ABOUT US

Meet the HubSpot Experts Behind Bluleadz

Discover the HubSpot experts behind Bluleadz who bring the magic to life. Whether it's inbound marketing, sales enablement, or any other revenue-generating goal, our team possesses the skills and expertise to help you succeed.

Schedule a Call
team-image

OUR MISSION

Transforming the Way Companies Market, Sell, & Service Their Customers Using the HubSpot Platform

I’ve been designing and developing here at Bluleadz since 2016 but I’ve been a computer geek fueling my creative juices since the early 2000’s. I love every pixel part of design and constantly pushing myself in new ways to design and improve my craft. I also have a serious addiction to Netflix, all Marvel movies, and everything John Mayer.

Favorites:

  • Food: Pizza and Pasta
  • Hobby: Netflix n' Eating
  • Artist: John Mayer
  • TV Show: Friends
  • Place: Europe

See My HubSpot Connect Profile

Jackie Baez

Director of Design and Development

With over a decade of demand generation experience, I'm a full-on HubSpot convert. I'm also a seasoned copywriter and copyeditor, which means I've seen the good, the bad, and the ugly regarding marketing collateral. I was once almost drowned by an angry tuna. But I don't like to dwell on the negative; I prefer to focus on my passion for snappy inbound marketing content that helps people achieve their business goals. Plus, the tuna turned into delicious poke bowls and sashimi, anyhow.

Favorites:

  • Food: Tuna Poke
  • Hobby: Music, Surfing, Jiu-Jitsu
  • Artist: Pavement/Pollock
  • TV Show: Rick & Morty
  • Place: Costa Rica

Justin Hilbert

Inbound Strategist

Sporting a BA in advertising, PR and digital media from the University of Central Florida, I’ve always known I wanted to help businesses grow. From my vast knowledge in strategic marketing to everything HubSpot, my love for teamwork and service is embedded in everything I do. Born and raised in the 305 but residing in the 407, I love cooking, thrifting, finding musical gems, and enjoying new restaurants.

Favorites:

  • Food: Thai food and sushi
  • Hobby: Cooking and thrifting
  • Artist: Lauryn Hill
  • TV Show: Insecure and The Wire
  • Place: Miami

See My HubSpot Connect Profile

Ashley Lilly

Senior Inbound Strategist

As the Director of Marketing, I'm responsible for attracting and engaging our target market and supplying our sales department with a qualified pipeline that will fuel the growth of our agency. Marketing minded with a bunch of crazy ideas... that sometimes work.

Favorites:

  • Food: Pizza
  • Hobby: Racquetball
  • Artist: Billy Joel
  • TV Show: Seinfeld
  • Place: NYC

See My HubSpot Connect Profile

Rob Steffens

COO

I was born in Bogotá, Colombia, and have lived all around the country. I studied Software Engineering at the National University of Colombia, and I like to keep up with the latest technologies and software development breakthroughs; there's always something new to learn and master. I like playing volleyball, and I'm also a passionate soccer fan of my local team, Millonarios F.C.

Favorites:

  • Food: Pasta Carbonara
  • Hobby: Volleyball
  • Artist: Sabaton
  • TV Show: The Expanse
  • Place: El Campín Stadium

Nicolás Caro

HubSpot Integrations Engineer

Born & raised in Lake George, NY, I moved to Tampa in 2010 for a new chapter. With 6+ years of sales, marketing, and HubSpot growth at BZ, my favorite part is expanding our brand's reach by building meaningful connections with our audience. Getting people excited about HubSpot's potential and watching our boundlessly talented team help them achieve new levels of success is an incredible feeling. I love all things dogs, coffee shops, Marvel content, and quality time with my daughter & our dog, Finn.

Favorites:

  • Food: Tiramisu
  • Hobby: Basketball
  • Artist: The Beatles
  • TV Show: Friends
  • Place: Glen Lake

Cory Abry

Director of Marketing

I live in Belo Horizonte, state of Minas Gerais, Brazil. I graduated in Industrial Engineering from the Federal University of Itajubá. I worked a long time in operations and I love to be behind the curtains, building solutions, improving processes, and making people's lives easier through the use of technology. Can't reject hiking into nature or watching a good movie, but gaming and getting new tattoos are also great things to do!

