Our Mission

Helping Our Clients Grow Their Business


With roots in SEO, PPC and website design/development spanning over a decade, in 2009 Bluleadz CEO and Olympic Ping Pong recruit, Eric Baum, read the HubSpot tarot cards immediately realizing that inbound was the future. Engaging with visitors, leads and customers online to create value and trust with your brand would someday be the new norm. Pushing all of our chips on Orange, we shifted our entire culture and have proudly grown with inbound ever since.

We are dinosaurs in the industry, but far more Jurassic Park on a Friday night red carpet premiere, less Smithsonian Museum Exhibit on a rainy Sunday. We love growing our clients’ businesses with inbound & HubSpot more than coffee…have you ever had really good coffee? Exactly. Hence, our commitment.

Sarcasm aside — we are a humble, motivated, collaborative, transparency-first digital marketing agency who are like family. We thrive on truly understanding what is actually important to our clients, what will truly help helping them meet their growth goals. Then, applying our years of expertise, we aim for nothing less than exceeding their expectations.

We live by 5 core values

Everything we do must be awesome

Do the right thing

Take Ownership / Self Motivated / Reliable

Be passionate & have a positive "can do" attitude

Treat everyone with respect, honesty & consideration


The Story Behind the B and the Z

The year it all started! After watching a lot of HubSpot TV, our group of 4 Inbound Marketers jumped in with both feet and started drinking the HubSpot Kool-Aid.
After officially becoming a HubSpot Partner, we secured our first client and got them registered with HubSpot. From there, we began to grow Bluleadz by utilizing the same Inbound Marketing techniques we provide to all of our clients today.
Building on the success of our first few years, we shifted into hyper-growth mode and doubled the size of our team from 6 to 12. This lead to us outgrowing our space not once, but twice, forcing us to move into larger offices. But the biggest highlight of the year was welcoming Brian Halligan (CEO of HubSpot) as the guest speaker at our annual Tampa HUG workshop.
In a whirlwind of a year, we doubled the size of our agency in terms of revenue, team size, and clients. We also won 2 American Marketing Association awards in Tampa Bay.
Just a few short years after our first sip of the Kool-Aid, we achieved the highest HubSpot Partner Milestone by becoming a Diamond Partner Agency. We also won a HubSpot Impact award for the best client blog series.
After another period of rapid growth, we once again outgrew our office and moved into a spacious waterfront property overlooking Tampa Bay. To celebrate the occasion, we successfully rebranded the company and launched our new website.


Meet the Crew

These are the people who make the magic happen


Brad Hadfield


With 20 years of advertising experience, I've written for many brands across all forms of media. Now, crafting engaging content as an inbound marketer is what gets me up in the morning—and keeps me up late. A WMU graduate, I moved to Florida for year-round boating. When not on the water, I’m probably on a plane (24 countries and counting).

Check Out Brad Hadfield's Articles

Partners & Certifications

HubSpot Diamond
Westshore Alliance
Databox Certified
Wistia Silver

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