Inbound Pricing

Your Points + Our Expertise = Your Success

Bluleadz operates under the Agile Marketing methodology. We attribute value-based points for every deliverable under our inbound marketing services to ensure you are receiving the most value from our engagement and not just hourly deliverables. Wherever the greatest chance for results lies, that’s where we drive your strategy and allocate points.

$6,000 (60 Points) /mo

Inbound Core

Our Base Marketing Package

Our core inbound marketing services are built around generating the greatest marketing ROI for your business—the best bang for your buck with content creation, lead generation campaigns, website design and social media. Inbound marketing isn’t the art of selling, it’s the art of helping. By helping identify your buyers’ challenges and providing clear courses of action, your offerings turn into valued solutions.

 

Inbound Marketing Setup

Having an inbound marketing setup is essential to long-term success. This module involves an audit of your website’s search engine optimization (SEO), social media, and other analytics and key performance indicators (KPI) to gather a baseline. We also research your ideal customers and create personas so all future content efforts directly address their wants and pain points. Building a proper foundation sets the stage for your inbound marketing success.

Foundation

  • SMART goals
  • Persona development
  • Keyword research
  • Initial Search Engine Optimization
  • Website design audit
  • Social media setup
  • Analytics setup

Content Mapping

  • SMART goals
  • Content audit
  • Create editorial calendar
  • Create social media calendar
  • Campaign outline

Create 1st Campaign

  • Create premium content offer (ebook, whitepaper, tip sheet, etc.)
  • Landing pages, calls-to-action, workflows, lead
  • Nurturing emails
  • Social media promo
  • Blog posts

Dedicated Inbound Marketing Team

Our team works together to make the magic happen. From the Strategist who formulates the plan of attack, to the Copywriter who executes premier content, you’ll have access to our expertise whenever you need it.

Includes:

  • Strategist
  • IMC (Inbound Marketing Consultant)
  • Copywriter
  • Designer

Website Enhancement

No website page goes unturned with our page performance evaluation, where load times, bounce rates, and more are optimized so they’re squeaky clean, running smoothly and converting on all cylinders.

Website Enhancement Includes:

  • Google Analytics and HubSpot review of site page performance, bounce rates, time on page, etc. - prioritize design needs accordingly
  • Sync design strategy with inbound marketing gameplan
  • Design edits (1-2 items per month) to increase conversions

Routine Strategy/Review Sessions

You’ll always be informed of everything we’re doing, when we’re doing it. This means weekly meetings with the appropriate agenda and recap notes so everything is addressed and we continue a solid game plan forward.

Strategy/Review Sessions Include:

  • 1 call/virtual meeting per week with IMC
  • Analysis of initial metrics and results on prior week’s campaign efforts
  • Monthly planning/strategy meeting for current and on-deck campaign efforts with Strategist

Buyer Persona Research & Development

Personas are the core of all our marketing efforts. We take time to interview you and any associated customers to flesh these personas out as true representations of your ideal buyers. That way, our content will resonate and compel your actual prospects to go down the marketing funnel.

Buyer Persona R&D Includes:

  • Full profile build for every defined persona
  • Establish segmentation triggers based on individual needs/pain points

Blogging

Many times, new visitors will find you through blogs. We blog twice a week to ensure SEO juice is constantly being added to your website through indexed pages and keywords.

Blogging Activites Include:

  • 8 Blog posts/month (could vary based on allocated points)
  • Editorial calendar creation and management

Social Media Management

HubSpot makes it easy to view all your social platforms at once and monitor engagement – we help you sync your accounts and monitor keywords and hashtags, too.

Social Media Management Includes:

  • Create, review and update all major social channels
  • Set up auto-publishing functionality in HubSpot
  • Create persona/keyword-specific social monitoring streams in HubSpot

HubSpot Management

HubSpot as a whole is overwhelming to take in – consequently, we help with training you and any other staff who will need to use it.

Included:

  • Full setup and utilization of HubSpot software/tools for maximum efficiency
  • HubSpot training for all relevant internal staff
  • CRM setup/integration

Content Offers

Content offers are a prominent lead generation tool that helps your users solve a problem. We base these off personas, industry research, and your own insights.

Content Offers Could Include:

  • 1 new premium offer per quarter
  • 1 new 1-page content offer (tip sheet, checklist, etc.) per quarter
  • TOFU (top-of-the-funnel), MOFU (middle-of-the-funnel) or BOFU (bottom-of-the-funnel)

Custom-Built Campaign:

  • Landing page
  • Thank You page
  • Social promo
  • Email promo
  • CTA(s)

Monthly ROI Assessment

Your return on investment (ROI) is our top priority. Our monthly strategy sessions allow us to collaborate with you and discuss any adjustments that need to be made in our approach to achieve and exceed goals.

Monthly ROI Assessments Include:

  • Set up Client Dashboard/Scorecard
  • Are we on track or exceeding initial campaign ROI targets
  • Review data and adapt if necessary

Keyword Audit & Ongoing Optimization

SEO is constantly evolving, so it’s not something you just “set and forget.” This includes analyzing your competitors to see where improvements can be made to outrank them over time.

