Inbound Pricing
Your Points + Our Expertise = