Estimated read times are becoming more and more popular on business blog posts, and for good reason. They help blog visitors set expectations and can be the deciding factor if a visitor takes the time to read your blog or click through from a subscriber update.
They're a subtle way to add transparency, and that's something most audiences can admire. The major publishing site Medium is a great example of this, as read times can vary significantly between posts.
As it turns out, adding an estimated read time feature to a blog is really straightforward if your website is on HubSpot. In this video walkthrough, I provide a quick tutorial on adding a read time counter to a HubSpot blog:
Ready to roll and add an estimated read time to your blog? Awesome! Here's the code snippet from the video to add read time to your HubSpot blog:
{{ content.post_body|wordcount|divide(300) }} min read time
That should do it! If you have any trouble or need extra help, feel free to comment below.