The first step in creating your PPC campaign is organizing your account structure. At Bluleadz, we create an optimized and customized account structure for you: a well managed account is also a successful account.
Before you open a Pay-Per-Click account, make sure you have given some thought to these important questions about your business and customers you want to reach:
- What is your business?
- Who is your target audience?
- What do you want to sell or promote?
- What do you want your site visitors to do?
- What results would you like to see?
How Bluleadz Turns Paid Search Clicks Into Customers
Local Keyword Analysis
The goals of pay-per-click (PPC) and search engine advertising are to get in front of searchers who are looking specifically for what you have to offer. This takes careful keyword research, strategic bidding, and compelling ad copy just to get the click. Keyword research is a practice used to find and research actual search terms people enter into the search engines when conducting a search. Strategic bidding is used to place a maximum amount that an advertiser is willing to pay for a given ad spot (based on keyword strategy); in fact, the automated auction begins every time a visitor searches within the advertisement group.
Creative Ad Copy Writing
The major components of compelling ad copy include:
- A compelling and captivating headline
- A description of the features and benefits of the product or service
- The unique selling proposition (USP) of the product or services
- There should always be a call to action, which is usually a command or request for the reader to ‘buy now’ or ‘click here’. Our copywriting team understands the needs of both inbound and outbound marketing; therefore, when the time comes for turning clicks into conversions, choose a team of copywriting professionals who write PPC campaigns to achieve lower costs and higher conversions.
Budget and Goal Review
With Search Engine Marketing, you decide the maximum amount you would like to spend each day, as well as the maximum you are willing to pay each time your ad is clicked. This pay-per-click system is determined through a keyword bidding system. The bid is required to get a high position in search results and is subject to market conditions, including the number of advertisers bidding on the keyword, the type of product or service it is related to, and the overall search volume.
Landing Page Creation
A landing page is the page that you designate to appear when your ad is clicked. Your landing page is considered in calculating your quality index and should relate closely to your ad text. Compelling ad copy and an effective landing page will maximize your conversion rate. Our content creation team: graphic designers and copywriters, work collectively to turn impressions into conversions.
Monitoring Weekly Results
Most companies will check your pay-per-click campaigns once a month. While more targeted than offline advertising or banner ads, it is certainly possible to throw away a lot of cash with pay per click. The way to do that is to fail to think strategically about where you send people who click on your ads. At Bluleadz, we check your ad groups and campaigns daily, seeing which ads are performing and enhancing the ones that are not. We also provide you with a full report each month. Low-traffic ads can lead to a scarcity of data that renders many bid management tools useless at worst or inefficient at best. Our Pay-Per-Click experts are persistent in delivering results that are five times above the national average.
Text Ad Variant Creation
We have been involved in search engine marketing campaigns for years. These years have given us the time and experience to know which type of ad copy and campaigns work and which do not. Our creative marketing team develops ad variant creations based on tested methods that generate results. These tested methods include the creation of ad variants specific to your target market and demographic. Our creative marketing team offers a variety of content distribution options; however all of these options are poised at delivering your ad to the right audience at the right time and at the right price to you.
Reporting
We provide you with a full report each month. Our custom Performance reports can be sent to you by email for complete and constant coverage of your search engine marketing campaign. Low-traffic ads can lead to a scarcity of data that renders many bid management tools useless at worst or inefficient at best. Our Pay-Per-Click experts are persistent in delivering results that are five times above the national average.