ABOUT US

Meet the HubSpot Experts Behind Bluleadz

Discover the HubSpot experts behind Bluleadz who bring the magic to life. Whether it's inbound marketing, sales enablement, or any other revenue-generating goal, our team possesses the skills and expertise to help you succeed.

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OUR MISSION

Transforming the Way Companies Market, Sell, & Service Their Customers Using the HubSpot Platform

I was born in Fort Myers, Florida and moved to the Tampa Bay area when I began attending the University of South Florida. I graduated with a major in Public Relations and Advertisement with a minor in Psychology. I enjoy going to new places, and meeting new people! On the weekends you can either catch me outdoors, or exploring a new coffee shop!

Favorites:

  • Food: My mom's cooking
  • Hobby: Going to the gym
  • Artist: Harry Styles
  • TV Show: I watch too many, it's hard to pick a favorite
  • Place: Juniper Poplar Parking Deck

See My HubSpot Connect Profile

Caroline Kura

HubSpot Implementation Specialist

Born and raised in New Jersey, now living in Richmond, VA—still haven’t gotten used to pumping my own gas. Since 2020, I’ve been dedicated to tackling complex business challenges with HubSpot solutions. I've yet to meet a puzzle I didn’t enjoy working through. When I do find free time between work, my husband, and my pets, you’ll likely find me knitting, reading, or playing video games.

Favorites:

  • Food: Coffee
  • Hobby: How could I choose?
  • Artist: Lubalin
  • TV Show: The Venture Bros.
  • Place: NYC

Caitlin McCarron-Haber

HubSpot Implementation Specialist

A true inbound marketing believer. Since entering the workforce I have worked with dozens of clients at 2 HubSpot Diamond Agencies. Beginning as an account manager, to a Sr. Account Manager and now Director of Client Services my goal is to help clients grow their businesses through Inbound Marketing and train the Bluleadz team to effectively do the same.

Favorites:

  • Food: Mac n' Cheese
  • Hobby: Traveling
  • Artist: Jake Owen
  • TV Show: Entourage
  • Place: Nashville

Brittany Balog

Enterprise Sales Account Executive

I am a web designer and developer currently living in Atlanta, GA. I have been doing HubSpot development since 2009 and enjoy any opportunity to further my skills inside the platform. Outside of work, I spend a lot of time in the gym and watching baseball. I checked off a bucket list item of attending every Atlanta Braves home game in 2022—83 games in total.

Favorites:

  • Food: Pizza
  • Hobby: Anything fitness related
  • Artist: Taylor Swift
  • TV Show: Breaking Bad
  • Place: Truist Park

Jadyn Jackson

Web Designer & Developer

With over 10 years of experience in Customer Success, I love helping businesses in problem-solving and fostering growth. I am super excited to bring my passion, expertise, and skills to Bluleadz. Outside of work, I enjoy spending time with my beautiful wife and kids, exploring new destinations, hitting the gym, and catching up on the latest movies.

Favorites:

  • Food: Pizza
  • Hobby: Traveling
  • Artist: The National Parks
  • TV Show: The Office, Brooklyn Nine-Nine
  • Place: Barbados/Caribbean

Brian Hill

Director of Customer Success

I was born and raised in Denton, TX. After receiving my creative writing degree from UNT, I found a passion for copywriting and helping brands reach their full potential. Since then, I've moved to Austin with my partner and my two dogs, Connie and Dexter. In my spare time, you can find me playing video games or heading to the cinema.

Favorites:

  • Food: Pancakes
  • Hobby: Video Games
  • Artist: David Bowie
  • TV Show: Fleabag
  • Place: Home

Addison Franklin-Cross

Content Marketer

A Philadelphia native, I've developed, supervised, and executed comprehensive marketing, sales and HubSpot implementation strategies for dozens of multi-million dollar, publicly traded, and privately held companies for over 15 years.

Favorites:

  • Food: Italian
  • Hobby: Reading
  • Artist: Bob Dylan
  • TV Show: The Sopranos
  • Place: Pennsylvania

Scott Harris

Sales Account Executive

I grew up outside of Washington, DC and studied Creative Writing at Elon University in North Carolina. I have two published short stories and I'm currently living in Charlotte, NC to continue my career as a writer. If I'm not cooking, you can find me at the gym or on a long walk exploring the city.

Favorites:

  • Food: Sushi
  • Hobby: Cooking
  • Artist: Noah Kahan
  • TV Show: New Girl
  • Place: Italy

Jackie Jacobson

Content Marketer

Sporting a BA in advertising, PR and digital media from the University of Central Florida, I’ve always known I wanted to help businesses grow. From my vast knowledge in strategic marketing to everything HubSpot, my love for teamwork and service is embedded in everything I do. Born and raised in the 305 but residing in the 407, I love cooking, thrifting, finding musical gems, and enjoying new restaurants.

