Meet the Crew
These are the people that make the magic happen.



I was born and raised in Florida, and earned a journalism degree from the University of Florida. As the marketing and brand manager for Bluleadz, I help build our brand through content, marketing initiatives, and more. In my free time, I enjoy the beach, playing Animal Crossing (like a 10-year-old), and watching movies.
Favorites:
- Food: Tacos
- Hobby: Beachin'
- Artist: MAGIC GIANT
- TV Show: Love Island
- Place: Lake Gaston, NC
Baylor Cherry
Marketing Specialist Marketing Lead



While I may be new to this team, I’m not new to the ever-changing world of marketing! As a marketer, I have more than 8 years of experience in managing digital marketing campaigns. I have a B.A. from the University of Tampa. When not at work, I stretch my knowledge of useless trivia as part of a competitive team. I also enjoy watching sports & managing my fantasy football team.
Favorites:
- Food: Chicken Nuggets and Pizza
- Hobby: Socializing
- Artist: Def Leppard
- TV Show: Big Little Lies
- Place: The Mountains
Anita Hawkins
Marketing Specialist



Content creator extraodinaire for Bluleadz. I have been with the company since 2013 and have worked with clients in numerous industries to create valuable and informative content that attracts leads organically. On my days off, I like indulging in my tabletop gaming and model-building hobbies.
Favorites:
- Food: Lasagna
- Hobby: Model Kits
- Artist: Billy Joel
- TV Show: Babylon 5
- Place: Bed
Doug Phillips
Copywriter



I joined Bluleadz in 2014 after graduating from the University of Tampa. I enjoy building client relationships and helping them transform their business through inbound marketing, sales, and service. Born and raised in Naples, FL, I enjoy watching Friends re-runs, exploring the outdoors with my husband and our golden retriever, and spending time with family and friends.
Favorites:
- Food: Garlic Bread
- Hobby: Crafting
- Artist: Luke Bryan
- TV Show: Friends
- Place: St. Lucia
Jackie Wiley
Account Manager Marketing Lead



Born in Long Island, New York, moved to Florida at age ten. Graduated from USFSP with a Bachelor of Fine Arts (BFA) degree in Graphic Design. Over 4 Years of marketing agency experience with front-end, UI/UX, and web design. He has a deep love for SpaceX and enjoys longboarding in his leisure time.
Favorites:
- Food: Pizza (not pineapple)
- Hobby: Long Boarding
- Artist: UverWorld
- TV Show: SEAL Team
- Place: Japan
Steven Rescigno
Web Designer & Developer



With 20 years of advertising experience, I've written for many brands across all forms of media. Now, crafting engaging content as an inbound marketer is what gets me up in the morning—and keeps me up late. A WMU graduate, I moved to Florida for year-round boating. When not on the water, I’m probably on a plane (28 countries and counting).
Favorites:
- Food: Saganaki
- Hobby: Boating & Traveling
- Artist: Fleetwood Mac
- TV Show: The Sopranos
- Place: Paris
Brad Hadfield
Copywriter



Born and raised in New York, I hold a degree in Psychology from SUNY Old Westbury. I love content’s capacity to educate, inspire, and unite the human in all of us. When I’m not working, you can find me at ballet class, painting, or playing board & video games.
Favorites:
- Food: Chicken Parmesan
- Hobby: Reading
- Artist: Marina
- TV Show: Crazy Ex-Girlfriend
- Place: Long Island
Patti Myers
Account Manager



I grew up in Cincinnati, Ohio, and soon later became a Bearcat at the University of Cincinnati. Florida being my favorite place in the world to travel to, I decided to make the move down to Tampa! I am looking forward to implementing what I have learned in my professional and college career thus far into Bluleadz. In my free time I enjoy the beach, reading, and yoga.
Favorites:
- Food: Pineapple
- Hobby: Yoga
- Artist: Lumineers
- TV Show: America's Got Talent
- Place: Denver, CO
Kayla Tager
Sales Development Representative



As a Content Marketing Specialist, I’m part of the awesome team building the Bluleadz following. I earned my English degree at University of South Florida, and I’ve been working in content marketing since 2015. I joined Bluleadz in 2018. Outside the office, I enjoy watching baseball, reading, and outdoor recreation.
Favorites:
- Food: Pizza
- Hobby: Hammocking
- Artist: Kevin Devine
- TV Show: Arrested Development
- Place: Colorado
Jeff Previte
Content Manager Copywriter Lead



