In an ideal world, every piece of content you create would get shared.
Here on the Web in 2018, though, things are a little bit ... different.
With millions of websites already active and countless thousands of new content pieces going live every day, though, even the best content needs every advantage it can get to become truly shareable.
Luckily, the most successful shareable content all has certain traits in common. If you develop all of your content with these in mind, you’ll enjoy much more social engagement now and later.
Let’s take a gander at the seven top traits of the most shareable content:
1. A Compelling Headline
Your headline is the most important part of any piece of content – it determines whether users will click.
The best way to brainstorm here is to whip up a batch of ten headlines or so before you pick one. A/B testing the headlines on your posted content can also help.
2. Visuals and More Visuals
Experts claim that when it comes to shareable content, infographics win hands down: They’re shared about 3X more than other content types.
Even conventional blog posts benefit from eye-catching imagery, embedded video, and other non-text touches.
3. A Worthwhile Hook
When you clicked on this article, you knew what you were getting: Tips on shareable content.
Readers need to know at a glance how each piece of content will help them, so make it easy for them. Avoid clever headlines and long, meandering introductions.
4. Strong Organization
Most shareable content is very easy to scan, because, well, people don’t read on the Internet.
They want to be able to skip straight down to the most valuable information for them. List-based posts with bullet points or short paragraphs are the most effective here.
5. Readable Text
Content can be interesting without being Shakespeare. Generally speaking, you should keep things simple and use jargon only when you have to.
It doesn’t hurt to have a little variety in your sentences, but your meaning should always be obvious.
6. A Call to Action
Most people simply won’t take the next step – whatever it might be – unless it’s spelled out. Your content should always have a clear call to action.
To maximize the power of your shareable content, that CTA should focus on ... you guessed it ... sharing.
7. An Easy Way to Share
Hopefully, your prospects are logged into LinkedIn or Twitter all the time. Still, you should make sharing as easy as possible for them.
The fewer clicks, the better. There are many great ways to incorporate social sharing buttons into your site design – just be sure they’re not too intrusive.
8. Some Social Media Backing
Okay: Your shareable content doesn’t need to have a whole social campaign behind it. But it helps, since people are more likely to share content they encounter on their own social feed.
Sharing content to influencers the day of its release and a week later can supercharge your shares.
So, there you have it: 8 quick and dirty techniques for more shareable content.
Even if social sharing isn’t exactly the cornerstone of your inbound marketing campaign, it’s still worthwhile to consider it in your content planning. Even a marginal increase in social shares can add thousands of hits to your content every quarter.
Just like organic search traffic, this social traffic compounds over time to provide momentum and visibility to your future content marketing campaigns. Plus, social signals are growing in importance in SEO and other measures of website success.
Have your own hot tip about shareable content? Why not share it in the comments below?
Published on June 7, 2018