View The Inbound Glossary

Resource Topic

The Net Promoter Score (NPS) Action Plan

  • Better understand what NPS means to you and your business.
  • Calculate your NPS based off of the surveys you conduct.
  • Find the right type of NPS survey that will help your business the most.
  • Take action on the customer feedback you gather from NPS surveys.

Download the Tip Sheet

Essential Guide to Leadership Skills (And How To Improve on Them Daily)

  • Learn the top traits every leader should possess.
  • Understand how each trait plays a valuable role in helping you become the best leader you can be at any company.
  • Get actionable next steps toward developing these skills.

Download the Tip Sheet

The Checklist for Building Your Website Using a CMS

  • Learn How to Go From Selecting Your CMS to Launching Your Site
  • How to Find the Right Domain Name Registrar
  • What Web Hosting Types Best Fit Your Needs

Download the Checklist

How to Choose a Messaging App for Marketing

Instant messaging apps are truly on the rise. It's been predicted that in 2019 more than 25% of the world population will be using them for communication. Given its current trajection, it’s easy to see that these apps are here to stay.

Download the Infographic

How To Pitch Inbound Marketing To Your CEO / Management Team

  • How To Show Inbound Marketing Value To Your CEO & Management Team
  • What Inbound Marketing Has To Offer Your Sales Team
  • How To Approach Different Key Players In Your Organization And What Concerns They May Have

Download the Ebook

How to Build An Internal Inbound Marketing Team

  • Pinpoint Which Positions You NEED To Have
  • Understand What Each Position Brings To The Table
  • What Qualities To Look For When Hiring For These Roles

Download the Ebook

How to Choose The Right Inbound Agency

  • How To Pinpoint Which Direction Your Company Needs To Go
  • Questions To Ask Yourself When Selecting An Inbound Agency
  • Best Ways To Get Started With An Agency

Download the Ebook

How To Create An Effective Influencer Marketing Campaign

  • Understand The Benefits Of Influencer Marketing
  • How To Select The Right Influencers
  • How To Boost Your Brands Awareness Through Influencer Marketing

Download the Ebook

How To Create An Effective Inbound Marketing Campaign

  • How To Identify Your Target Market
  • Tips To Create A Compelling Content Offer
  • How To Set Up Workflows

Download the Ebook

30 Mobile Marketing Statistics You Need to Know

Here are 30 mobile marketing statistics that should make every business owner and marketing professional stand up and take notice!

Download the Infographic

SMART Goals Template

  • Summarize Your Ultimate Marketing Goals
  • Determine Your Ultimate Marketing Needs
  • Set A Deadline For Meeting Your Goals

Download the Template

Inbound Marketing Bootcamp

  • 5 Day Video Training Program To Help Take Your Marketing Efforts To The Next Level

Download the Training

The Marketer's Guide to Tracking Analytics

  • Learn Which Metrics You Need To Track & How Often For Success
  • How To Use A Combination Of HubSpot & Google Analytics
  • Tips From Marketing Experts

Download the Ebook

30 Great Lead Gen Tips, Tricks & Ideas

  • Best Lead Generating Examples From Bluleadz
  • Awesome Lading Page Tips
  • How To Create Irresistible Offers

Download the Ebook

10 Useless Things To Cut From Your Marketing

  • What Marketers Can Eliminate To Maximize Results
  • Streamline Your Marketing Efforts To Get Better & Faster
  • How To Stop Over-Reporting

Download the Ebook

Inbound Marketing Plan

  • Define Your Target Market & Customer Persona
  • Select Core Keywords For SEO
  • Analyze What Your Competition Is Doing

Download the Ebook

6 Smart Ways To Spend Your Leftover Marketing Budget

  • Create Incredible Value With No Budget Whatsoever
  • Establish A New & Improved Sales Funnel
  • Creative Ways To Make Sure You Invest Efficiently

Download the Ebook

Inbound Sales Playbook

  • Learn the inbound sales methodology
  • Gain insights on the four key phases of an inbound strategy: Identify, Connect, Explore, and Advise
  • Utilize our interactive worksheets to take your strategy from start to finish

Download the Ebook

60 Marketing & Sales Acronyms Everyone Needs to Know

Here are 60 (30 marketing and 30 sales) of the most important marketing and sales acronyms to know and understand!

Download the Infographic

Inbound Sales Process: A Complete Roadmap

  • Where To Start The Inbound Sales Process
  • What To Do When An SQL Comes Through Your Site
  • What Steps To Take After Your Initial Calls

Download the Infographic

How To Serve Up Better Leads To Your Sales Team

  • How To Serve Up Better Qualified Leads To Your Sales Team

Download the Infographic

101 Reasons Why You Should Embrace Live Chat

Live chat is a web service that enables businesses to communicate in real time with people visiting their website. This fast support is provided through the medium of instant messaging and creates a form of customer service, which can have a crucial contribution to the success of any online business.