Favorites:

  • Food: Lasagna or Feijoada
  • Hobby: Hiking
  • Artist: Djonga
  • TV Show: Avatar: the Last Airbender
  • Place: Lapinha da Serra, Minas Gerais, Brazil

Matheus Jiran

HubSpot Integrations Engineer

Originally from Michigan, I graduated from Grand Valley State University with a BA in Advertising and PR in 2020. I have a passion for building business relationships and enjoy all aspects of marketing, content creation, strategy, and customer relations! I reside in Greenville, SC and when I'm not working, I'm finding new places to take my two dogs on hikes and exploring new places in the south.

Favorites:

  • Food: Tacos
  • Hobby: Hiking with my dogs and listening to podcasts
  • Artist: Justin Bieber
  • TV Show: New Girl
  • Place: Anywhere in Mexico

Emily Mastaw

Inbound Strategist

After growing up in Rhode Island and getting my BA in Journalism from Florida Gulf Coast University, I now call central Florida home. I love using content to tell a story and make a brand shine. When I'm not working, you can find me either hiking, writing a novel, or building a new costume for comic con from my favorite anime and video games.

Favorites:

  • Food: Miso ramen
  • Hobby: Cosplay
  • Artist: BABYMETAL
  • TV Show: Netflix's Daredevil
  • Place: Colorado

See My HubSpot Connect Profile

Jessica Salina

Content Marketer

I was born and raised in New Jersey and studied marketing at the University of Scranton. I then got into digital marketing in the higher education space before jumping into the world of HubSpot and inbound marketing. I'm a huge marketing nerd and love using creative problem solving and out-of-the-box thinking to help clients achieve their goals. When I'm not working, I'm usually gaming or hanging out with my dog, Mojo.

Favorites:

  • Food: Popcorn
  • Hobby: Gaming
  • Artist: Blink-182
  • TV Show: That 70s Show
  • Place: New York City

Daniel Jansson

Inbound Strategist

I was born in Fort Myers, Florida and moved to the Tampa Bay area when I began attending the University of South Florida. I graduated with a major in Public Relations and Advertisement with a minor in Psychology. I enjoy going to new places, and meeting new people! On the weekends you can either catch me outdoors, or exploring a new coffee shop!

Favorites:

  • Food: My mom's cooking
  • Hobby: Going to the gym
  • Artist: Harry Styles
  • TV Show: I watch too many, it's hard to pick a favorite
  • Place: Juniper Poplar Parking Deck

See My HubSpot Connect Profile

Caroline Kura

HubSpot Implementation Specialist

Content creator extraodinaire for Bluleadz. I have been with the company since 2013 and have worked with clients in numerous industries to create valuable and informative content that attracts leads organically. On my days off, I like indulging in my tabletop gaming and model-building hobbies.

Favorites:

  • Food: Lasagna
  • Hobby: Model Kits
  • Artist: Billy Joel
  • TV Show: Babylon 5
  • Place: Bed

Doug Phillips

Content Marketer

I believe in creating and experiencing meaningful moments. As a HubSpot Specialist, I am delighted to help establish these moments for our clients and their customers via HubSpot’s plethora of marketing, sales, and service tools. I’m based in Texas and am a big fan of redemption stories, coffee, anything Tex-Mex, and traveling with my family!

Favorites:

  • Food: Chicken Alfredo
  • Hobby: Reading
  • Artist: Coldplay
  • TV Show: Gilmore Girls
  • Place: Corpus Christi, TX

Renee Ceniceros

Lead HubSpot Implementation Specialist

Born and raised in the Pacific Northwest, I now call the Valley of the Sun home (Phoenix Metro) and absolutely love desert life! I've assisted clients in multi-channel marketing for over 20 years. My favorite part of marketing is automating for efficiency! Outside of marketing, you'll find me with my husband and two awesome girls. We love exploring, finding new restaurants, being active (hikes, bikes, softball), and finding new series to watch together.