I moved from California to Tampa to jumpstart my career in 2018. I finished my degree in English and Creative Writing in 2019 and immediately started my new adventure as a copywriter. When I'm not writing great content for Bluleadz, I am buying houseplants that I have no more space for, reading, or enjoying the sunshine.
Favorites:
- Food: Street tacos
- Hobby: Hiking
- Artist: Panic at the Disco
- TV Show: One Tree Hill
- Place: Lake Tahoe, CA
Erika Giles
Copywriter



As the Director of Marketing, I'm responsible for attracting and engaging our target market and supplying our sales department with a qualified pipeline that will fuel the growth of our agency. Marketing minded with a bunch of crazy ideas... that sometimes work.
Favorites:
- Food: Pizza
- Hobby: Racquetball
- Artist: Billy Joel
- TV Show: Seinfeld
- Place: NYC
Rob Steffens
Director of Client Success



Marketing is all about helping! I am a graduate of Stetson University with a degree in Marketing and Professional Sales, and I started working with BluLeadz in September 2020. I used HubSpot for the first time when I was 16. In my spare time, I enjoy painting, playing guitar, cooking, and hiking.
Favorites:
- Food: Avocado
- Hobby: Painting
- Artist: Interpol
- TV Show: Breaking Bad
- Place: The Beach
Abby Hockenberry
Marketer



A true inbound marketing believer. Since entering the workforce I have worked with dozens of clients at 2 HubSpot Diamond Agencies. Beginning as an account manager, to a Sr. Account Manager and now Director of Client Services my goal is to help clients grow their businesses through Inbound Marketing and train the Bluleadz team to effectively do the same.
Favorites:
- Food: Mac n' Cheese
- Hobby: Traveling
- Artist: Jake Owen
- TV Show: Entourage
- Place: Nashville
Brittany Balog
Director of Service Operations



With over 10 years of marketing experience, I have done everything from content creation to high-level campaign deployment. As a Strategist for Bluleadz, I identify the optimal path to elevate the business of each unique client. I am passionate about inbound strategy, live by checklists, and love reporting transformative results to my clients.
Favorites:
- Food: Pickles
- Hobby: Yoga
- Artist: Bob Dylan
- TV Show: Homeland
- Place: North Carolina
Dana Nobile
Inbound Marketing Strategist



My passion for graphic design began in high school yearbook class over a decade ago. I have experience designing for inbound, traditional, and nonprofit marketing. I earned my Bachelor's Degree in Mass Communication from Southeastern University. In my spare time I enjoy spending time with friends & family, traveling, & being outdoors.
Favorites:
- Food: Tacos
- Hobby: Traveling
- Artist: Bon Iver
- TV Show: New Girl
- Place: California
Brittany McMillen
Graphic Designer



I am here to help. A clever and sincere leader with uniquely diverse qualifications in development as well as marketing that cares exactly what your goals are plus how I can empower you in accomplishing them. Being a part of Bluleadz and in a position to contribute is an honor, so please tell me how I can be of service!
Favorites:
- Food: Bison
- Hobby: Sports
- Artist: Daft Punk
- TV Show: 30 Rock
- Place: New Orleans
Travis Stringfellow
Sales Development Representative



I’ve been with Bluleadz for going on three years and have been working in the industry for five years. My role is to design and implement awesome interactive experiences. I’m also a dad, gamer, yoyoer, fixed-gear cyclist and all around nerd. I graduated from The Art Institute of Tampa in the summer of 2012 with my BFA in graphic design.
Favorites:
- Food: Pierogi
- Hobby: Cycling
- Artist: Alkaline Trio
- TV Show: Home Improvement
- Place: Not Florida
Steven Kielbasa
Web Designer & Developer



I joined the Bluleadz team about a year ago as a web developer. I have always had a passion for working with computers and always enjoy a good challenge. I am an avid gamer/programmer so between work and play, you will pretty much always find me at my desk. I take great pride in my work, bringing beautiful web designs to life.
Favorites:
- Food: Ribeye Steak
- Hobby: Any Game
- Artist: My Wife
- TV Show: Brooklyn 99
- Place: Home
Stephen Brown
Web Developer



Originally from the Northeast with stints in a wide variety of places, I moved to Florida just over 2 years ago, and recently joined the Bluleadz team. I’ve been passionate about storytelling since before I could hold a pen or pencil and earned my MFA in Fiction from BGSU. When I’m not writing or reading, I’m likely outside with my dogs, playing tennis, running, or enjoying the amazing Tampa Bay Area.
Favorites:
- Food: Tabouli
- Hobby: Tennis
- Artist: Tom Petty
- TV Show: Schitt's Creek
- Place: Anywhere near water
Jennifer Brown
Copywriter