Favorites:

  • Food: Thai food and sushi
  • Hobby: Cooking and thrifting
  • Artist: Lauryn Hill
  • TV Show: Insecure and The Wire
  • Place: Miami

See My HubSpot Connect Profile

Ashley Lilly

Manager of HubSpot Strategy

I was born & and raised in Dade City, FL where I graduated from PHSC with a Bachelor's in Business Administration. After graduating, my wife and I traveled across the globe, working remotely as HubSpot specialists. In my free time, I love to travel, play hockey, paint, write, and sculpt. I currently reside in Plant City with my beautiful wife and our 3 fur babies.

Favorites:

  • Food: Sushi
  • Hobby: Designing and Building Wooden Structures
  • Artist: Royal & The Serpent
  • TV Show: My Hero Acadamia
  • Place: Barcelona, Spain

Nicholas Morphew

Sales Account Executive

I am passionate about design and development. Based in Chicago, IL, I am constantly exploring new technologies and techniques. Web Development is my passion, and I strive to improve my coding skills every day. When not working, I enjoy traveling or cooking for my family and friends. Mediterranean and Italian cuisines are some of my favorite cuisines!

Favorites:

  • Food: Ice Cream
  • Hobby: Travelling and Cooking
  • Artist: Alicia Keys
  • TV Show: Friends
  • Place: Alaska

Viktoria Arsov

Web Designer & Developer

I live and breathe Inbound Marketing. I drank the Kool-aid many years ago and never looked back. I have a passion for helping companies grow their businesses online. I love sales and marketing and getting out on the golf course whenever I can. I'm a huge family man that loves building tree houses, baseball and going to recitals.

Favorites:

  • Food: Appolo's White Pizza
  • Hobby: Golf
  • Artist: Jimmy Buffet
  • TV Show: Billions
  • Place: Caribbean

Eric Baum

CEO

After growing up in Rhode Island and getting my BA in Journalism from Florida Gulf Coast University, I now call central Florida home. I love using content to tell a story and make a brand shine. When I'm not working, you can find me either hiking, writing a novel, or building a new costume for comic con from my favorite anime and video games.

Favorites:

  • Food: Miso ramen
  • Hobby: Cosplay
  • Artist: BABYMETAL
  • TV Show: Netflix's Daredevil
  • Place: Colorado

See My HubSpot Connect Profile

Jessica Salina

HubSpot Strategist

🐾 Adventurous Pup parent exploring the Midwest with my canine companions. You can find me all over the 🌎 searching for the best breweries, vineyards, and restaurants. My quality time is spent with loved ones and friends. During the spring and summer, I'm hitting the field/court for football, soccer, and volleyball. In Fall and Winter, I'm cheering on the Steelers, Bucks, and sneaking in some videogames.

Favorites:

  • Food: BBQ Anything
  • Hobby: Hiking with my dogs
  • Artist: The Weekend
  • TV Show: Mad Men
  • Place: Split (Croatia)

Sam Mimier

Sales Account Executive

Born and raised in Florida, I began my career in digital marketing within the financial and insurance sectors, which led me to explore HubSpot and the world of inbound marketing. I’m passionate about helping people achieve their goals and love tackling challenges. When I'm not working, you can find me enjoying the beach or out on the boat with my family.

Favorites:

  • Food: Buffalo Chicken
  • Hobby: Fishing
  • Artist: The Fray
  • TV Show: New Girl
  • Place: Any Beach

Megan Jett

HubSpot Strategist

I was born and raised in Dallas, TX and studied biology at Texas Woman's University. I worked in the education field for 5 years and consider myself a lifelong learner. I am excited to start this new chapter at Bluleadz! Outside of work, I enjoy reading, concerts, and spending time with family and friends.

Favorites:

  • Food: Pasta
  • Hobby: Reading
  • Artist: The Killers
  • TV Show: The Office
  • Place: Mexico

Lisette Ceniceros

HubSpot Implementation Specialist

I was born and raised in Pennsylvania and earned my Communication Design degree from Kutztown University. With 7 years of experience working in HubSpot, I'm excited to be part of the Bluleadz team! Beyond work, I'm all about embarking on exciting adventures, snowboarding, and cherishing my role as a proud cat mom to three adorable kittens.