Favorites:

  • Food: Sushi, Tacos, NY Style Pizza, Mac & Cheese
  • Hobby: Hiking
  • Artist: Mariah Carey
  • TV Show: The Sopranos, Jane the Virgin, Game of Thrones
  • Place: Cozumel/Playa Del Carmen, Mexico

Cirita Graham

HubSpot Implementation Specialist

With a degree in Accounting from The Ohio State University, I’ve worked with numbers for almost 25 years. I like making columns balance and organizing a company’s books so those who need them have the correct reports to be able to do their own jobs. I’m originally from Ohio (Go Buckeyes!) and love the sunshine in Florida! I love family time and can’t wait to go on my next travel adventure!

Favorites:

  • Food: Pizza
  • Hobby: Live Concerts
  • Artist: Zac Brown Band
  • TV Show: Schitt's Creek
  • Place: San Gimignano, Italy

Laura Cole

Controller

I have managed digital projects for over 7 years. I have always had a passion for organization and making sure things are run smoothly. I love learning new ways to accomplish this for me and my team. When I am not working I love snowboarding, working out and just spending time with my dog.

Favorites:

  • Food: Sushi and pasta
  • Hobby: Snowboarding and Fitness (currently addicted to Orange Theory)
  • Artist: Armin Van Buuren
  • TV Show: Mad Men
  • Place: Anywhere with my dog

Frankie Cline

Website Project Manager

Originally from the Northeast with stints in a wide variety of places, I moved to Florida just over 2 years ago. I’ve been passionate about storytelling since before I could hold a pen or pencil and earned my MFA in Fiction from BGSU. When I’m not writing or reading, I’m likely outside with my dogs, playing tennis, running, or enjoying the amazing Tampa Bay Area.

Favorites:

  • Food: Tabouli
  • Hobby: Tennis
  • Artist: Tom Petty
  • TV Show: Schitt's Creek
  • Place: Anywhere near water

See My HubSpot Connect Profile

Jennifer Brown

Senior Content Marketer

As a Content Marketing Specialist, I’m part of the awesome team building the Bluleadz following. I earned my English degree at University of South Florida, and I’ve been working in content marketing since 2015. I joined Bluleadz in 2018. Outside the office, I enjoy watching baseball, reading, and outdoor recreation.

Favorites:

  • Food: Pizza
  • Hobby: Hammocking
  • Artist: Kevin Devine
  • TV Show: Arrested Development
  • Place: Colorado

See My HubSpot Connect Profile

Jeff Previte

Director of Content

I live and breathe Inbound Marketing. I drank the Kool-aid many years ago and never looked back. I have a passion for helping companies grow their businesses online. I love sales and marketing and getting out on the golf course whenever I can. I'm a huge family man that loves building tree houses, baseball and going to recitals.

Favorites:

  • Food: Appolo's White Pizza
  • Hobby: Golf
  • Artist: Jimmy Buffet
  • TV Show: Billions
  • Place: Caribbean

Eric Baum

CEO

I have a passion for helping others and solving problems that work for them. Meeting new people is what I love to do! As the father of an active 2 year old I am often running around, playing with dinosaurs (or whatever else he is into at the moment) but when I get a chance to sit down I enjoy musicals, music, and video games.

Favorites:

  • Food: Sushi
  • Hobby: Skydiving
  • Artist: Avicii
  • TV Show: Criminal Minds
  • Place: Cleveland, OH

Sean Sukys

Sales Account Executive

A true inbound marketing believer. Since entering the workforce I have worked with dozens of clients at 2 HubSpot Diamond Agencies. Beginning as an account manager, to a Sr. Account Manager and now Director of Client Services my goal is to help clients grow their businesses through Inbound Marketing and train the Bluleadz team to effectively do the same.

