Social media has played an increasingly important role in the world of business in the last decade. Today, if a business isn’t utilizing social media platforms in their marketing strategy, then they’re behind the times.
That being said, social media can actually hurt your company’s reputation as much as it can help it. Lousy social media profiles won’t do your business any favors. On the other hand, well written, optimized profiles can do wonders for your brand.
via GIPHY
Your social media profile is often the first interaction that a consumer has with your brand, and in order to find out what kind of products and services your company provides, the first thing they do is look at your bio.
It's also your first shot at attracting potential customers. If your social bio is engaging, it will likely draw people in. On the other hand, flat, nondescript bios will likely be quickly passed over.
Your bio should not only share what your company specializes in, but it should also reflect the personality of your brand. Inject life and voice into the messaging, and consumers will be able to connect with it.
While having a good personal LinkedIn summary is essential, the company bio is even more important. LinkedIn is a professional social platform, so this one needs to be taken seriously, as it’s often used for business networking.
You’re allowed a maximum of 2,000 characters, so you’ve got some room to write a solid bio.
Spotify's LinkedIn bio is a hard-hitter. They begin with their company mission and use language to express passion for the work they do, all while maintaining a professional tone.
They then touch upon the achievements that they have made, and how they are continuing their success today. You get a clear idea of what Spotify does and why they stand out in their industry.
Lululemon's LinkedIn bio delivers their purpose in a concise, clear, and engaging way. While their language is professional, they express an immense amount of passion for their industry, with phrases like "Yoga is our first love." They also provide information in a subtle but clear way – letting the reader know how expansive their retail market is, all the way from Vancouver to Shanghai.
Additionally, the vision that they discuss in the final line targets those that may be interested in their products and those who may want to partner with their brand.
Instagram allows a maximum of 150 characters for your bio, so you’ll need to make it count. In clear, concise, and engaging messaging, tell the audience what your company does.
Instagram is a colorful, visual platform, so have a little fun with your bio in here! Don't be afraid to inject some life into it.
via GIPHYBurt's Bees Instagram bio is passionate and highly impactful. They start by stating the core beliefs of their company, and then add a note about why their products are unique – "Formulated without parabens, phthalates, petrolatum & SLS."
They also include a shortened hyperlink to their product website and emojis to add a fun but relevant visual element.
Additionally, they include a call to action that tells the user exactly what they can expect if they click on the link provided.
In addition, they also include their popular hashtag #justdoit and a short hyperlink to their website.
It’s easy to overlook Facebook bios, because they don’t generally pop up as the first thing you pay attention to when you look at a Facebook page. However, Facebook bios are just as important as on any other social media platform. Users look to a page’s Facebook bio to find out more details about the company’s purpose.
Starbucks' Facebook bio delivers their company mission clearly and with impact, while keeping it concise. They also include a hyperlink to a YouTube video for the user to watch and learn more about their brand.
Oreo's bio really speaks for itself. Clear, concise, and to the point, it establishes the cookie's relevance and highlights the company's long standing history. It's impressive to see the cookie has existed for over 100 years.
Plus, this bio showcases the global appeal – "the world's favorite cookie." The bio accomplishes a lot with very few words.
Patagonia's Facebook bio is equally as concise as Oreo's, but they give you a little extra idea about the purpose of their company. While they don't directly state the industry that they're in (clothing), their bio answers the important "why" questions of the mission behind a brand.
Twitter is almost an entirely different ballgame from the other platforms. It’s all about making an impact with each and every tweet, so your bio should be no different, whether you’re a large organization or a sole individual.
And once again, you’ve only got 160 characters to get your point across, so make it count.
Instead, they're focused on using their ability to inspire their audience to draw them in. In addition to their motivational line, they also include a hashtag for a recent product release that they're currently promoting, the #NITEJOGGER.
If you're looking for an example of a funny Twitter bio, look no further. While this isn't exactly an example of a company's social media bio, Robert Downey Jr. has aced his Twitter bio.
While your brand should remain consistent across platforms, don't keep the same bio for every social media platform that your company is present on! Your message should always be clear and in keeping with the overall theme and goal of your brand, but make sure that you shake it up a little! These social media bio examples can spark inspiration for fresh ideas.
There's a reason that there's different social media platforms – it's because they all provide different content in a unique way. If you tailor your social media biography to fit each platform, you'll boost engagement and keep your followers coming back again and again.