I have a passion for personal and professional growth and have worked in career development since 2008. I’m happiest when helping others pursue a career utilizing their unique skills, expertise, and passion. This is why I love working with Bluleadz and growing our all-star team. I’m a proud mom of two awesome boys who keep me on top of all things Marvel, Star Wars, and Harry Potter.
Favorites:
- Food: Chips and Queso
- Hobby: Reading
- Artist: Van Morrison
- TV Show: This Is Us
- Place: Anywhere with my favorite people
Jen Larimore
Director of HR & Recruiting
After growing up in Rhode Island and getting my BA in Journalism from Florida Gulf Coast University, I now call central Florida home. I love using content to tell a story and make a brand shine. When I'm not working, you can find me either hiking, writing a novel, or building a new costume for comic con from my favorite anime and video games.
Favorites:
- Food: Miso ramen
- Hobby: Cosplay
- Artist: BABYMETAL
- TV Show: Netflix's Daredevil
- Place: Colorado
Jessica Salina
Content Marketer
I am proudly born and raised, and still live in in Pittsburgh, PA. I have roughly seven years of experience in several different areas of marketing, including inbound B2B marketing, content creation, copywriting/editing, email marketing and marketing automation. I have been using HubSpot for about three years now. I am happily married to my wife Brooke and we have a 2 year old dog named Otis. I am an avid supporter of the Pittsburgh Steelers and Pittsburgh Penguins.
Favorites:
- Food: Salmon
- Hobby: Playing Music
- Artist: Grateful Dead
- TV Show: The Sopranos
- Place: Kauai, HI
Tim Malloy
Inbound Strategist
Born and raised in Arlington, VA, I moved to Florence, Italy to complete my MA in Political Science and decided to stay in Italy! After eight years complaining about Tuscany, I split my time between Washington, DC and Madrid, Spain. I am passionate about helping people achieve their goals through facilitating effective communication, engaging in meaningful research, and developing effective content. I love reading, running, pretending I can play the guitar (I try!) and hanging with my two cats in the garden.
Favorites:
- Food: Pizza
- Hobby: Writing
- Artist: Filippino Lippi
- TV Show: Real Time with Bill Maher
- Place: On a boat
Kathryn Bouchard
Content Marketer
I am a Website Developer and Designer living in Chicago, IL. I am passionate about web development and design. I spend my days with my hands in many areas of web development and helping client’s to build and improve their online presence. Currently pursuing my Bachelor degree in Computer Science at DePaul University. In my free time I love to spend time with my friends and family.
Favorites:
- Food: Banana Pancakes
- Hobby: Cooking
- Artist: Amy Winehouse
- TV Show: Friends
- Place: Naples, FL
Gabriela Kostadinova
Web Designer & Developer
Originally from the Northeast with stints in a wide variety of places, I moved to Florida just over 2 years ago, and recently joined the Bluleadz team. I’ve been passionate about storytelling since before I could hold a pen or pencil and earned my MFA in Fiction from BGSU. When I’m not writing or reading, I’m likely outside with my dogs, playing tennis, running, or enjoying the amazing Tampa Bay Area.
Favorites:
- Food: Tabouli
- Hobby: Tennis
- Artist: Tom Petty
- TV Show: Schitt's Creek
- Place: Anywhere near water
Jennifer Brown
Senior Content Marketer
Hi! I'm an inbound marketing strategist with over a decade of demand generation experience and a full-on HubSpot convert. I'm also a seasoned copywriter and copyeditor, which means I've seen the good, the bad, and the ugly regarding marketing collateral. I was once almost drowned by an angry tuna. But I don't like to dwell on the negative; I prefer to focus on my passion for snappy inbound marketing content that helps people achieve their business goals. Plus, the tuna turned into delicious poke bowls and sashimi, anyhow.
Favorites:
- Food: Tuna Poke
- Hobby: Music, Surfing, Jiu-Jitsu
- Artist: Pavement/Pollock
- TV Show: Rick & Morty
- Place: Costa Rica
Justin Hilbert
Inbound Strategist
Content creator extraodinaire for Bluleadz. I have been with the company since 2013 and have worked with clients in numerous industries to create valuable and informative content that attracts leads organically. On my days off, I like indulging in my tabletop gaming and model-building hobbies.
Favorites:
- Food: Lasagna
- Hobby: Model Kits
- Artist: Billy Joel
- TV Show: Babylon 5
- Place: Bed
Doug Phillips
Content Marketer
As the Director of Marketing, I'm responsible for attracting and engaging our target market and supplying our sales department with a qualified pipeline that will fuel the growth of our agency. Marketing minded with a bunch of crazy ideas... that sometimes work.
