Respond to Your Comments
Engagement isn't a one-way street. Responding to comments, whether positive or negative, is just another way to build relationships with your followers, start a new discussion, and learn what your audience wants from your company.
The comments section is an ever-flowing stream of thoughts, suggestions, opinions, and emojis.
Whether you post to your feed, to your Story, or an IGTV video, read your comments.
Does anything stand out to you? Did some make a suggestion, comment, or critique that could better your company's social media presence?
Once you strike up a conversation with someone in a comment thread, who knows where it can lead. You may get new content ideas, new product ideas, or even a new trusted follower that might spread the word about your friendly interaction.
Always take what your followers say into consideration; if you see a popular comment about posting a certain piece of content, think about it.
Engagement is all about listening, understanding, and interacting with those around you.
Regram (Post User-Generated Content)
User-generated content is one of the BEST kinds of content you can post on social media.
Not only does it highlight your products or services in use, but seeing it from a user perspective rather than from the company itself creates a feeling of trustworthiness for other users.
On Instagram, posting user-generated content is called regramming.
Regramming can be utilized for almost all industries, but there are some expected guidelines to actually doing it. Since you’re taking someone else's work and posting it publicly on your account, follow these best practices:
1. Ask For Permission.
That whole saying, "It's better to ask for forgiveness than for permission" doesn't really work unless you don't mind losing a valued customer. Comment on their original post or send them a quick DM asking if it's ok to post their photo or video on your feed, story, or even utilize on another social platform.
2. Give Them Credit.
Always give the credit back to the original creator.
Tag the creator in the image, write it in the comments, and maybe mention the post as a regram. Even a simple "photo by: @SoAndSo" at the end of a caption would do the trick.
If you want to repost content using another app, Repost for Instagram is a great app that adds a small note in the bottom left corner signifying the post as a regram and including the original owner’s handle.
3. Don't Edit Their Content.
You don't know how someone will respond to their photo being heavily altered, so a best practice is to stay clear of any additional edits or filtering. If the content doesn't match your company's style or voice, try to find another piece of UGC to use.
Don’t know where to start looking for awesome user-generated content for your brand? Here are three easy ways to find great UGC for your business's Instagram:
Search your branded hashtags (and other relevant hashtags).
Look at photos your company is tagged in.
Run an IG photo contest and use entry photos.