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Transforming the Way Companies Market, Sell, & Service Their Customers

Meet the Crew

These are the people that make the magic happen.

After earning a Journalism degree from the University of Florida, I joined the Bluleadz team as a Brand and Marketing Specialist. I am thrilled to be a part of building the Bluleadz brand through social media, office design and branded swag.

Favorites:

  • Food: Tacos
  • Hobby: Beachin'
  • Artist: MAGIC GIANT
  • TV Show: New Girl
  • Place: Lake Gaston, NC

Baylor Cherry

Marketing & Brand Specialist

As a Content Marketing Specialist, I’m part of the awesome team building the Bluleadz following. I earned my English degree at University of South Florida, and I’ve been working in content marketing since 2015. I joined Bluleadz in 2018. Outside the office, I enjoy watching baseball, reading, and outdoor recreation.

Favorites:

  • Food: Pizza
  • Hobby: Hammocking
  • Artist: Kevin Devine
  • TV Show: Arrested Development
  • Place: Colorado

Jeff Previte

Content Manager

A true inbound marketing believer. Since entering the workforce I have worked with dozens of clients at 2 HubSpot Diamond Agencies. Beginning as an account manager, to a Sr. Account Manager and now Director of Client Services my goal is to help clients grow their businesses through Inbound Marketing and train the Bluleadz team to effectively do the same.

Favorites:

  • Food: Mac n' Cheese
  • Hobby: Traveling
  • Artist: Jake Owen
  • TV Show: Entourage
  • Place: Nashville

Brittany Balog

Director of Client Services

Shortly after graduating from the University of South Florida I joined Bluleadz as a Jr. Inbound Marketing Consultant. Fast-forward 3+ years and 100's of hours of learning later and now I'm a Sr. Inbound Strategist obsessed with helping our clients grow their businesses. I spend my free time enjoying too much coffee while getting better than I was the day before.

Favorites:

  • Food: Pizza
  • Hobby: Running
  • Artist: DMB
  • TV Show: Game of Thrones
  • Place: On the trail

Will Polliard

Director of Sales

I’ve been designing and developing here at Bluleadz since 2016 but I’ve been a computer geek fueling my creative juices since the early 2000’s. I love every pixel part of design and constantly pushing myself in new ways to design and improve my craft. I also have a serious addiction to Netflix, all Marvel movies, and everything John Mayer.

Favorites:

  • Food: Pizza and Pasta
  • Hobby: Netflix n' Eating
  • Artist: John Mayer
  • TV Show: Friends
  • Place: Colorado

Jackie Baez

Web Designer

With 20 years of advertising experience, I've written for many brands across all forms of media. Now, crafting engaging content as an inbound marketer is what gets me up in the morning—and keeps me up late. A WMU graduate, I moved to Florida for year-round boating. When not on the water, I’m probably on a plane (24 countries and counting).

Favorites:

  • Food: Saganaki
  • Hobby: Boating & Traveling
  • Artist: Fleetwood Mac
  • TV Show: The Sopranos
  • Place: Paris

Brad Hadfield

Copywriter

My background is primarily in academics, with several years in teaching and editing for a peer-reviewed journal. As a copywriter, I'm focused on creating exciting content that tells engaging stories about a wide range of industries. In my free time, you can find me working on my latest novel or trying to get a new band off the ground.

Favorites:

  • Food: BBQ Potato Chips
  • Hobby: Playing Guitar
  • Artist: Paradise Lost
  • TV Show: Game of Thrones
  • Place: Helsinki, Finland

Ben Sperduto

Copywriter

I hold a BFA from the University of Tampa and have been working in advertising and media since the early 2000's. Over the years I have gained experience in graphic design, paid search, cable tv and project management. I enjoy helping clients reach their business goals and coming up with new ideas.

Favorites:

  • Food: Salmon Sashimi
  • Hobby: Boating
  • Artist: Kacey Musgraves
  • TV Show: Friends
  • Place: Las Vegas

Jennifer Franklin

Strategist

My passion for graphic design began in high school yearbook class over a decade ago. I have experience designing for inbound, traditional, and nonprofit marketing. I earned my Bachelor's Degree in Mass Communication from Southeastern University. In my spare time I enjoy spending time with friends & family, traveling, & being outdoors.

Favorites:

  • Food: Crab Legs
  • Hobby: Traveling
  • Artist: Bon Iver
  • TV Show: Sons of Anarchy
  • Place: Yosemite

Brittany McMillen

Graphic Designer

I am a content creator with a passion for bringing brands to life through video. As a graduate of the University of Florida College of Journalism and Communications with a degree in Telecommunication-Production, I have nearly a decade of professional video production experience. Go Gators!

Favorites:

  • Food: Publix Sub (Italian)
  • Hobby: Event Planning
  • Artist: Huey Lewis
  • TV Show: Friends
  • Place: Ben Hill Griffin Stadium

Brooks Allen

Video Production Specialist

Content creator extraodinaire for Bluleadz. I have been with the company since 2013 and have worked with clients in numerous industries to create valuable and informative content that attracts leads organically. On my days off, I like indulging in my tabletop gaming and model-building hobbies.

Favorites:

  • Food: Lasagna
  • Hobby: Model Kits
  • Artist: Billy Joel
  • TV Show: Babylon 5
  • Place: Bed

Doug Phillips

Copywriter

I’ve been with Bluleadz for going on three years and have been working in the industry for five years. My role is to design and implement awesome interactive experiences. I’m also a dad, gamer, yoyoer, fixed-gear cyclist and all around nerd. I graduated from The Art Institute of Tampa in the summer of 2012 with my BFA in graphic design.

Favorites:

  • Food: Pierogi
  • Hobby: Cycling
  • Artist: Alkaline Trio
  • TV Show: Home Improvement
  • Place: Not Florida

Steven Kielbasa

Web Designer

I joined Bluleadz in 2014, shortly after graduating from the University of Tampa. I love helping my clients grow their business with inbound marketing by working with them to create awesome and unique content. Born and raised in Naples, FL, I enjoy watching Friends re-runs, relaxing at the beach/pool, and spending time with my friends and family.

Favorites:

  • Food: Garlic Bread
  • Hobby: Crafting
  • Artist: Luke Bryan
  • TV Show: Friends
  • Place: St. Lucia

Jackie Wiley

Account Manager

As the token ‘young one’ of the office, I haven’t let this slow down my journey to a Senior Strategist. With the basis of my career at Bluleadz, my dedication has always been capitalizing on a strong online presence. I truly enjoy building client relationships, developing new ideas and putting a plan in place to provide value and grow businesses.

Favorites:

  • Food: Nachos
  • Hobby: Beachin'
  • Artist: Maren Morris
  • TV Show: New Girl
  • Place: California

Cassandra Leonard

Strategist

I've been in the Digital Marketing Industry since 2012, but with Bluleadz since 2016. I work closely with our marketing and sales team from brainstorming marketing strategies to making everything look pixel-perfect. I’m a curious person at heart and jump to every opportunity to learn something new or take on a challenge.

Favorites:

  • Food: Jamaican Jerk Chicken
  • Hobby: Tennis
  • Artist: Chris Brown
  • TV Show: 24
  • Place: NYC

Karey Mitchell

Web Designer

I joined Bluleadz in 2018 as an Inbound Marketing Consultant. My background is diverse in account management, business development and marketing. I love being able to help clients discover what marketing can do for their business. A native from New Hampshire, I now reside in the Tampa Bay area after graduating from the University of South Florida in 2013.

Favorites:

  • Food: Bacon
  • Hobby: Sports
  • Artist: Chris Stapleton
  • TV Show: The Office
  • Place: Baxter Lake

Kristin Jordan

Account Manager

Born and raised in Tampa, I graduated from The University of Tampa with a Marketing & Economics degree. After beginning my career in content creation and copywriting, I joined the Bluleadz team in 2019. When I’m not writing up a storm, you can find me at a concert, by the pool, or trying out a new recipe.

Favorites:

  • Food: Tacos
  • Hobby: Concerts
  • Artist: Travis Scott
  • TV Show: Narcos
  • Place: Miami

Katherine Wolf

Marketing Specialist

As a PPC Specialist, I’m part of the amazing team building the Bluleadz following. I graduated from USF in 2016 with my Advertising degree, and I’ve been working in the PPC space ever since. Outside of the office, I enjoy many things including baseball (Go Braves), video games, cars, and the beach.

Favorites:

  • Food: Chicken Alfredo
  • Hobby: Cars
  • Artist: Linkin Park
  • TV Show: Rick And Morty
  • Place: Nags Head, NC

Corey Lapp

PPC Specialist

I live and breathe Inbound Marketing. I drank the Kool-aid many years ago and never looked back. I have a passion for helping companies grow their businesses online. I love sales and marketing and getting out on the golf course whenever I can. I'm a huge family man that loves building tree houses, baseball and going to recitals.

Favorites:

  • Food: Appolo's White Pizza
  • Hobby: Golf
  • Artist: Jimmy Buffet
  • TV Show: Billions
  • Place: Caribbean

Eric Baum

CEO

I join Bluleadz with just over a year of marketing experience, graduating from Northern Arizona University in 2018. My previous roles and background have led me to be passionate about all types of marketing, but I am very eager to learn more. I look forward to expanding my knowledge and skillset as a Jr. Account Manager. In my free time, I like to snowboard, play soccer or go to concerts.

Favorites:

  • Food: Ramen
  • Hobby: Attending Concerts
  • Artist: Odesza
  • TV Show: The Office
  • Place: Amsterdam

Sara Sprenger

Marketing Specialist

While I may be new to this team, I’m not new to the ever-changing world of marketing! As a marketer, I have more than 8 years of experience in managing digital marketing campaigns. I have a B.A. from the University of Tampa. When not at work, I stretch my knowledge of useless trivia as part of a competitive team. I also enjoy watching sports & managing my fantasy football team.

Favorites:

  • Food: Chicken Nuggets and Pizza
  • Hobby: Socializing
  • Artist: Def Leppard
  • TV Show: Big Little Lies
  • Place: The Mountains

Anita Hawkins

Marketing Specialist

Born & raised in Boston, I moved down to the Sunshine State to attend UF where I graduated with a degree in advertising. I’m excited to use my skills to successfully sell our services by sparking engagement with qualified leads. In my spare time, you’ll find me relaxing at the beach, binge-watching Netflix, or snuggling with my pug.

Favorites:

  • Food: Chips & Guac
  • Hobby: Traveling
  • Artist: The Lumineers
  • TV Show: The Office
  • Place: Duxbury, MA

Anne Marie McCluskey

Business Development Rep

Born and raised in New York, I hold a degree in Psychology from SUNY Old Westbury. I love content’s capacity to educate, inspire, and unite the human in all of us. When I’m not working, you can find me at ballet class, painting, or playing board & video games. 

Favorites:

  • Food: Chicken Parmesan
  • Hobby: Reading
  • Artist: Marina
  • TV Show: Crazy Ex-Girlfriend
  • Place: Long Island

Patti Myers

Marketing Specialist

Born and bred in Boston, I left the cold behind and migrated to Florida where I graduated from Stetson University with a degree in history and journalism. I'm passionate about the ability of words being able to reach and influence people from a variety of backgrounds. If I'm not at the beach, I'm probably on a spontaneous adventure with friends and always with a coffee in hand.

Favorites:

  • Food: Sushi
  • Hobby: Drinking Coffee
  • Artist: Louis the Child
  • TV Show: Succession
  • Place: Boston (in Summer)

Shaylen Vitale

Copywriter

As the Director of Marketing, I'm responsible for attracting and engaging our target market and supplying our sales department with a qualified pipeline that will fuel the growth of our agency. Marketing minded with a bunch of crazy ideas... that sometimes work.

Favorites:

  • Food: Pizza
  • Hobby: Racquetball
  • Artist: Billy Joel
  • TV Show: Seinfeld
  • Place: NYC

Rob Steffens

Director of Marketing

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Where It All Started

In 2009, Bluleadz CEO Eric Baum noticed a shift in the ways companies could market to their customers. After digging deeper into what this evolution consisted of, he discovered the power of inbound marketing thanks to HubSpot TV. 

Cut to over 10 years later: Bluleadz stands tall in the HubSpot Solutions Partner space as an early adopter of the inbound methodology. As a Diamond Certified Agency, Bluleadz continues to educate and guide companies on how to implement inbound in everything they do. 

Since its founding, Bluleadz has grown in size while delivering the results clients deserve, influencing hundreds of millions of dollars in revenue and generating millions of leads. Their Tampa headquarters is home of the Tampa HubSpot User Group (HUG), as well as the go-to venue for epic ping pong tournaments.

The History of Bluleadz

Let’s walk down memory lane to see how Bluleadz grew out of its roots from PPC and SEO to becoming the world’s first inbound agency.

2009

The small but mighty team of four BZ employees learns and adopts inbound marketing while watching HubSpot TV. 🎓 Awesomeness ensues.

2009

2010

Bluleadz officially joins as a HubSpot Solutions Partner, registering their first client with HubSpot – the first of many delighted clients.😀

2010

2014

The hyper-growth phase kicks into full swing, doubling the size of the BZ team to 12, leading to bigger office spaces. 🚀 The highlight of the five year mark – welcoming Brian Halligan, CEO of HubSpot, as the guest speaker at the Tampa HUG workshop.

2014

2015

More hyper-growth: The team size, number of clients, and revenue doubles, and Bluleadz becomes more recognizable in the world of marketing. The team wins two American Marketing Association awards in the Tampa Bay chapter.🏆

2015

2016

A big year in the HubSpot world: Bluleadz earns the highest milestone for certified agencies, reaching Diamond Partner Agency status. 💎 They also win a HubSpot Impact Award for best client blog series.

2016

2018

Continued rapid growth moves the headquarters to a brand new office overlooking the water in Tampa Bay. The new digs inspired a new look, leading to a successful rebranding and launching of a new website. 🍾

2018

2020 (& Beyond)

A growing team opens the doors for an expansion of services, including the launch of their HubSpot onboarding and implementation program. 📈 Both the Bluleadz marketing team and client services team win five big awards, including a Telly Award and Communicator Awards.

2020
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Our Core Values

Partners & Certifications

HubSpot Diamond
AdWords
Google
PandaDoc
Westshore Alliance
Databox Certified
Wistia Silver

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