Favorites:
- Food: Pizza
- Hobby: Racquetball
- Artist: Billy Joel
- TV Show: Seinfeld
- Place: NYC
Rob Steffens
VP of Operations
Originally from Michigan, I graduated from Grand Valley State University with a BA in Advertising and PR in 2020. I have a passion for building business relationships and enjoy all aspects of marketing, content creation, strategy, and customer relations! I reside in Greenville, SC and when I'm not working, I'm finding new places to take my two dogs on hikes and exploring new places in the south.
Favorites:
- Food: Tacos
- Hobby: Hiking with my dogs and listening to podcasts
- Artist: Justin Bieber
- TV Show: New Girl
- Place: Anywhere in Mexico
Emily Mastaw
Inbound Strategist
A true inbound marketing believer. Since entering the workforce I have worked with dozens of clients at 2 HubSpot Diamond Agencies. Beginning as an account manager, to a Sr. Account Manager and now Director of Client Services my goal is to help clients grow their businesses through Inbound Marketing and train the Bluleadz team to effectively do the same.
Favorites:
- Food: Mac n' Cheese
- Hobby: Traveling
- Artist: Jake Owen
- TV Show: Entourage
- Place: Nashville
Brittany Balog
Director of Service Operations
As a Content Marketing Specialist, I’m part of the awesome team building the Bluleadz following. I earned my English degree at University of South Florida, and I’ve been working in content marketing since 2015. I joined Bluleadz in 2018. Outside the office, I enjoy watching baseball, reading, and outdoor recreation.
Favorites:
- Food: Pizza
- Hobby: Hammocking
- Artist: Kevin Devine
- TV Show: Arrested Development
- Place: Colorado
Jeff Previte
Content Manager
I live and breathe Inbound Marketing. I drank the Kool-aid many years ago and never looked back. I have a passion for helping companies grow their businesses online. I love sales and marketing and getting out on the golf course whenever I can. I'm a huge family man that loves building tree houses, baseball and going to recitals.
Favorites:
- Food: Appolo's White Pizza
- Hobby: Golf
- Artist: Jimmy Buffet
- TV Show: Billions
- Place: Caribbean
Eric Baum
CEO
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Born and raised in northern Virginia, I set off for South Carolina to attend Coastal Carolina University to study business and marketing. Shortly after my break onto the marketing scene, I moved to sunny south Florida and grew my professional experience in marketing and sales. I relocated to central Florida where I started my family, and now get to raise my son with Mickey and Minnie as our neighbors. In my free time I coach softball and play golf. Still chasing my ultimate dream of a hole-in-one!
Favorites:
- Food: Tapas
- Hobby: Golf & Hiking
- Artist: The 1975
- TV Show: Yellowstone
- Place: Blue Ridge Mountains
Meredith Fant
Sales Account Executive
I am passionate about design and development. Based in Chicago, IL, I am constantly exploring new technologies and techniques. Web Development is my passion, and I strive to improve my coding skills every day. When not working, I enjoy traveling or cooking for my family and friends. Mediterranean and Italian cuisines are some of my favorite cuisines!
Favorites:
- Food: Ice Cream
- Hobby: Travelling and Cooking
- Artist: Alicia Keys
- TV Show: Friends
- Place: Alaska
Viktoria Kostadinova
Web Designer & Developer
With a degree in Accounting from The Ohio State University, I’ve worked almost 25 years with numbers. I like making columns balance and organizing a company’s books so that those who need them have the correct reports to be able to do their own jobs. I’m a Florida transplant from Ohio (Go Buckeyes!) and love the sunshine in Florida! I love family time and can’t wait to go on my next travel adventure!
Favorites:
- Food: Pizza
- Hobby: Live Concerts
- Artist: Zac Brown Band
- TV Show: Schitt's Creek
- Place: San Gimignano, Italy
Laura Cole
Controller
I believe in creating and experiencing meaningful moments. As a HubSpot Specialist, I am delighted to help establish these moments for our clients and their customers via HubSpot’s plethora of marketing, sales, and service tools. I’m based in Texas and am a big fan of redemption stories, coffee, anything Tex-Mex, and traveling with my family!
Favorites:
- Food: Chicken Alfredo
- Hobby: Reading
- Artist: Coldplay
- TV Show: Gilmore Girls
- Place: Corpus Christi, TX
Renee Ceniceros
HubSpot Implementation Specialist
I’ve been designing and developing here at Bluleadz since 2016 but I’ve been a computer geek fueling my creative juices since the early 2000’s. I love every pixel part of design and constantly pushing myself in new ways to design and improve my craft. I also have a serious addiction to Netflix, all Marvel movies, and everything John Mayer.
Favorites:
- Food: Pizza and Pasta
- Hobby: Netflix n' Eating
- Artist: John Mayer
- TV Show: Friends
- Place: Europe
Jackie Baez
Manager of Web Development
I was born and raised in Londonderry, NH and studied marketing at The University of Tampa in Tampa, FL where I currently reside. After working on the sales side at HubSpot, I now get to help implement the tools I used to sell. Outside of working hours, you can catch me enjoying the Florida sun or trying new restaurants.