Favorites:

  • Food: Mac and Cheese
  • Hobby: Snowboarding
  • Artist: Lady Gaga
  • TV Show: American Horror Story
  • Place: Hilton Head, SC

Katelyn Smith

HubSpot Implementation Specialist

Born in The Sip - raised all over the US. Though my BA is in philosophy, I come to Bluleadz with a background in ops management, client success, and data analytics. I’ll be continuing my philosophical education as an incoming MA candidate, and I’m in constant pursuit of new things to learn! Outside of work, you can find me reading, gaming, or camping with my wife.

Favorites:

  • Food: Korean BBQ
  • Hobby: Gaming, Camping, and Philosophy
  • Artist: Kendrick Lamar
  • TV Show: Peaky Blinders
  • Place: Animal Kingdom at Walt Disney World

Hadrian Agee

HubSpot Implementation Specialist

As the Chief Operating Officer (COO), I leverage my extensive background in digital marketing and operational leadership to drive our agency's strategic initiatives and enhance customer success. With a focus on implementing HubSpot's innovative solutions, I ensure that our team delivers exceptional service and results for our customers.

 

Favorites:

  • Food: Pizza
  • Hobby: Racquetball
  • Artist: Billy Joel
  • TV Show: Seinfeld
  • Place: NYC

See My HubSpot Connect Profile

Rob Steffens

COO

As the Director of Implementation, I oversee the development of smooth, streamlined processes, create new service offerings for HubSpot users, and keep a close eye on project completion for our department. When I’m not optimizing workflows, you can find me cheering on Philly sports or watching a Marvel movie with my husband. At home, I’m kept busy by my mini dachshund, Maxey, who thinks she's the real boss around here.

Favorites:

  • Food: Tacos
  • Hobby: Beachin'
  • Artist: Morgan Wallen
  • TV Show: Love Island
  • Place: Lake Gaston, NC

See My HubSpot Connect Profile

Baylor Mamrak

Director of HubSpot Implementation

I'm Wesley Baum, the AI Specialist at Bluleadz where I'm helping build our AI department. I'm passionate about creating customized AI agent ecosystems that truly align with each company's unique processes and needs. I'm excited about the potential for these tailored solutions to make a meaningful impact on businesses. When not working, I enjoy spending time on the farm, driving anything with an engine, and being with family and friends.

Favorites:

  • Food: Peanut Butter
  • Hobby: Off-roading and ATVs
  • Artist: Treaty Oak Revival
  • TV Show: The Andy Griffith Show
  • Place: Home

Wesley Baum

AI Specialist

I’ve been designing and developing here at Bluleadz since 2016 but I’ve been a computer geek fueling my creative juices since the early 2000’s. I love every pixel part of design and constantly pushing myself in new ways to design and improve my craft. I also have a serious addiction to Netflix, all Marvel movies, and everything John Mayer.

Favorites:

  • Food: Pizza and Pasta
  • Hobby: Netflix n' Eating
  • Artist: John Mayer
  • TV Show: Friends
  • Place: Europe

See My HubSpot Connect Profile

Jackeline Perine-Baez

Director of Design & Development

Having worked in career development since 2008, I’m happiest when helping others pursue a career utilizing their unique skills, expertise, and passion. This is why I love growing our all-star team at Bluleadz. I’m a proud mom of two awesome boys who keep me on top of all things Marvel, Star Wars, and Harry Potter.

Favorites:

  • Food: Chips and Queso
  • Hobby: Reading
  • Artist: Van Morrison
  • TV Show: This Is Us
  • Place: Anywhere with my favorite people

See My HubSpot Connect Profile

Jen Larimore

Director of HR & Recruiting

I'm a passionate Web Developer and Designer living in Chicago. I spend my days with my hands in many areas of web development, helping clients build and improve their online presence. I'm currently pursuing my Bachelor's degree in Computer Science at DePaul University. In my free time I love to spend time with my friends and family.

Favorites:

  • Food: Banana Pancakes
  • Hobby: Cooking
  • Artist: Amy Winehouse
  • TV Show: Friends
  • Place: Naples, FL

Gabriela Kostadinova

Web Designer & Developer

Shortly after graduating from the University of South Florida, I joined Bluleadz as a Jr. Inbound Marketing Consultant. Fast-forward 8+ years and 100's of hours of learning later and I'm now the VP of Sales and still obsessed with helping our clients grow their businesses. I spend my free time with my amazing wife or enjoying too much coffee while getting better than I was the day before.

Favorites:

  • Food: Pizza
  • Hobby: Weightlifting
  • Artist: Steely Dan
  • TV Show: The Office
  • Place: Caribbean

See My HubSpot Connect Profile

Will Polliard

VP of Sales

As a Content Marketing Specialist, I’m part of the awesome team building the Bluleadz following. I earned my English degree at University of South Florida, and I’ve been working in content marketing since 2015. I joined Bluleadz in 2018. Outside the office, I enjoy watching baseball, reading, and outdoor recreation.

