5 min read
Fact: 91% of B2B marketers use content marketing. (Content Marketing Institute)This means that you need to stand out in your content marketing efforts! In the world of inbound marketing, content really is king. This means that it should rule all of your inbound marketing efforts. Entertaining and enlightening content will pull your prospects in instead of forcing ads (that no one really wants to see) on them. Content is one of your biggest means of communication with your prospects, so it has to be awesome. Don't put out mediocre material. Learn here why content marketing matters for your company.
1.Fact: 79% of B2B marketers use content marketing to
achieve their brand awareness goals. (Content Marketing Institute and Marketing Profs)
Get some goals! Awesome content marketing all starts with one question: What is the goal you're looking to achieve with your marketing efforts? This should be your first step to generating captivating content for your audience. Every tactic you implement needs to have its goal in mind. And not just any goal, the right goal. Your efforts could be futile (no matter how outstanding your tactic is) if you assign it with the wrong goal.
Content that lacks a goal will come off as white noise to your audience. This won't make your prospects happy- in fact, it'll just annoy them. A well strategized goal targets a specific need in your consumer. Ask yourself, what do I want my audience to do after they see my social media post?
2. Fact: 8 out of 10 consumers say that they are aware of custom media. (The Content Council)
Breathe your brand! The content you put out is a way to humanize your brand. It’s tough to feel a connection to a company that shows no personality or culture. Be weird, funny and quirky to show them there’s a face behind your brand. Quality content showcases your expertise in the industry and will surely aid in your following, as well as your likability.
3. Fact: Content with images get 94% more views. (Jeff Bullas)
Let's face it, we are in the age of a highly visually driven culture. Uploading pictures to your content helps to diversify your brand and spark an interest. Not only does it help your company build good relationships, it also increases the chances of your content being seen and not just scrolled past. Companies who embrace image sharing will increase their odds of being seen.With so many people viewing your content from all over the globe, pictures act as a universal expression.
Not only will you increase the likelihood of interaction between you and your prospects, you will also increase your chance of a retweet or Facebook share.
4. Fact: B2B companies who actively blog, generate 67% more leads per month than those who don't. (Social Media B2B)
You want to compel your audience to read your message. Whatever messages you're sending should be extensions of your brand as well as your unique industry insights. While you're educating your audience about something, you should still be showing them who you are.
By generating informative content, your audience will naturally trust you more. It makes it apparent that you care about your customers and you genuinely want them to learn. That's one big idea inbound marketing brings to the table.
Upload valuable knowledge to attract customers to your website. Become a thought leader in your industry by blogging about important, current events or products related to what you do. After you blog, remember to share it more than once. This is for a number of reasons. Maybe a prospect just started following you and didn't see your last post or maybe they're viewing it in a different time zone. Tweet the same link several times to be sure it's seen by all of your beloved followers.
5. 4 out of 5 consumers use their phone to shop. (Comscore)
Get friendly with mobile devices. More people will access your website via a mobile device than a computer, plain and simple. This fact alone is why you need to get your website optimized for mobile devices. Naturally, prospects are more likely to visit a site that is easy view and navigate on their phones. With this statistic in mind, it's a great idea to use promotions that specifically target cell phone users. For example, a coupon code that can only be used through your phone.
6. Fact: Interesting content is a top 3 reason people follow brands on social media. (Content+)
Make social media work for you! It's indispensable to content marketing, specifically LinkedIn; which reportedly attracts more leads than Facebook, Twitter OR blogging. (Social Media B2B) Typically, your business should post anywhere between 2-4 LinkedIn posts a day. Having conversations with your prospects and connecting on social media is a great way to accelerate the sales process. Think about it. Your prospects are already on social media, they're just waiting to be found.
Fact: Content marketing will have an exponential effect on your marketing results.
Learn from these facts and amp up your content market strategy. Pretty useful stuff, right? If you're dying for more info on the topic, download your free chapter on content marketing from Inbound Marketing: Attract, Engage, and Delight Customers Online.
Published on September 2, 2014