David is a high-energy business development leader that has had a successful career creating solutions that blend strategy, storytelling & technology to drive revenue growth. He has been leading marketing initiatives for over 18 years, he has founded, scaled & sold his own inbound agency, & has lead business transformation initiatives for Fortune 400 Companies such as GE.
Favorites:
- Food: Sushi…or Tacos
- Hobby: Salt Water Fishing
- Artist: Old Dominion
- TV Show: UFC & NFL
- Place: The Mayan Riviera
David Stout
Inbound Specialist



As the token ‘young one’ of the office, I haven’t let this slow down my journey to a Senior Strategist. With the basis of my career at Bluleadz, my dedication has always been capitalizing on a strong online presence. I truly enjoy building client relationships, developing new ideas and putting a plan in place to provide value and grow businesses.
Favorites:
- Food: Nachos
- Hobby: Beachin'
- Artist: Maren Morris
- TV Show: New Girl
- Place: California
Cassandra Leonard
Marketing Specialist Marketing Lead



I’ve been designing and developing here at Bluleadz since 2016 but I’ve been a computer geek fueling my creative juices since the early 2000’s. I love every pixel part of design and constantly pushing myself in new ways to design and improve my craft. I also have a serious addiction to Netflix, all Marvel movies, and everything John Mayer.
Favorites:
- Food: Pizza and Pasta
- Hobby: Netflix n' Eating
- Artist: John Mayer
- TV Show: Friends
- Place: Colorado
Jackie Baez
Web Designer & Developer Design Lead



With a degree in Accounting from The Ohio State University, I’ve worked almost 25 years with numbers. I like making columns balance and organizing a company’s books so that those who need them have the correct reports to be able to do their own jobs. I’m a Florida transplant from Ohio (Go Buckeyes!) and love the sunshine in Florida! I love family time and can’t wait to go on my next travel adventure!
Favorites:
- Food: Pizza
- Hobby: Live Concerts
- Artist: Zac Brown Band
- TV Show: Schitt's Creek
- Place: San Gimignano, Italy
Laura Bisesi
Accountant/Office Manager



Born and raised in Tampa, I graduated from UT with a Marketing & Economics degree and joined the Bluleadz team in 2019. My passions include branding, content strategy, and cutting-edge digital marketing techniques! When I’m not busy building brands, you can find me with my nose in a good book, playing with my Aussiedoodle pup, or exploring the outdoors.
Favorites:
- Food: Tacos
- Hobby: Exploring the outdoors with my pup
- Artist: Travis Scott
- TV Show: Narcos
- Place: Colorado
Katherine Wolf
Marketing Specialist



With more than 6 years of digital marketing experience, I love finding creative ways to help clients grow their business. I've managed a variety of accounts in a wide range of industries, including the Baltimore Orioles, Phil Mickelson, The Florida Aquarium, & more. I graduated from UNC Chapel Hill as a Division I athlete & enjoy yoga, DIY projects & golfing in my free time.
Favorites:
- Food: Charcuterie Boards
- Hobby: Golf
- Artist: Bon Iver
- TV Show: Fixer Upper
- Place: California
Elizabeth Ayers
Account Manager



With a heavy technical background and a penchant for creativity, I fell in love with digital strategies while working and earning my M.A. in Web Design from the University of Florida. Over the past 6 years, I have helped businesses expand their digital footprints across entire tech and marketing stacks. I believe in the power of custom tailored user experiences and leveraging inbound methodologies to achieve optimal results.
Favorites:
- Food: Spicy Abura Soba
- Hobby: Kayaking
- Artist: The Clash
- TV Show: The Sopranos
- Place: Biscayne Boulevard
Ryan Black
Inbound Marketing Strategist



I am a passionate individual with a meticulous approach to problem solving. I have a strong work ethic with a desire to improve myself and the world around me. I have a curious intellect and have spent my life pursuing knowledge. I gravitate toward challenges and enjoy working with others. People consider me a well-rounded individual with a wide variety of interests.
Favorites:
- Food: Fruit
- Hobby: Collecting Vinyl
- Artist: David Tipper
- TV Show: Westworld
- Place: Istanbul, Turkey
Nathanael Swander
Sales Development Representative



