HubSpot has changed the marketing landscape. Its many tools, functionalities, and nifty task automation make promoting your B2B business a significantly more efficient process than it has ever been before.
Whereas once upon a time, you needed an entire team of in-house experts to help you navigate many aspects of running a business, HubSpot provides you with the tools and resources you need to get it all done in-house, once your team has received adequate training and onboarding. This is where working with a HubSpot partner agency is a game changer — especially when that agency has reached the highest partner tier available.
Lo and behold, in February 2022, Bluleadz reached that rank; and we are excited to show you how to leverage this event to reach your own business goals.
HubSpot is an all-in-one software as a service (SaaS) platform that enables your team to manage customer relationships, as well as conduct marketing, sales, and customer service in ways that elevate your customer experience.
Each hub offers tiered pricing, each of them designed to fit specific business needs and budgets. And the basic customer relationship management software is free.
The platform is extremely customer-centric, which is crucial at a time when people expect instant gratification and for companies to exceed their expectations. It also facilitates collaboration since it’s accessible from any computer or mobile device, making it even easier for your sales and marketing teams to align their strategies.
The nature of B2B businesses means that there’s a much longer sales cycle than with B2C companies. This is because the investment is bigger, the research process is longer, and it generally requires buy in from several stakeholders.
All of these factors make it even more crucial to be strategic about building long-term relationships with prospects. Instead of focusing on being transactional (e.g. buy this from me and have a great day), it behooves B2B agencies to provide as much value to website visitors as possible.
Offer educational, relevant, and helpful content that resolves some of their issues, even if they never make a purchase from you. This helps you establish yourself as an industry expert, while at the same time showing prospects that you value helping them any way you can.
HubSpot makes this process easier in several ways:
HubSpot’s customer relationship management (CRM) software stores and organizes not only your contacts’ information, but it also gathers pertinent data regarding their interactions with your business. This includes website visits, pages they spend the most time on, previous communications, purchases, needs, preferences, demographics, etc… As a result, your team is better positioned to offer them personalized service that’s much more likely to eventually turn them into customers.
Since the B2B sales cycle can be so complex, HubSpot helps you nurture your leads in seamless and effective ways. No matter where a prospect is on their buyer’s journey, you can automate email marketing campaigns to stay top of mind as they become educated about your products and services. By the same token, you can send congratulatory messages on birthdays and anniversaries, as well as promotional materials that are exclusively about services that would be relevant and beneficial to them.
HubSpot’s content management system (CMS) makes it easier than ever to create content in any kind of format you need — website copy, blog posts, landing pages, lead magnets. No matter what you need, you’ll find user-friendly features such as templates, drag-and-drop functionalities, and SEO recommendations to ensure that your target audience finds you. It’s also easy to edit and make any type of modifications, no coding knowledge required.
Good customer service is the backbone of any business. In fact, about 90% of Americans use customer service as a factor when deciding whether to do business with a company. HubSpot enables you to provide an exceptional experience with their Service Hub. You can offer a myriad of ways for customers to contact you based on their own preferences. Live chat, email, phone call, landing page, or social media. They can also utilize self-service options such as a knowledge base or customer portal to check on the status of their accounts.
HubSpot’s partner program is available for inbound marketing agencies that have become experts using the platform, including:
All of these components enable you to grow your business at a faster rate. However, while the software is user-friendly, it still comes with an extensive learning curve. A partner agency ensures your team is onboarded correctly and knows how to best use the tools to meet your business goals.
Becoming a HubSpot partner agency requires undergoing thorough training to become certified specialists. In addition, partners must show they are able to successfully guide clients through migration, onboarding, and how to use HubSpot features.
HubSpot partner agencies also provide ongoing training, support, and implementation services.
HubSpot’s Partner Program has several tiers: gold, platinum, diamond, and elite. They are calculated taking into account the agency’s client retention rate, engagement with HubSpot hubs, monthly recurring revenue, and success with their inbound marketing services.
Elite is the most exclusive tier, and there are only a handful of partner agencies in the world with that title. Therefore, Elite Partner Agencies have a demonstrated track record of maximizing HubSpot tools to ultimately drive the most sales.
The more you look into HubSpot and its functionalities, the more evident it becomes that it’s the type of user-friendly solution that addresses the vast majority of your B2B business needs. And if you only want to use some of its hubs, it still fully integrates with a long list of third-party applications.
Some of the most popular include Gmail, Google Calendar, Slack, Salesforce, Mailchimp, WordPress, Outlook, Zoom, and Facebook, to name a few.
And since HubSpot Elite Partners are at the pinnacle of the platform’s certified specialists, you get guidance and implementation services from experts who fully know what they’re doing and how to optimize your investment.
We’re proud of this accomplishment and are looking forward to showing you what we can do for you. Schedule a call with one of our sales agents to learn more about how HubSpot can help your business grow.