I’m sure you’ve heard the metric that women account for 85% of all consumer purchases; this is thrown around many marketing sites. It’s true that women are moving up in the world—further than ever before.
It’s enlightening to see so much estrogen-filled success in a world that has been discriminatory in the past. While things aren't perfect or "equal" yet, this is a great way to show how far we've come as a society.
Now don't take this as man-bashing--consider it an homage, much like you would give tomatoes on an episode of Good Eats, or something similar... (man I really miss that show).
Anyhow, from topping a huge majority in Forbes’s list of the world’s billionaires (no really, look at that, the amount of women is incredible) to revolutionary content marketing, ladies haven proven themselves as a true force to be reckoned with.
That said this list was not easy to make with the countless women who have made strides in marketing from all walks of life. However, I’ve chosen them based on their innovations and progressive thought-leadership in the industry. Make sure you give these women in marketing love by following them on Twitter or checking out their work.
Women You Should be Following
Pamela Vaughan: Pamela is HubSpot’s manager of blog optimization and growth. And it does just that: the blog is a lead generation machine, and has about 550,000 subscribers. Kudos to you and to HubSpot’s continued success!
Kimberly Reynolds: Ms. Reynolds is a social media powerhouse and Marketing Manager at Social Media Examiner. Their blog has over 400,000 subscribers, and Kim has Morning Social Media Marketing talks on Blab with over 1,500 subscribers
Ekaterina Walter: Ekaterina writes posts for thenextweb.com, is a published author of a WSJ best-seller and has over 10 years of integrated marketing experience. Not only that, but she has over 167,000 followers on Twitter (and she even responded to a Tweet I sent her—engaging quickly is always great!) Follow @Ekaterina!
Ann Tran: Ann is on the list of the top 100 social media power influencers of 2015 (#SMInfluencer) and is a Travel and Marketing Strategist Speaker. She regularly contributes to Huff Post and her charity work named her one of the 16 people on Twitter Who Inspire the World
Kristin Lemkau: Kristin has made great strides as the Chief Marketing Officer of JPMorgan Chase to bring a humanized element to the brand. She made AdvertistingAge’s Women to Watch in 2015 list, and even created an Inner Circle creative team to have access to growth and creative opportunities
Kristina Halvorson: Kristina is the founder of Brain Traffic, and has a strong presence and voice regarding content marketing. She also has humorous tweets that portray a human side, and hosts Confab events about content strategy in Minneapolis
Margot Bloomstein: She is a brand and content strategist at Appropriate, Inc., and is the author of Content Strategy At Work. Margot has helped many businesses propel their social media engagement, and speaks at a variety of conferences for content strategy. Her location according to Twitter is “The fierce urgency of now, BOS”
Shelly Kramer: Shelly is, as someone commented in an epic content marketing list, a “content queen.” She has dominated the social media world, and now helps other companies drive engagement and understand how it can benefit their brands
Amy Bohutinsky: Amy is the COO at Zillow Group, and has been there from its humble beginnings and pre-launch in 2005. She made Brand Innovator’s Top 50 Women in Brand Marketing to watch, and has an array of other accolades as a leader in her field
Lara O’Reilly: At first I was going to stop at 10, but Lara caught my attention as the author of a great BusinessInsider’s article I used for some research. As her profile indicates, she was one of the ’30 under 30 to watch’ in British journalism at MHP Communications’s annual awards. Thanks Lara for being a huge inspiration for younger aspiring writers and editors (like me)!
There you have it—go follow some great women, and get your dose of marketing know-how! If you want to reach out or suggest other women that should be on this list, feel free to tweet us @Bluleadz!