Favorites:

  • Food: Pizza
  • Hobby: Hammocking
  • Artist: Kevin Devine
  • TV Show: Arrested Development
  • Place: Colorado

See My HubSpot Connect Profile

Jeff Previte

Director of Training and Content

With a degree in Accounting from The Ohio State University, I’ve worked with numbers for almost 25 years. I like making columns balance and organizing a company’s books so those who need them have the correct reports to be able to do their own jobs. I’m originally from Ohio (Go Buckeyes!) and love the sunshine in Florida! I love family time and can’t wait to go on my next travel adventure!

Favorites:

  • Food: Pizza
  • Hobby: Live Concerts
  • Artist: Zac Brown Band
  • TV Show: Schitt's Creek
  • Place: San Gimignano, Italy

Laura Cole

Controller

I have managed digital projects for over 7 years. I have always had a passion for organization and making sure things are run smoothly. I love learning new ways to accomplish this for me and my team. When I am not working I love snowboarding, working out and just spending time with my dog.

Favorites:

  • Food: Sushi and pasta
  • Hobby: Snowboarding and Fitness (currently addicted to Orange Theory)
  • Artist: Armin Van Buuren
  • TV Show: Mad Men
  • Place: Anywhere with my dog

Frankie Cline

Website Project Manager

I was raised in the “DMV” but now call Charlotte home. With a Master of Science in Marketing from Liberty University, I have 10+ years of experience in marketing strategy, helping businesses grow with smart, data driven solutions.  When I am not hard at work, you’ll find me spending time with my wife and kids, vibing to music, swinging a golf club, gaming, binging shows or locked into all things sports.

Favorites:

  • Food: Seafood (Blue Crabs)
  • Hobby: Golf, Gaming and Sports
  • Artist: Drake, Wale & Usher
  • TV Show: The Wire and Martin
  • Place: D.C.

Melvin Brown

Director of Marketing

I’m proudly born and raised in Pittsburgh. I have roughly seven years of experience in marketing, including inbound B2B marketing, content creation, copywriting and editing, email marketing, and automation. I'm happily married to my wife Brooke and we have a 2 year old dog named Otis. I'm an avid supporter of the Steelers and Penguins.

Favorites:

  • Food: Salmon
  • Hobby: Playing Music
  • Artist: Grateful Dead
  • TV Show: The Sopranos
  • Place: Kauai, HI

See My HubSpot Connect Profile

Tim Malloy

HubSpot Onboarding Specialist & Team Lead

I am a North Carolina native and have a degree in Communication Studies from UNC Wilmington. On the weekends you can usually find me taking walks with my wife and dog, playing video games, and lifting weights. As a HubSpot Certified Trainer I know the ins and outs of HubSpot and enjoy helping clients reach their maximum potential.

Favorites:

  • Food: Steak
  • Hobby: Gaming
  • Artist: Mac Miller
  • TV Show: Narcos
  • Place: Breckenridge, Colorado

Noah Lassiter

HubSpot Implementation Specialist

Former HubSpot Support Specialist, very good at remembering what all of the buttons do.

Favorites:

  • Food: Udon
  • Hobby: Video games
  • Artist: Underworld
  • TV Show: Star Trek: The Next Generation
  • Place: Nara, Japan

Leland Rzepecki

HubSpot Implementation Specialist

I'm a digital strategist and a relationship builder, helping clients find clever ways to make digital channels and technology work to tell their story and attract the right leads to build revenue. I was born and raised in Minneapolis (Go Twins!) where I currently live with my boyfriend and our trio of cats. I love hiking, working in my garden, or being on/in the water. I also moonlight as a professional bridal makeup artist!

Favorites:

  • Food: Cheeseburgers
  • Hobby: Kayaking, Gardening, and Crossword puzzles
  • Artist: Motörhead and Mac Miller
  • TV Show: Vanderpump Rules
  • Place: Anywhere by the Water

Erin Cooney

Sales Account Executive

I’m a visual communicator and developer. I’m also a thirtysomething mother, gamer, cyclist, yoyoer, quadcopter pilot, knitter, and all around nerd. I graduated from The Art Institute of Tampa in the summer of 2012 with my BFA in graphic design. I work in frontend web development as well as both web and print design. I currently reside in the Tampa metro area.