Favorites:

  • Food: Mac n' Cheese
  • Hobby: Traveling
  • Artist: Jake Owen
  • TV Show: Entourage
  • Place: Nashville

Brittany Balog

VP of Partner Services

I'm a passionate Web Developer and Designer living in Chicago. I spend my days with my hands in many areas of web development, helping clients build and improve their online presence. I'm currently pursuing my Bachelor's degree in Computer Science at DePaul University. In my free time I love to spend time with my friends and family.

Favorites:

  • Food: Banana Pancakes
  • Hobby: Cooking
  • Artist: Amy Winehouse
  • TV Show: Friends
  • Place: Naples, FL

Gabriela Kostadinova

Web Designer & Developer

Born and raised in Arlington, I moved to Florence to complete my MA in Political Science and stayed in Italy for 8 years. I now split my time between DC and Madrid, Spain. I’m passionate about helping people achieve their goals through meaningful research and effective content. I love reading, running, pretending to play guitar (I try!) and hanging with my two cats in the garden.

Favorites:

  • Food: Pizza
  • Hobby: Writing
  • Artist: Filippino Lippi
  • TV Show: Real Time with Bill Maher
  • Place: On a boat

See My HubSpot Connect Profile

Kathryn Bouchard

Content Marketer

Having worked in career development since 2008, I’m happiest when helping others pursue a career utilizing their unique skills, expertise, and passion. This is why I love growing our all-star team at Bluleadz. I’m a proud mom of two awesome boys who keep me on top of all things Marvel, Star Wars, and Harry Potter.

Favorites:

  • Food: Chips and Queso
  • Hobby: Reading
  • Artist: Van Morrison
  • TV Show: This Is Us
  • Place: Anywhere with my favorite people

See My HubSpot Connect Profile

Jen Larimore

Director of HR & Recruiting

I am a web designer and developer currently living in Atlanta, GA. I have been doing HubSpot development since 2009 and enjoy any opportunity to further my skills inside the platform. Outside of work, I spend a lot of time in the gym and watching baseball. I checked off a bucket list item of attending every Atlanta Braves home game in 2022—83 games in total.

Favorites:

  • Food: Pizza
  • Hobby: Anything fitness related
  • Artist: Taylor Swift
  • TV Show: Breaking Bad
  • Place: Truist Park

Jadyn McCarroll

Web Designer & Developer

I was born and raised in Dallas, TX and studied biology at Texas Woman's University. I worked in the education field for 5 years and consider myself a lifelong learner. I am excited to start this new chapter at Bluleadz! Outside of work, I enjoy reading, concerts, and spending time with family and friends.

Favorites:

  • Food: Pasta
  • Hobby: Reading
  • Artist: The Killers
  • TV Show: The Office
  • Place: Mexico

Lisette Ceniceros

HubSpot Implementation Specialist

I was born and raised in Londonderry, NH and studied marketing at The University of Tampa in Tampa, FL where I currently reside. After working on the sales side at HubSpot, I now get to help implement the tools I used to sell. Outside of working hours, you can catch me enjoying the Florida sun or trying new restaurants.

Favorites:

  • Food: Mac and Cheese
  • Hobby: Yoga
  • Artist: Taylor Swift
  • TV Show: One Tree Hill
  • Place: Hawaii

Victoria Arsenault

HubSpot Implementation Specialist

I’m proudly born and raised in Pittsburgh. I have roughly seven years of experience in marketing, including inbound B2B marketing, content creation, copywriting and editing, email marketing, and automation. I'm happily married to my wife Brooke and we have a 2 year old dog named Otis. I'm an avid supporter of the Steelers and Penguins.

Favorites:

  • Food: Salmon
  • Hobby: Playing Music
  • Artist: Grateful Dead
  • TV Show: The Sopranos
  • Place: Kauai, HI

See My HubSpot Connect Profile

Tim Malloy

Inbound Strategist

Born and raised in Virginia, I set off to Coastal Carolina University to study business and marketing. After my break into marketing, I moved to sunny south Florida and grew my experience in marketing and sales.  I relocated to central Florida and now get to raise my son with Mickey and Minnie as our neighbors. In my free time I coach softball and play golf. Still chasing my dream of a hole-in-one!