Download the Infographic

3 Easy Ways to Align Sales and Marketing

  • 3 Ways To Align Your Sales & Maketing Teams

B2B Web Design Checklist

  • Learn How Your Website Can Pass The Blink Test
  • How To Reinforce Your Site Content
  • What Makes or Breaks a Homepage

Download the Checklist

Introduction to Growth Driven Design

  • Does Traditional Web Design Leave Your Website Open To Risks
  • How To Generate The Most Money From Your Website
  • How GDD Can Save You Time, Money, & Resources

Download the Ebook

50 Shades Of Marketing

  • How Colors Can Change Customer's Perspectives
  • Different Shades Of Colors To Promote Different Ideas
  • How To Use Color To Help Your Business Grow

Download the Ebook

Blog Idea Generation Toolkit

  • Get the best tools in the biz for all things idea generation.
  • Learn how to use each tool to create thousands of new ideas for your blog.
  • Easily access links so you can access each tool from one location.

Download the Tip Sheet

Ultimate Content Ideation Workbook

  • Fast track your content brainstorming sessions
  • Gather the right information to help your writing process run smoother
  • Utilize our organized editorial calendar to keep track of your content development

Download the Template

The Ultimate Blogging Checklist

  • How To Identify Blog Topics
  • Blog Formatting Best Practice Tips
  • How To Analyze Your Blog Once It's Published

Download the Checklist

An Introduction To Business Blogging

  • Learn Business Blogging Best Practices
  • How To Choose Topics To Blog About
  • How To Optimize Your Blog Posts

Download the Ebook

Keyword Research Tipsheet

  • Key Steps To Identify The Right Keywords
  • How To Compile A Comprehensive Keyword List
  • What To Analyze To Determine The Right Target Keywords

Download the Tip Sheet

How To Rank Higher In Local Search Results

  • How To Optimize Contact Pages For SEO
  • Ways To Leverage Social Media & Review Aggregators
  • Best Practices For Creating Location-Specific Content

Download the Tip Sheet

5 Ways to Improve Your Business's Local SEO

  • Improve Your Business's Local SEO

Get Found Online

  • Optimize Your Website For Search Engines
  • How You Should Use Social Media To Drive More Traffic
  • Create A Business Blog To Attract New Website Visitors

Download the Ebook

Overcoming The 5 Biggest Email Marketing Challenges

  • Email Marketing Solutions for Every Industry
  • How to Create Compelling, Concise Email Content
  • How to Increase Email Open Rates

Download the Ebook

An Introduction To Email Marketing

  • How To Solve Email Marketing Challenges
  • Various Marketing Emails For Your Business
  • How To Measure Your Emails Performance

Download the Ebook

7 Awesome Hacks for Creating an Amazing Email Campaign

  • Hacks To Create An Amazing Email Campaign

The Marketer's Guide to Using Instagram

  • How to Build Your Companies Following
  • Learn How to Identify the Best Hashtags
  • Use the Stories Feature to Your Companies Advantage

Download the Ebook

LinkedIn 101 Tip Sheet

  • Learn the LinkedIn Branding Basics
  • Understand Your Paid Media Options on LinkedIn
  • How to Increase Your Brands Visibility on LinkedIn

Download the Tip Sheet

25 Eye Opening YouTube Statistics

Over a billion users watch almost 5 billion videos every day on YouTube. As a promotional tool, it's a must use channel if you produce any type of video, whether it's “explainer videos” for your products or a recruiting video for your business.

Download the Infographic

YouTube Style Guide For Business

  • Get More Results From Your Company YouTube Channel
  • How to Fine Tune Your Company YouTube Channel
  • Branding Guidelines for Your Company Channel

Download the Ebook

How to Use Social Media to Find New Leads

  • Understand The Fundamental Social Prospecting Concepts
  • Easy To Follow Instructions To Put Fundementals Into Practice
  • Pro Tips To Help Guide You Towards Success

Download the Ebook

Social Media Paid Advertising

  • What Does Social Media Paid Advertising Look Like
  • Which Platfom To Advertise On
  • How You Can Create Your First Ad

Download the Ebook

How To use Facebook For Business

  • How To Attract New Fans To Your Page
  • Get The Scoop On Facebook Advertising
  • How To Use Facebook To Boost Your SEO

Download the Ebook

5 Things You Need to do for Your Business on LinkedIn IMMEDIATELY

  • 5 Tips For Your Business's LinkedIn

5 Ways Your Business is Using Social Media Wrong

  • 5 Ways To Improve Your Business's Social Media Presence

Video Planning Template

  • Answer all the important questions of content planning, noting your buyer personas, intended platforms, and messaging.
  • Outline your pre-production ideas, including who's involved, the budget, and tools needed.
  • Organize the production process through a shot sheet and shooting schedule.
  • Streamline the editing process by highlighting the key elements to take note of when putting the final video together (e.g., sound and color quality)

Download the Template

5 Ways To Use Video In The Marketing And Sales Funnel

  • How To Make Intro Videos For Prospects
  • Step By Step Instructions For Creating Custom Video GIFs
  • How To Shoot And Edit Videos For Marketing Campaigns

