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Transforming the Way Companies Market, Sell, & Service Their Customers

Meet the Crew

These are the people that make the magic happen.

I earned my Master’s degree in Art History & Criticism at USF and have published works of journalism, art criticism, and poetry. My passion for writing started with scribbles in crayon and now involves empathetic storytelling that connects with the audience through emotion and eloquence. When not working, I enjoy rollerskating and thrift shopping.


  • Food: Mac & Cheese
  • Hobby: Thrift Shopping
  • Artist: Lorde
  • TV Show: Parks & Rec
  • Place: With my dog, Pinto Bean

SK West

Content Marketer

With more than 6 years of digital marketing experience, I love finding creative ways to help clients grow their business. I've managed a variety of accounts in a wide range of industries, including the Baltimore Orioles, Phil Mickelson, The Florida Aquarium, & more. I graduated from UNC Chapel Hill as a Division I athlete & enjoy yoga, DIY projects & golfing in my free time.


  • Food: Charcuterie Boards
  • Hobby: Golf
  • Artist: Bon Iver
  • TV Show: Fixer Upper
  • Place: California

Elizabeth Ayers

Inbound Strategist

Born in Long Island, New York, moved to Florida at age ten. Graduated from USFSP with a Bachelor of Fine Arts (BFA) degree in Graphic Design. Over 4 Years of marketing agency experience with front-end, UI/UX, and web design. He has a deep love for SpaceX and enjoys longboarding in his leisure time.


  • Food: Pizza (not pineapple)
  • Hobby: Long Boarding
  • Artist: UverWorld
  • TV Show: SEAL Team
  • Place: Japan

Steven Rescigno

Web Designer & Developer

I am here to help. A clever and sincere leader with uniquely diverse qualifications in development as well as marketing that cares exactly what your goals are plus how I can empower you in accomplishing them. Being a part of Bluleadz and in a position to contribute is an honor, so please tell me how I can be of service!


  • Food: Bison
  • Hobby: Sports
  • Artist: Daft Punk
  • TV Show: 30 Rock
  • Place: New Orleans

Travis Stringfellow

Sales Development Representative

With a degree in Accounting from The Ohio State University, I’ve worked almost 25 years with numbers. I like making columns balance and organizing a company’s books so that those who need them have the correct reports to be able to do their own jobs. I’m a Florida transplant from Ohio (Go Buckeyes!) and love the sunshine in Florida! I love family time and can’t wait to go on my next travel adventure!


  • Food: Pizza
  • Hobby: Live Concerts
  • Artist: Zac Brown Band
  • TV Show: Schitt's Creek
  • Place: San Gimignano, Italy

Laura Bisesi

Accountant/Office Manager

Content creator extraodinaire for Bluleadz. I have been with the company since 2013 and have worked with clients in numerous industries to create valuable and informative content that attracts leads organically. On my days off, I like indulging in my tabletop gaming and model-building hobbies.


  • Food: Lasagna
  • Hobby: Model Kits
  • Artist: Billy Joel
  • TV Show: Babylon 5
  • Place: Bed

Doug Phillips

Content Marketer

I live and breathe Inbound Marketing. I drank the Kool-aid many years ago and never looked back. I have a passion for helping companies grow their businesses online. I love sales and marketing and getting out on the golf course whenever I can. I'm a huge family man that loves building tree houses, baseball and going to recitals.


  • Food: Appolo's White Pizza
  • Hobby: Golf
  • Artist: Jimmy Buffet
  • TV Show: Billions
  • Place: Caribbean

Eric Baum


Originally from the Northeast with stints in a wide variety of places, I moved to Florida just over 2 years ago, and recently joined the Bluleadz team. I’ve been passionate about storytelling since before I could hold a pen or pencil and earned my MFA in Fiction from BGSU. When I’m not writing or reading, I’m likely outside with my dogs, playing tennis, running, or enjoying the amazing Tampa Bay Area.


  • Food: Tabouli
  • Hobby: Tennis
  • Artist: Tom Petty
  • TV Show: Schitt's Creek
  • Place: Anywhere near water

Jennifer Brown

Content Marketer

I was born and raised in Florida, and earned a journalism degree from the University of Florida. As the marketing and brand manager for Bluleadz, I help build our brand through content, marketing initiatives, and more. In my free time, I enjoy the beach, playing Animal Crossing (like a 10-year-old), and watching movies.


  • Food: Tacos
  • Hobby: Beachin'
  • Artist: MAGIC GIANT
  • TV Show: Love Island
  • Place: Lake Gaston, NC

Baylor Cherry

Inbound Strategist/Designer Marketing Lead

Born and bred in Boston, I left the cold behind and migrated to Florida where I graduated from Stetson University with a degree in history and journalism. I'm passionate about the ability of words being able to reach and influence people from a variety of backgrounds. If I'm not at the beach, I'm probably on a spontaneous adventure with friends and always with a coffee in hand.


  • Food: Sushi
  • Hobby: Drinking Coffee
  • Artist: Louis the Child
  • TV Show: Succession
  • Place: Boston (in Summer)

Shaylen Vitale

Inbound Strategist

A true inbound marketing believer. Since entering the workforce I have worked with dozens of clients at 2 HubSpot Diamond Agencies. Beginning as an account manager, to a Sr. Account Manager and now Director of Client Services my goal is to help clients grow their businesses through Inbound Marketing and train the Bluleadz team to effectively do the same.


  • Food: Mac n' Cheese
  • Hobby: Traveling
  • Artist: Jake Owen
  • TV Show: Entourage
  • Place: Nashville

Brittany Balog

Director of Service Operations

While I may be new to this team, I’m not new to the ever-changing world of marketing! As a marketer, I have more than 8 years of experience in managing digital marketing campaigns. I have a B.A. from the University of Tampa. When not at work, I stretch my knowledge of useless trivia as part of a competitive team. I also enjoy watching sports & managing my fantasy football team.