Favorites:

  • Food: Tapas
  • Hobby: Golf & Hiking
  • Artist: The 1975
  • TV Show: Yellowstone
  • Place: Blue Ridge Mountains

Meredith Fant

Sales Account Executive

I am passionate about design and development. Based in Chicago, IL, I am constantly exploring new technologies and techniques. Web Development is my passion, and I strive to improve my coding skills every day. When not working, I enjoy traveling or cooking for my family and friends. Mediterranean and Italian cuisines are some of my favorite cuisines!

Favorites:

  • Food: Ice Cream
  • Hobby: Travelling and Cooking
  • Artist: Alicia Keys
  • TV Show: Friends
  • Place: Alaska

Viktoria Kostadinova

Web Designer & Developer

Born in Brookhaven, Long Island, NY, I moved down to Florida with my family around age 4 and have lived in Tampa for most my life. As paid media specialist, I work with clients to ensure that they get the best possible return on their advertising investment. When not working, I'm usually in a Dungeon and Dragons campaign or behind a screen playing League of Legends.

Favorites:

  • Food: Pasta and meat sauce
  • Hobby: Table Top Roleplaying Games
  • Artist: Billy Joel
  • TV Show: The West Wing
  • Place: Saranac Lake, NY

Kenny Kavanagh

Paid Media Specialist

I was born and raised in Denton, TX. After receiving my creative writing degree from UNT, I found a passion for copywriting and helping brands reach their full potential. Since then, I've moved to Austin with my partner and my two dogs, Connie and Dexter. In my spare time, you can find me playing video games or heading to the cinema.

Favorites:

  • Food: Pancakes
  • Hobby: Video Games
  • Artist: David Bowie
  • TV Show: Fleabag
  • Place: Home

Addison Franklin

Copywriter

Originally from Pennsylvania, I escaped the snow and ice and graduated from the University of Alabama in 2018 with a BA in Advertising and Communications. In 2021, I received my MA in Advertising, PR, and Marketing. Outside of work, I enjoy spending time with friends and family, cooking, and watching college football. I currently reside in sunny St. Petersburg, FL.

Favorites:

  • Food: Fajitas
  • Hobby: Skiing
  • Artist: The Rolling Stones
  • TV Show: The Sopranos
  • Place: Lake Como, Italy

Rick Molinaro

HubSpot Implementation Specialist

I grew up outside of Washington, DC and studied Creative Writing at Elon University in North Carolina. I have two published short stories and I'm currently living in Charlotte, NC to continue my career as a writer. If I'm not cooking, you can find me at the gym or on a long walk exploring the city.

Favorites:

  • Food: Sushi
  • Hobby: Cooking
  • Artist: Noah Kahan
  • TV Show: New Girl
  • Place: Italy

Jackie Jacobson

Content Marketer

I was born and raised in Florida, and earned a journalism degree from the University of Florida. As the marketing and brand manager for Bluleadz, I help build our brand through content, marketing initiatives, and more. In my free time, I enjoy the beach, playing Animal Crossing (like a 10-year-old), and watching movies.

Favorites:

  • Food: Tacos
  • Hobby: Beachin'
  • Artist: MAGIC GIANT
  • TV Show: Love Island
  • Place: Lake Gaston, NC

See My HubSpot Connect Profile

Baylor Mamrak

Director of HubSpot Strategy

Shortly after graduating from the University of South Florida, I joined Bluleadz as a Jr. Inbound Marketing Consultant. Fast-forward 8+ years and 100's of hours of learning later and I'm now the VP of Sales and still obsessed with helping our clients grow their businesses. I spend my free time enjoying too much coffee while getting better than I was the day before.