KW Audit & Optimization Includes:

  • Full-site SEO audit to determine critical gaps
  • Competitor analysis and utilization of HubSpot
  • Keywords tool to detect attainable ranking opportunities and strategize long-tail/short-tail keywords

Email Marketing

Utilizing email ensures your message gets out to your contacts about new articles, press releases, and new content offers.

Email Marketing Includes:

  • 1 newsletter template
  • 2 email promos per month (Could vary based on allocated points)
  • Persona-specific to increase conversion opportunities

Workflows & Lead Nurturing

We evaluate workflows for the different lists and contacts you have in HubSpot, as well as how to target them for optimal conversion. Setting up lead nurturing campaigns will serve up the right content to your prospects at the right time, converting them into customers when they’re ready.

Workflows & Lead Nurturing Includes:

  • All necessary workflow/lead nurturing efforts per campaign
  • 3-6 targeted emails per workflow to nurture most prominent/valuable personas

Looking for accelerated growth?

Need More Visitors?

Advanced Content Services

Advanced Social Media Services

Video Services

Add Points

Need More Leads?

GDD Services

Paid Media Services

Tradeshow Services

Add Points

Need More Customers?

Sales Development Services

Advanced Video Services

Sales Enablement Services

Add Points

All Three? Or some other combination?

Create a Custom Package

  • Marketing Add-ons
  • Inbound Marketing Setup (Standalone)
  • Inbound Marketing Setup (Standalone)

     

    This one-time service setup gives you all the foundational tools you’ll need for inbound success. With this module, there’s no need to go another day without the proper equipment in your arsenal.

    This Module Includes

    Foundation

    • Persona development
    • Keyword research
    • Initial Search Engine Optimization
    • Website design audit
    • Social media setup
    • Analytics setup

    Create 1st Campaign

    • Create premium content offer (ebook, whitepaper, tip sheet, etc.)
      • Landing page
      • Thank You page
      • Social promo
      • Email promo
      • CTA(s)
      • 4 blog posts

    Content Mapping

    • Content audit
    • Create editorial calendar
    • Create social media calendar
    • Campaign outline

    HubSpot Setup

    • HubSpot Setup
    • Social media
    • Keywords
    • CRM setup/integration
  • Advanced Content
  • Advanced Content

     

    With content, more is more – provided it’s quality work. Our advanced content module gets you access to a Copywriter who goes knee-deep in your industry and world. Having additional blogs means more indexed pages, which gives your business that extra chance to rank and be seen by searchers. It’s like having a paper umbrella in your already-awesome tiki cup.

    These Additional Points Can Be Used For:

    • Additional premium content offers
    • Additional blog posts per week
    • Examples: ebook, whitepaper, tip sheet, SlideShare, etc.
    • Offers include custom-built campaign of:
      • Landing page
      • Thank You page
      • Social promo
      • Email promo
      • CTA(s)
  • Advanced Social Media
  • Advanced Social Media

     

    Businesses have taken social media by storm – and there’s no signs of a stoppage. That said, having a strategized approach is more important than ever; this includes timely interactions and conversations with your followers to both spread word of your business and build rapport. Adding these additional points means your social media channels get in-depth attention and individualized strategy and imagery, since each platform appeals to different audiences.

    These Additional Points Can Be Used To:

    • Track and engage with personas in all targeted social monitoring streams
    • Social lead nurturing strategy
    • Set up and manage relevant social accounts outside of primary channels
    • Primary: Facebook, LinkedIn, Twitter & Google+, Instagram, Pinterest, Snapchat, etc.
    • Create all necessary custom imagery to post on social channels, i.e.: Facebook Images, Twitter Images, Pinterest posts
  • Paid Media
  • Trade Shows
  • Trade Shows

     

    Trade shows require an extensive budget, attention to detail, and preparation before, during, and after the event, which is why this module is so granular. We utilize all of HubSpot’s tools to spread awareness about your trade show, including promo emails to schedule appointments for attendees, as well as any booth graphics needed. Case in point: We’ve got you covered, so don’t have to worry about missing any lead generation opportunity with this module.

    These Additional Points Can Be Used To:

    Pre-Show Activities

    • Create custom CTAs and Landing Pages for Tradeshow Booth (actionable goal)
    • Produce personalized emails to set up meetings to those attending the show
    • If far enough in advance, create promo emails to invite prospects to the show
    • Post on the event’s social media platforms with relevant content

    During Show Activities

    • Monitor & Engage in trade show activity on social media channels
    • Create custom Landing Page to complete a goal, i.e.: sign up for a trial, buy a product right there, fill out a contact form etc.
    • Monitor & Engage with industry leaders from the conference

    Post-Show Activites

    • Create follow up emails
      • Can use a sense of urgency with discounts/promotions to order
    • Creating follow up social media posts - thanking those who attended, etc.
    • Produce blog recaps
    • Follow up with any industry leaders to share content/establish a relationship
    • Determine ROI of the Event
  • Video/Media
  • Video/Media

     

    Video marketing has become a prominent lead generation tool that grabs your visitors’ attention and brings a personalized element to your business’s brand. With these additional points, we get you hooked up in Wistia and migrate/optimize all your existing videos in order to track valuable metrics and analytics from your viewers. On top of that, we edit any new footage to keep the lead generation momentum going.