  • Food: Chicken Nuggets and Pizza
  • Hobby: Socializing
  • Artist: Def Leppard
  • TV Show: Big Little Lies
  • Place: The Mountains

Anita Hawkins

Inbound Strategist

As a Content Marketing Specialist, I’m part of the awesome team building the Bluleadz following. I earned my English degree at University of South Florida, and I’ve been working in content marketing since 2015. I joined Bluleadz in 2018. Outside the office, I enjoy watching baseball, reading, and outdoor recreation.


  • Food: Pizza
  • Hobby: Hammocking
  • Artist: Kevin Devine
  • TV Show: Arrested Development
  • Place: Colorado

Jeff Previte

Content Manager Copywriter Lead

As the Director of Marketing, I'm responsible for attracting and engaging our target market and supplying our sales department with a qualified pipeline that will fuel the growth of our agency. Marketing minded with a bunch of crazy ideas... that sometimes work.


  • Food: Pizza
  • Hobby: Racquetball
  • Artist: Billy Joel
  • TV Show: Seinfeld
  • Place: NYC

Rob Steffens

Director of Marketing & Client Success

Shortly after graduating from the University of South Florida I joined Bluleadz as a Jr. Inbound Marketing Consultant. Fast-forward 3+ years and 100's of hours of learning later and now I'm a Sr. Inbound Strategist obsessed with helping our clients grow their businesses. I spend my free time enjoying too much coffee while getting better than I was the day before.


  • Food: Pizza
  • Hobby: Running
  • Artist: DMB
  • TV Show: Game of Thrones
  • Place: On the trail

Will Polliard

Director of Sales

I joined the Bluleadz team about a year ago as a web developer. I have always had a passion for working with computers and always enjoy a good challenge. I am an avid gamer/programmer so between work and play, you will pretty much always find me at my desk. I take great pride in my work, bringing beautiful web designs to life.


  • Food: Ribeye Steak
  • Hobby: Any Game
  • Artist: My Wife
  • TV Show: Brooklyn 99
  • Place: Home

Stephen Brown

Web Developer

With 20+ years of advertising experience, I’ve worked in all forms of media. Now, I’m focused on creating engaging content for clients as an inbound marketer. Following graduation from WMU, I moved to Florida for year-round boating. When not working or on the water, I'm probably getting on a plane (29 countries and counting).


  • Food: Saganaki
  • Hobby: Boating/Travel
  • Artist: Fleetwood Mac
  • TV Show: Frasier
  • Place: Venice, Italy

Brad Hadfield

Content Marketer

I’ve been designing and developing here at Bluleadz since 2016 but I’ve been a computer geek fueling my creative juices since the early 2000’s. I love every pixel part of design and constantly pushing myself in new ways to design and improve my craft. I also have a serious addiction to Netflix, all Marvel movies, and everything John Mayer.


  • Food: Pizza and Pasta
  • Hobby: Netflix n' Eating
  • Artist: John Mayer
  • TV Show: Friends
  • Place: Colorado

Jackie Baez

Web Designer & Developer Design Lead


Where It All Started

In 2009, Bluleadz CEO Eric Baum noticed a shift in the ways companies could market to their customers. After digging deeper into what this evolution consisted of, he discovered the power of inbound marketing thanks to HubSpot TV. 

Cut to over 10 years later: Bluleadz stands tall in the HubSpot Solutions Partner space as an early adopter of the inbound methodology. As a Diamond Certified Agency, Bluleadz continues to educate and guide companies on how to implement inbound in everything they do. 

Since its founding, Bluleadz has grown in size while delivering the results clients deserve, influencing hundreds of millions of dollars in revenue and generating millions of leads. Their Tampa headquarters is home of the Tampa HubSpot User Group (HUG), as well as the go-to venue for epic ping pong tournaments.

The History of Bluleadz

Let’s walk down memory lane to see how Bluleadz grew out of its roots from PPC and SEO to becoming the world’s first inbound agency.


The small but mighty team of four BZ employees learns and adopts inbound marketing while watching HubSpot TV. 🎓 Awesomeness ensues.



Bluleadz officially joins as a HubSpot Solutions Partner, registering their first client with HubSpot – the first of many delighted clients.😀



The hyper-growth phase kicks into full swing, doubling the size of the BZ team to 12, leading to bigger office spaces. 🚀 The highlight of the five year mark – welcoming Brian Halligan, CEO of HubSpot, as the guest speaker at the Tampa HUG workshop.



More hyper-growth: The team size, number of clients, and revenue doubles, and Bluleadz becomes more recognizable in the world of marketing. The team wins two American Marketing Association awards in the Tampa Bay chapter.🏆



A big year in the HubSpot world: Bluleadz earns the highest milestone for certified agencies, reaching Diamond Partner Agency status. 💎 They also win a HubSpot Impact Award for best client blog series.



Continued rapid growth moves the headquarters to a brand new office overlooking the water in Tampa Bay. The new digs inspired a new look, leading to a successful rebranding and launching of a new website. 🍾


2020 (& Beyond)

A growing team opens the doors for an expansion of services, including the launch of their HubSpot onboarding and implementation program. 📈 Both the Bluleadz marketing team and client services team win five big awards, including a Telly Award and Communicator Awards.


Our Core Values

Partners & Certifications

HubSpot Diamond
Westshore Alliance
Databox Certified
Wistia Silver

Looking to Partner With Us?

Our team is here to help you. Fill out the form below to get a better understanding of the impact of teaming up with Bluleadz!

Our team is an extension of your team… ready to get started?