Favorites:

  • Food: Pizza
  • Hobby: Running
  • Artist: DMB
  • TV Show: Game of Thrones
  • Place: On the trail

See My HubSpot Connect Profile

Will Polliard

VP of Sales

HubSpot Customers' Most Reviewed Elite Solutions Partner

Since 2009, the Bluleadz team has helped thousands of clients set up HubSpot and unlock the full potential of their HubSpot portal.

500+ HubSpot
Certifications
14+ Year HubSpot Solutions Partner
HubSpot Onboarding Accreditation
HubSpot Customer Training Accreditation
600+ 5 Star Reviews in the Solutions Directory
simple-wave-background--lblue
team-photo-2023

Where It All Started

In 2009, Bluleadz CEO Eric Baum noticed a shift in the ways companies could market to their customers. After digging deeper into what this evolution consisted of, he discovered the power of inbound marketing thanks to HubSpot TV. 

Cut to over 14 years later: Bluleadz stands tall in the HubSpot Solutions Partner space as an early adopter of the inbound methodology. As an elite HubSpot agency, Bluleadz continues to educate and guide companies on how to set up their HubSpot hubs and implement inbound in everything they do. 

Since its founding, Bluleadz has grown in size while delivering the results clients deserve, influencing hundreds of millions of dollars in revenue and generating millions of leads. 

The History of Bluleadz

Let’s walk down memory lane to see how Bluleadz grew out of its roots from PPC and SEO to becoming the world’s leading HubSpot Onboarding & Implementation Agency.

2009

The small but mighty team of four BZ employees learns and adopts inbound marketing while watching HubSpot TV. 🎓 Awesomeness ensues.

2009

2010

Bluleadz officially joins as a HubSpot Solutions Partner, registering their first client with HubSpot – the first of many delighted clients.😀

2010

2014

The hyper-growth phase kicks into full swing, doubling the size of the BZ team to 12, leading to bigger office spaces. 🚀 The highlight of the five year mark – welcoming Brian Halligan, CEO of HubSpot, as the guest speaker at the Tampa HUG workshop.

2014

2015

More hyper-growth: The team size, number of clients, and revenue doubles, and Bluleadz becomes more recognizable in the world of marketing. The team wins two American Marketing Association awards in the Tampa Bay chapter.🏆

2015

2016

A big year in the HubSpot world: Bluleadz earns the highest milestone for certified agencies, reaching diamond HubSpot agency status. 💎 They also win a HubSpot Impact Award for best client blog series.

2016

2018

Continued rapid growth moves the headquarters to a brand new office overlooking the water in Tampa Bay. The new digs inspired a new look, leading to a successful rebranding and launching of a new website. 🍾

2018

2020

A growing team opens the doors for an expansion of services, including the launch of their HubSpot onboarding and implementation program. 📈 Both the Bluleadz marketing team and client services team win five big awards, including a Telly Award and Communicator Awards.

2020

2022

One of our greatest achievements since HubSpot added a new milestone for certified agencies - Bluleadz joins the .66% of HubSpot Solutions Partners and achieves Elite status!

2022

2023 (& Beyond)

As a proud member of the HubSpot Customer Training Accreditation program and with 500+ 5 star reviews, Bluleadz officially becomes the leading HubSpot Onboarding & Implementation Agency 🔥

2023

Our HubSpot Expertise

We've helped onboard thousands of companies to maximize the potential of their HubSpot tools in all kinds of industries, including SaaS, business services, technology, and manufacturing. 

Choose a level of HubSpot services that fits your unique needs, including training, consulting, managed services, or growth services, which consists of ongoing marketing and sales strategy development and implementation. 

 

team-image-2-1
lblue-wave--stacked-thin

Our Core Values

Do the right thing.
Everything we do must be awesome.
Treat everyone with respect, honesty, and consideration.
Be passionate and have a can-do attitude.
Take ownership, be self-motivated, and reliable.

Looking to Partner With Us?

Our team is here to help you. Fill out the form below to get a better understanding of the impact of teaming up with Bluleadz!
Our team is an extension of your team… ready to get started?