Applying HubSpot Education to Every Aspect of Your Organization.

Bluleadz Marketing
9 minutes

The WordPress Crisis Explained (+ Why Switch to HubSpot's Content Hub)

HubSpot
Sep 30, 2024
Bluleadz Marketing
7 minutes

The Power of Lifecycle Marketing on HubSpot: A Strategic Overview

Are you delivering value to your prospects at every stage of the buyer's journey? Engaging in lifecycle marketing that provides customers with what they need at every step of the way from being strangers to your brand ...
Marketing
Aug 19, 2024
Bluleadz Marketing
6 minutes

Beginner's Guide to Marketing: How to Do Market Research

Alright, so you're a new marketer in your company and you want to start generating jaw-dropping results. Or, maybe you're the owner of a relatively new business. Regardless, the same question remains -- where do you ...
Buyers Journey
Aug 13, 2024
Bluleadz Marketing
9 minutes

6 Tips For Making Effective B2B Content Marketing Campaigns

A lot of people seem to think that marketing is only important for companies that sell products and services to consumers (B2C companies). However, businesses that sell products and services to other businesses (B2B ...
Content Marketing
Aug 08, 2024

Categories

Bluleadz Marketing
9 minutes

The WordPress Crisis Explained (+ Why Switch to HubSpot's Content Hub)

If you rely on WordPress for your website hosting and management, you may want to sit up for this. In a surprising and potentially threatening move for millions of users, WordPress.org has officially banned WP Engine ...
HubSpot
Sep 30, 2024
Bluleadz Marketing
7 minutes

The Power of Lifecycle Marketing on HubSpot: A Strategic Overview

Are you delivering value to your prospects at every stage of the buyer's journey? Engaging in lifecycle marketing that provides customers with what they need at every step of the way from being strangers to your brand ...
Marketing
Aug 19, 2024
Bluleadz Marketing
6 minutes

Beginner's Guide to Marketing: How to Do Market Research

Alright, so you're a new marketer in your company and you want to start generating jaw-dropping results. Or, maybe you're the owner of a relatively new business. Regardless, the same question remains -- where do you ...
Buyers Journey
Aug 13, 2024
Bluleadz Marketing
9 minutes

6 Tips For Making Effective B2B Content Marketing Campaigns

A lot of people seem to think that marketing is only important for companies that sell products and services to consumers (B2C companies). However, businesses that sell products and services to other businesses (B2B ...
Content Marketing
Aug 08, 2024
Bluleadz Marketing
8 minutes

Setting the Right URL: A HubSpot Canonical Tag Guide

Okay, so we all know that duplicate content is bad for your search engine optimization (SEO), right? If you didn't know that already, Google has no-doubt been boxing your website like a heavy bag in search rankings, so ...
SEO
Aug 07, 2024
Bluleadz Marketing
5 minutes

8 Ways to Build Superb Brand Recognition and Drive Sales

Ensuring that consumers can easily recognize your business keeps you a step ahead of your competition.
Marketing
Aug 06, 2024
Bluleadz Marketing
4 minutes

Decoding AI SEO: Revolutionizing Search

Artificial Intelligence (AI) is taking over the content creation process. But, AI is useful for more than just creating content—it's now being used for search engine optimization (SEO)! Yep, it's time to talk about AI ...
AI
Aug 02, 2024
Bluleadz Marketing
10 minutes

Best Tools In HubSpot For Building And Maintaining Brand Image

Underrated questions incoming: How do consumers perceive your products and services? What do they think of when they think of your brand? The answers to both define your brand image. Building a strong positive brand ...
Content Marketing
Aug 01, 2024
Bluleadz Marketing
8 minutes

Backlinking Basics: Benefits, Risks, and Best Practices

Backlinks back, all right! Sorry if you now have Backstreet Boys stuck in your head. But, let's link that thought to the topic of today's blog: Backlinking. Backlinks can be a crucial part of your website SEO strategy, ...
SEO
Jul 31, 2024
Bluleadz Marketing
7 minutes

What Is a Subdomain? (+ Basics for Business Leaders)

All right, you have a shiny new website domain you just purchased from GoDaddy or an alternative domain name listing service. Now, you need to structure your new website so it's easy for you to manage and for your ...
HubSpot
Jul 30, 2024
Bluleadz Marketing
5 minutes

Top 6 Marketing Insights From HubSpot's State of Service Report 2024

When it comes to excellent marketing tactics, customer experience (CX) ranks pretty high on the list of considerations. HubSpot’s State of Service Report 2024 aims to improve understanding of how CX impacts retention.
HubSpot
Jul 26, 2024
Bluleadz Marketing
10 minutes

5 Reasons Every Marketer Should Get HubSpot Certifications

Okay, we all know that getting certifications for anything can feel like a distraction from your primary job duties. After all, you're already doing the job, is getting some certification really worth your time?
Jul 24, 2024
Bluleadz Marketing
6 minutes

Mastering Account-Based Marketing with HubSpot Tools

Account-based marketing (ABM) is a marketing methodology where you identify high-value accounts in your target market and create a personalized buying experience for those accounts.
Marketing
Jul 23, 2024
Bluleadz Marketing
5 minutes

Beginner's Guide to Geofence Marketing (+ Key Metrics)

Say you're the owner or marketing team lead of a business that wants to capture local customers passing by a brick-and-mortar location. Or, you want to serve different content to website visitors based on their location.
Local SEO
Jul 22, 2024
Bluleadz Marketing
11 minutes

How to Create a Brand Strategy (+ Challenges)

So, you want to stand out from the other 33 million small businesses out there on the market. What can you do? One of the first things you'll want to do is create a brand strategy for your business to leverage that ...
Marketing Strategy
Jul 12, 2024
Bluleadz Marketing
5 minutes

Avoid Google Demotion: Fix Link Mismatch

Everybody wants to rule the [SEO] world. For any business, ranking high on Google Search Engine Results Pages (SERPs) is vital for getting discovered online by potential customers.
SEO
Jul 11, 2024
Bluleadz Marketing
6 minutes

Unlocking Growth: What is Growth Marketing?

Do you want to grow your business? If you're one of the eight out of ten small business owners without employees, odds are that your answer is "Did the Kool-Aid man break through brick walls?" Business growth means ...
Marketing
Jul 10, 2024
Bluleadz Marketing
7 minutes

Maximizing Visibility: What Is Earned Media?

How would you like to have your own customers take over the task of promoting your brand to their friends, family, and other acquaintances? How much time and effort could you save while increasing sales if there was a ...
Inbound Marketing
Jul 09, 2024