Favorites:
- Food: Mac and Cheese
- Hobby: Yoga
- Artist: Taylor Swift
- TV Show: One Tree Hill
- Place: Hawaii
Victoria Arsenault
HubSpot Implementation Specialist
I have managed digital projects for over 7 years. I have always had a passion for organizing and making sure things are run smoothly. I love learning new ways to accomplish this for me and my team. When I am not working I love snowboarding, working out and just spending time with my dog.
Favorites:
- Food: Sushi and pasta
- Hobby: Snowboarding and Fitness (currently addicted to Orange Theory)
- Artist: Armin Van Buuren
- TV Show: Mad Men
- Place: Anywhere with my dog
Frankie Cline
Website Project Manager
I was born in Fort Myers, Florida and moved to the Tampa Bay area when I began attending the University of South Florida. I graduated with a major in Public Relations and Advertisement with a minor in Psychology. I enjoy going to new places, and meeting new people! On the weekends you can either catch me outdoors, or exploring a new coffee shop!
Favorites:
- Food: My mom's cooking
- Hobby: Going to the gym
- Artist: Harry Styles
- TV Show: I watch too many, it's hard to pick a favorite
- Place: Juniper Poplar Parking Deck
Caroline Kura
HubSpot Implementation Specialist
I was born and raised in Florida, and earned a journalism degree from the University of Florida. As the marketing and brand manager for Bluleadz, I help build our brand through content, marketing initiatives, and more. In my free time, I enjoy the beach, playing Animal Crossing (like a 10-year-old), and watching movies.
Favorites:
- Food: Tacos
- Hobby: Beachin'
- Artist: MAGIC GIANT
- TV Show: Love Island
- Place: Lake Gaston, NC
Baylor Cherry
Manager of Inbound Strategy
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I bring almost a decade of digital marketing experience to the table but it's my unique background as an Army veteran and retail executive that helps me understand and relate to our clients. With the power of Hubspot, I enjoy crafting unique and tactical marketing campaigns that drive profit and foster growth in the companies we serve. I currently live in Arkansas where I enjoy exploring the outdoors with my 9 year old son.
Favorites:
- Food: Cajun Seafood
- Hobby: Hiking and DIY
- Artist: Banksy
- TV Show: House of Dragons
- Place: Mountain Forest
Jennifer Craft
Inbound Strategist
Shortly after graduating from the University of South Florida I joined Bluleadz as a Jr. Inbound Marketing Consultant. Fast-forward 3+ years and 100's of hours of learning later and now I'm a Sr. Inbound Strategist obsessed with helping our clients grow their businesses. I spend my free time enjoying too much coffee while getting better than I was the day before.
Favorites:
- Food: Pizza
- Hobby: Running
- Artist: DMB
- TV Show: Game of Thrones
- Place: On the trail
Will Polliard
VP of Sales
Sporting a BA in advertising, public relations and digital media from the University of Central Florida, I’ve always known I wanted to help businesses grow into their best selves. From my vast knowledge in strategic marketing initiatives to everything HubSpot and beyond, my love for teamwork and service to others is embedded in everything I do. Born and raised in the 305 but residing in the 407, I love cooking, thrifting, searching for musical gems, and of course, enjoy new restaurants.
Favorites:
- Food: Thai food and sushi
- Hobby: Cooking and thrifting
- Artist: Lauryn Hill
- TV Show: Insecure and The Wire
- Place: Miami
Ashley Lilly
Senior Inbound Strategist
Born in Brookhaven, Long Island, NY, I moved down to Florida with my family around age 4 and have lived in Tampa for most my life. As paid media specialist, I work with clients to ensure that they get the best possible return on their advertising investment. When not working, I'm usually in a Dungeon and Dragons campaign or behind a screen playing League of Legends.
Favorites:
- Food: Pasta and meat sauce
- Hobby: Table Top Roleplaying Games
- Artist: Billy Joel
- TV Show: The West Wing
- Place: Saranac Lake, NY
Kenny Kavanagh
Paid Media Specialist
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Where It All Started
In 2009, Bluleadz CEO Eric Baum noticed a shift in the ways companies could market to their customers. After digging deeper into what this evolution consisted of, he discovered the power of inbound marketing thanks to HubSpot TV.
Cut to over 10 years later: Bluleadz stands tall in the HubSpot Solutions Partner space as an early adopter of the inbound methodology. As a Elite Certified Agency, Bluleadz continues to educate and guide companies on how to implement inbound in everything they do.
Since its founding, Bluleadz has grown in size while delivering the results clients deserve, influencing hundreds of millions of dollars in revenue and generating millions of leads. Their Tampa headquarters is home of the Tampa HubSpot User Group (HUG), as well as the go-to venue for epic ping pong tournaments.
Our Core Values
Partners & Certifications