Favorites:

  • Food: Tacos
  • Hobby: Gaming
  • Artist: blink 182
  • TV Show: Ghost in the Shell
  • Place: Anywhere on a Bike

Stefanie Kielbasa

Web Designer & Developer

A Utah native, I've been developing software since 2021 with a focus in HubSpot Integrations. I enjoy solving complex problems and building smart, streamlined solutions. When I'm not at my computer, you can find me outdoors, whether I’m hiking, camping with my family, or nurturing my garden as an amateur gardener. I have a passion for cooking, and I live for the energy of live music and concerts.

Favorites:

  • Food: Pizza
  • Hobby: Hiking
  • Artist: Father John Misty
  • TV Show: Rick & Morty
  • Place: Home

Megan Swenson

HubSpot Integrations Engineer

I was born in El Carmen de Bolivar. I studied Software Engineering and love Cybersecurity and writing code.  I've always been a fan of the geek culture, including video games, anime and computers.

Favorites:

  • Food: Fish
  • Hobby: Video Games
  • Artist: Joji
  • TV Show: How I Met Your Mother
  • Place: The Carnival

Daniel Donado

HubSpot Integrations Engineer

HubSpot Customers' Most Reviewed Elite Solutions Partner

Since 2009, the Bluleadz team has helped thousands of clients set up HubSpot and unlock the full potential of their HubSpot portal.

500+ HubSpot
Certifications
14+ Year HubSpot Solutions Partner
HubSpot Onboarding Accreditation
HubSpot Customer Training Accreditation
600+ 5 Star Reviews in the Solutions Directory
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Where It All Started

In 2009, Bluleadz CEO Eric Baum noticed a shift in the ways companies could market to their customers. After digging deeper into what this evolution consisted of, he discovered the power of inbound marketing thanks to HubSpot TV. 

Cut to over 14 years later: Bluleadz stands tall in the HubSpot Solutions Partner space as an early adopter of the inbound methodology. As an elite HubSpot agency, Bluleadz continues to educate and guide companies on how to set up their HubSpot hubs and implement inbound in everything they do. 

Since its founding, Bluleadz has grown in size while delivering the results clients deserve, influencing hundreds of millions of dollars in revenue and generating millions of leads. 

The History of Bluleadz

Let’s walk down memory lane to see how Bluleadz grew out of its roots from PPC and SEO to becoming the world’s leading HubSpot Onboarding & Implementation Agency.

2009

The small but mighty team of four BZ employees learns and adopts inbound marketing while watching HubSpot TV. 🎓 Awesomeness ensues.

2009

2010

Bluleadz officially joins as a HubSpot Solutions Partner, registering their first client with HubSpot – the first of many delighted clients.😀

2010

2014

The hyper-growth phase kicks into full swing, doubling the size of the BZ team to 12, leading to bigger office spaces. 🚀 The highlight of the five year mark – welcoming Brian Halligan, CEO of HubSpot, as the guest speaker at the Tampa HUG workshop.

2014

2015

More hyper-growth: The team size, number of clients, and revenue doubles, and Bluleadz becomes more recognizable in the world of marketing. The team wins two American Marketing Association awards in the Tampa Bay chapter.🏆

2015

2016

A big year in the HubSpot world: Bluleadz earns the highest milestone for certified agencies, reaching diamond HubSpot agency status. 💎 They also win a HubSpot Impact Award for best client blog series.

2016

2018

Continued rapid growth moves the headquarters to a brand new office overlooking the water in Tampa Bay. The new digs inspired a new look, leading to a successful rebranding and launching of a new website. 🍾

2018

2020

A growing team opens the doors for an expansion of services, including the launch of their HubSpot onboarding and implementation program. 📈 Both the Bluleadz marketing team and client services team win five big awards, including a Telly Award and Communicator Awards.

2020

2022

One of our greatest achievements since HubSpot added a new milestone for certified agencies - Bluleadz joins the .66% of HubSpot Solutions Partners and achieves Elite status!

2022

2023 (& Beyond)

As a proud member of the HubSpot Customer Training Accreditation program and with 500+ 5 star reviews, Bluleadz officially becomes the leading HubSpot Onboarding & Implementation Agency 🔥

2023

Our HubSpot Expertise

We've helped onboard thousands of companies to maximize the potential of their HubSpot tools in all kinds of industries, including SaaS, business services, technology, and manufacturing. 

Choose a level of HubSpot services that fits your unique needs, including training, consulting, managed services, or growth services, which consists of ongoing marketing and sales strategy development and implementation. 

 

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Our Core Values

Do the right thing.
Everything we do must be awesome.
Treat everyone with respect, honesty, and consideration.
Be passionate and have a can-do attitude.
Take ownership, be self-motivated, and reliable.

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