I live and breathe Inbound Marketing. I drank the Kool-aid many years ago and never looked back. I have a passion for helping companies grow their businesses online. I love sales and marketing and getting out on the golf course whenever I can. I'm a huge family man that loves building tree houses, baseball and going to recitals.
Favorites:
- Food: Appolo's White Pizza
- Hobby: Golf
- Artist: Jimmy Buffet
- TV Show: Billions
- Place: Caribbean
Eric Baum
CEO



As a PPC Specialist, I’m part of the amazing team building the Bluleadz following. I graduated from USF in 2016 with my Advertising degree, and I’ve been working in the PPC space ever since. Outside of the office, I enjoy many things including baseball (Go Braves), video games, cars, and the beach.
Favorites:
- Food: Chicken Alfredo
- Hobby: Cars
- Artist: Linkin Park
- TV Show: Rick And Morty
- Place: Nags Head, NC
Corey Lapp
PPC Specialist



Born and bred in Boston, I left the cold behind and migrated to Florida where I graduated from Stetson University with a degree in history and journalism. I'm passionate about the ability of words being able to reach and influence people from a variety of backgrounds. If I'm not at the beach, I'm probably on a spontaneous adventure with friends and always with a coffee in hand.
Favorites:
- Food: Sushi
- Hobby: Drinking Coffee
- Artist: Louis the Child
- TV Show: Succession
- Place: Boston (in Summer)
Shaylen Vitale
Copywriter



I join Bluleadz with just over a year of marketing experience, graduating from Northern Arizona University in 2018. My previous roles and background have led me to be passionate about all types of marketing, but I am very eager to learn more. I look forward to expanding my knowledge and skillset as a Jr. Account Manager. In my free time, I like to snowboard, play soccer or go to concerts.
Favorites:
- Food: Ramen
- Hobby: Attending Concerts
- Artist: Odesza
- TV Show: The Office
- Place: Amsterdam
Sara Sprenger
Marketing Specialist



Shortly after graduating from the University of South Florida I joined Bluleadz as a Jr. Inbound Marketing Consultant. Fast-forward 3+ years and 100's of hours of learning later and now I'm a Sr. Inbound Strategist obsessed with helping our clients grow their businesses. I spend my free time enjoying too much coffee while getting better than I was the day before.
Favorites:
- Food: Pizza
- Hobby: Running
- Artist: DMB
- TV Show: Game of Thrones
- Place: On the trail
Will Polliard
Director of Sales

Where It All Started
In 2009, Bluleadz CEO Eric Baum noticed a shift in the ways companies could market to their customers. After digging deeper into what this evolution consisted of, he discovered the power of inbound marketing thanks to HubSpot TV.
Cut to over 10 years later: Bluleadz stands tall in the HubSpot Solutions Partner space as an early adopter of the inbound methodology. As a Diamond Certified Agency, Bluleadz continues to educate and guide companies on how to implement inbound in everything they do.
Since its founding, Bluleadz has grown in size while delivering the results clients deserve, influencing hundreds of millions of dollars in revenue and generating millions of leads. Their Tampa headquarters is home of the Tampa HubSpot User Group (HUG), as well as the go-to venue for epic ping pong tournaments.
The History of Bluleadz
2009
The small but mighty team of four BZ employees learns and adopts inbound marketing while watching HubSpot TV. 🎓 Awesomeness ensues.
2010
Bluleadz officially joins as a HubSpot Solutions Partner, registering their first client with HubSpot – the first of many delighted clients.😀
2014
The hyper-growth phase kicks into full swing, doubling the size of the BZ team to 12, leading to bigger office spaces. 🚀 The highlight of the five year mark – welcoming Brian Halligan, CEO of HubSpot, as the guest speaker at the Tampa HUG workshop.
2015
More hyper-growth: The team size, number of clients, and revenue doubles, and Bluleadz becomes more recognizable in the world of marketing. The team wins two American Marketing Association awards in the Tampa Bay chapter.🏆
2016
A big year in the HubSpot world: Bluleadz earns the highest milestone for certified agencies, reaching Diamond Partner Agency status. 💎 They also win a HubSpot Impact Award for best client blog series.
2018
Continued rapid growth moves the headquarters to a brand new office overlooking the water in Tampa Bay. The new digs inspired a new look, leading to a successful rebranding and launching of a new website. 🍾
2020 (& Beyond)
A growing team opens the doors for an expansion of services, including the launch of their HubSpot onboarding and implementation program. 📈 Both the Bluleadz marketing team and client services team win five big awards, including a Telly Award and Communicator Awards.
Our Core Values
Partners & Certifications





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