Website launch around regulatory constraints
The challenge they faced
A women's health medical device manufacturer needed to launch a marketing website quickly while building internal capability to manage it independently. The team required a solution that would accelerate time to market without creating long-term dependence on external support. They needed a platform that could scale as the business grew, with the flexibility to update content and manage the site after launch.
The strategy we mapped
We started by centralizing the content workflow and sequencing the build so copy approvals would not block development. The site had to launch by a fixed date while regulatory constraints gated certain claims and educational content until FDA approval arrived. We built out the core pages immediately using placeholder copy where needed, then structured a parallel path to finalize and insert regulatory-dependent content after approval. This approach let the team publish on schedule without sacrificing compliance or forcing the client into a tight edit window at launch.
The technical foundation was critical to enabling the client's independence post-launch. We chose a pre-built HubSpot CMS theme to accelerate setup while keeping the platform flexible enough for the team to own updates. Every template, module, and global setting was designed so the client's designers and content owners could modify pages without vendor support. We paired the build with video walkthroughs teaching the team how to manage the site, adjust layouts, and publish new copy independently.
The solutions we executed
We built a 10-page website on HubSpot CMS using a marketplace theme, giving the team a clean, responsive platform tailored to clinical and commercial audiences. The homepage positioned the core value proposition and brand; the product experience page provided a deep dive into device functionality and clinical use cases; clinical evidence and physician education pages anchored the scientific credibility; and pages for corporate profile, leadership, FAQs, careers, media, and contact rounded out the site. We staged all pages for review, managed copy approvals across regulatory constraints, and worked through access and mobile-first validation to ensure the design landed well on phones and tablets where clinicians often browsed.
We coordinated a seamless technical launch, handling domain mapping, DNS coordination with the client's IT team, and implementing 50 pre-mapped 301 redirects to protect search engine rankings as content moved to the new site. The deployment was scheduled outside business hours and holidays to ensure full availability for immediate post-launch monitoring and troubleshooting.
We provided 30 days of dedicated post-launch support to catch and fix any technical issues or performance problems that emerged after go-live. The team used this window to validate that all pages rendered correctly, forms and CTAs functioned as designed, and the site performed reliably across browsers and devices. We also supplied custom video walkthroughs showing the client's internal team how to log in, edit page copy, adjust module layouts, publish updates, and manage the site independently going forward.
What changed after the engagement.
The client now has a live, mobile-first marketing website on HubSpot CMS that reaches physicians and clinical decision makers without ongoing vendor dependence. The 10-page site launched on schedule with compliant content, clean responsive design, and a technical foundation the team can manage independently. Post-launch training equipped the internal team to edit copy, adjust layouts, and publish updates without external support, enabling the organization to iterate content–especially FDA-gated claims and clinical evidence–as regulatory approvals arrive.
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