    These Additional Points Can Be Used To:

    • Migrate/upload all existing videos onto Wistia
    • Make edits to existing videos for increased user engagement
    • Edit new client video footage (1-5 per month) for lead generation
  • Advanced Video/Media
  • Advanced Video/Media

     

    So you know the value of video marketing and want to take it one step further? Prospect videos are a great tool you could be using to help close more deals. Our prospect videos have been shown to close at a rate of 63%, so you can rest assured we know how to bring a humanized, yet professional element to your video marketing strategy to establish trust and lead you toward closing more deals!

    These Additional Points Can Be Used To:

    • One-time travel per 6 months to client location and film for a full workday to create 12-video blog series over a 6-month period
    • Create a monthly custom video newsletter
    • Cover custom video editing on large projects
    • Create custom Wistia reports
    • Produce a monthly video performance snapshot
  • Inbound Design
  • Website Design
  • Website Design

     

    There will always be a time in every website’s life where it needs a redesign or refresh; call it the nature of the digital beast. Not to worry, though – we’ve done over 100 website projects and are equipped to give your website the proper top-to-bottom treatment. Our 3 step process makes it easy to collaborate on your website design to ensure it goes exactly as planned.

    This Module Includes

    • Full-scale custom redesign on HubSpot’s COS platform
    • All design and development performed internally by Bluleadz design team
    • 8-12 week timeline for redesigned website launch
  • Growth Driven Design
  • Growth Driven Design

     

    Luke Summerfield, a Program Manager at HubSpot, developed Growth Driven Design (GDD), a web design methodology that’s changed how website designs are done. Rather than launch a website without knowing how it will perform, GDD makes incremental improvements to a launchpad website based on hard data, including user engagement, heat mapping, and other strategies. From there, the framework of “Plan, Build, Learn and Transfer” is continuously cycled to maintain peak performance.

    These Additional Points Can Be Used To:

    • Create a full website design audit
    • Assess current user/visitor activity
    • Implement heat mapping software to track user engagement
    • Optimize conversion paths based on heat mapping data
  • COS Migration
  • COS Migration

     

    What if you just got your site redesigned, but are looking to change hosting website platforms? We get that sometimes it’s important to follow the law of “If it ain’t broke, don’t fix it,” Which is why we have a migration module. Separate from the template pack redesign, our developers will migrate your current website to HubSpot’s COS. We keep your style sheet, branding, and colors, and test to ensure it’s responsive on both mobile and tablet. So worry not – this option’s available to those who don’t wish to change the design of your website.

    This Module Includes

    • Full website migration from current hosting platform to HubSpot’s COS
    • Testing mobile and tablet devices to verify complete responsiveness
    • Implementation of company branding/colors/style guides for new COS templates
  • COS Template Pack Redesign
  • COS Template Pack Redesign

     

    Fact: You can modernize your website without the costly redesign price tag. We realize not every business has the resources to afford a website redesign. Fortunately, you can have your website migrated and plugged into one of our modernized templates on HubSpot’s COS platform in a matter of 2-4 weeks with this module. You can get all of this while maintaining your company’s style guide and branding, too.

    This Module Includes

    • Full website migration from current hosting platform to HubSpot’s COS
    • Testing mobile and tablet devices to verify complete responsiveness
    • Implementation of company branding/colors/style guides for new COS templates
  • Inbound Sales
  • Inbound Sales Development
  • Inbound Sales Development

     

    Sales is transforming at an alarming rate, and it can be difficult for businesses to keep up. For many, having a foundational prospect fit matrix in order to rate leads is nonexistent, which is why we’ve created this sales development module. We work closely with you to create an SDR sequence for high-rated leads; this helps you properly structure your buyer’s journey. The end goal? Streamlining your lead rating process so you can focus on talking to your prospects, not analyzing them from afar.

    These Additional Points Can Be Used To:

    • Build out your prospect fit matrix
    • Rate each lead as they come through based on good fit/bad fit criteria
    • Enhance all high-rated leads
    • Create SDR sequence for all high-rated leads
  • Inbound Sales Enablement
  • Inbound Sales Enablement

     

    Get your inbound sales on the same page as your inbound marketing efforts. To make this happen, you need to focus on Sales Enablement, which conducts a thorough audit of your business’s sales process. We start with an Inbound Sales Workshop, and work to build a flowchart that makes sense for your business’s prospects. From there, we continually monitor your sales qualified leads (SQLs) and opportunities, and give you all our inbound sales knowledge on how to shorten the sales cycle and close more deals.

    These Additional Points Can Be Used To:

    • Conduct an Initial Inbound Sales Workshop
    • Create a sales process flowchart
    • Create and update a Sales content library
    • Create email sequences for your sales team
    • Review the SQLs and opportunities with your team, on a weekly basis

    Monthly Fees

    • Inbound Core $6,000

    $6,000 Total Monthly Fees

    One Time Fees

    $0 Total One Time Fees