Calls-to-action are are the bread and butter of first-time website conversions. They're the critical click that determines if a visitor wants to give you their information or move on. That's why it's so important to keep them relevant and valuable.
Fortunately, HubSpot makes it very easy to create and update standard button CTAs, image CTAs, and smart CTAs; you can even A/B test CTAs with the click of a button. In this video tutorial, I cover all things HubSpot CTAs:
If your goal is to gain sales qualified leads, it's important to keep your conversion elements fresh. They need to be actionable, they need to stand out, and they need to align with when and where your audience is in the conversion process.
HubSpot's smart CTAs are a great tool to achieve just that. They can be adjusted for specific if/then conversions and make sure new viewers and existing leads are always heading in the right direction: to your sales team.