Inbound marketing encomponses a lot of areas and activities, figuring out where to focus your efforts in the beginning can be confusing. However, with a little bit of perspective (and good advice from us) you can get things cranked up and start seeing reuslts quickly. Getting an awesome start in inbound marketing relies on how well you target your campaigns, as well as the various inbound elements you use to connect with your audiences.
What are the best practices for attracting and converting website visitors, and turning those leads into customers? Tune in to the fifth installment of our informational #askinbound series, where I explain where to focus your efforts and the best solutions for kicking off your business's inbound marketing.
Steps to Attract, Engage and Convert Your Audience
- Attracting new visitors: blogging, SEO, social media activity
- Converting visitors into leads: compelling offers, CTAs, landing pages, forms
- Turning leads into customers: lead scoring, workflows, lead nurturing, "smarketing"
Interested in learning how to create better marketing goals? Check out our episode of #askinbound, "How do you set up your annual goals?"
Is it better to handle inbound tasks internally, or hire a partner company to take over these tasks? Find the answer in another episode in our #askinbound series, "Inbound marketing: in-house or outsourced?"
Have a question you'd like to see answered? Just #askinbound