Download the Ebook

The Power of Video in Marketing Automation

  • How To Generate Powerful Customer Insights
  • How To Create Compelling Video Campaigns
  • Ideas On How To Integrate Video In Your Marketing Strategy

Download the Ebook

Find And Convert Leads With Video Marketing

  • Setting Achievable Video Marketing Goals
  • Using Video As A Lead Conversion Tool
  • Video Marketing Automation

Download the Slideshare

How To: Create a Video Voicemail

  • Video Tutorial: Creating A Video Voicemail

7 Video Tips Your Business Needs to Know RIGHT NOW

  • 7 Video Tips To Start Implementing

How To: Upload a Wistia Video to Your Website

  • How To Add A Wistia Video To Your Website

5 Videos Your Boring Business Needs RIGHT NOW

  • Different Videos You Can Make To Showcase Your Business

How to Start Getting Leads on HubSpot in 30 Days

  • Start Ramping Up Your Lead Generation Efforts on HubSpot
  • Learn How to Make the Most of Your Existing Traffic Sources
  • Tips to Create Clearly Defined Buyer Personas

Download the Ebook

HubSpot Diamond Partners Analysis

  • An Overview of HubSpot's Leading Diamond Partners
  • Detailed Information From Price Range - Service Offerings
  • Agency Info & Next Steps for Quick Contact

Download the Ebook

How To Create A Campaign In HubSpot

  • How To Create A Marketing Campaign In HubSpot
  • Where To Host Your Website Files
  • Ways To Build A Call To Action

Download the Training

HubSpot CRM & Salesforce: Which is the best solution for your business?

  • Answers To The Top CRM Questions
  • Benefits & Drawbacks Of Both HubSpot CRM & Salesforce
  • CRMs That Promote SMarketing

Download the Ebook

How To: Migrate A WordPress Blog To HubSpot

  • Video Tutorial: How To Migrate A WordPress Blog To HubSpot

How To: Sync Social Media Accounts in HubSpot

  • Video Tutorial: How To Sync Up Your Social Accounts In HubSpot

How To: Create Smart Form Fields in HubSpot

  • Video Tutorial: Creating Smart Form Fields In HubSpot

How To: Create a 301 Redirect In HubSpot

  • Video Tutorial: How To Create A 301 Redirect In HubSpot

How To: Set a Background Image Using a Custom Module in HubSpot

  • Video Tutorial: How To Set A Background Image Using A Custom Module In HubSpot

How To: Use HubSpot to See Where Your Leads are Coming From

  • How To Use HubSpot To See Where Your Leads Are Coming From

How To: Create a Modal Popup Window in HubSpot

  • Creating A Modal Popup Window In HubSpot

How To: Add a Google Custom Search to Your HubSpot Website

  • Video Tutorial: How To Add A Google Custom Search To Your HubSpot Site

How To: Place Google Analytics On A HubSpot Website

  • Video Tutorial: How To Place Google Analytics On A HubSpot Website

The Flywheel Assessment

Our team of inbound experts will help you:

  • Identify core metrics for each flywheel stage
  • Explore alignment opportunities for your teams
  • Develop processes and stategies that maximize force to move customers through your flywheel

Download the Training

Bluleadz Inbound Marketing Consultants

  • What Our Inbound Marketing Consultants Do

Download the Infographic

How Bluleadz Becomes Content Experts In Your Industry

  • How Bluleadz Handles The Content Creation Process

Download the Infographic

Bluleadz Designers/Developers

  • What Our Designers/Developers Do

Download the Infographic

Bluleadz Video Specialist

  • What Our Video Specialists Do

Download the Infographic

#askinbound: "Where does SEM fit in with inbound marketing?"

  • How Does SEM Fit In With Inbound Marketing

#askinbound 09: "How do I unite marketing and sales?"

  • How To Get Marketing & Sales On The Same Page

#askinbound 08: "Does an inbound agency need to be in the same city as me?"

  • Does The Location Of An Inbound Marketing Agency Matter

#askinbound 07: "Which CMS should I use?"

  • Which Content Management System Should You Use

#askinbound 06: "Why Is My Traffic Down?"

  • Diagosing A Decrease In Website Traffic

#askinbound 05: "Where Do I Start in Inbound Marketing?"

  • A Good Place To Start Implementing Inbound Marketing

#askinbound 04: "How do you Set Up Your Annual Goals?"

  • How To Set Up Annual Goals

#askinbound 03: "What's the Best SEO Advice You've Ever Heard?"

  • SEO Tips That Will Improve Your Business

#askinbound 02: "Should You Hire An Inbound Marketer or Outsource It?"

  • Inbound Marketing: In-House Or Outsourced

#askinbound 01: "Is Inbound Marketing Right for Every Business?"

  • What's A Good Fit For Inbound Marketing
  • Inbound Marketing Success Story
  • Inbound Marketing Best Principals