the only site dedicated to networking professionals, connecting not only individuals but businesses to businesses and industries to industries. It’s a vital networking theater where user/business connections have the potential to rapidly and exponentially grow. In fact we use LinkedIn daily to foster and grow our relationships. We’re here to say: LinkedIn works!
Businesses Can Use LinkedIn To:
- Sales prospecting
- Strengthen current customer relationships
- Partner with other businesses
- Recruit talented new employees
- Locate exceptionally talented contract workers
- Build industry networks and more!
How To Set Up A Page For Your Business On LinkedIn
You must have a LinkedIn account to create a LinkedIn company page. If your business doesn't provide email addresses that are tied to a business domain, you will not be able to create a LinkedIn company page.
Now…this is how easy and fast it is to create a business page on LinkedIn.
- Click on the "Companies" tab after logging in to LinkedIn.
- Click on the "Add a Company" link.
- Type the name of your business into the "Company name" field. Type your company email address into the "Your email address at company" field. Click on the check box to verify you work at the company and are an authorized representative. Click on the "Continue" button.
- Enter in your business's information. Click on the "Create a Company" button.
Yep. That’ just how easy it is. But that’s just the beginning. The really effective and meaningful work begins after you set up the page. If you want help or have questions about setting up your social media accounts contact us today, we are happy to help!
