There are two distinctly different forms of marketing. One has been used for decades and has run its course... to the point where people now ignore it. The other is fairly new, and is initiated by the customer himself, who is actually looking for the products and services that you offer.
Outbound marketing has gone the way of the dinosaur, and small businesses simply can't afford to employ it with any sort of effectiveness... yet many continue to try and are failing miserably. At Bluleadz, we provide solutions in the opposite method - inbound marketing - and our clients are seeing consistent gains and growth every day.
Outbound Marketing
Outbound marketing is the attempt to generate leads by broadcasting advertising messages and promotion. Outbound marketers target different segments of people who might be interested in what they have to sell. Unfortunately, the people on the receiving end of this marketing are not at all interested in what they have to SAY.
Outbound marketers spend a great deal of time and money crafting catchy advertising campaigns, blasting annoying emails, being chummy at trade shows and calling people while they're eating dinner. At one point in time, this method actually worked. But today, people are so bombarded with what we call "interruption marketing," that they put up barriers to block out the noise.
It's gotten to the point where people Spam block business emails, screen their calls, change the radio when ads come on, and Tivo shows so they don't have to watch commercials. The fatal flaw with outbound marketing is simply that the intended recipient doesn't want to hear it!
Inbound Marketing
Inbound marketing is a solution that respects the customer and their time. It doesn't follow people around, pestering them to buy something. It is a proactive solution that involves creating a Web presence and Website that attracts people who are actually looking for the products and services that you offer. By creating valuable Web content that is optimized for search engines like Google, inbound marketing professionals are able to draw highly targeted traffic that is truly interested in not only what you have to say, but what you have to sell.
At Bluleadz, we administer and create everything a small business needs to tastefully and consistently generate new leads who convert into sales dollars - the ultimate goal of all business.
Your Inbound Marketing Campaign Will:
- Establish Your Online Presence
- Help You Become an Industry Authority
- Increase Conversion Rates
- Generate Leads
- Increased ROI
- Make Your Phone Ring!
At Bluleadz, we can help increase your Google rankings with our SEO service, help you get quick leads with pay-per-click management, or improve your Website design to attract more traffic. We have a team of expert level writers who generate content through blogging, eBooks and social media that will collectively get your business on the first page of Google in your niche.
Did you know that Google uses over 200 algorithms to determine who deserves to be highest in search results? Do you know how to leverage these algorithms to generate traffic and leads? Our SEO specialists stay on the cutting edge of these trends so you don't have to.
Get Found. Get Leads. Take Control.
Let Bluleadz do the groundwork to turn your business around. If you would like a free consultation, give us a call or shoot us an email. Keep it casual, we're easy to talk to and love hearing from people excited about their business.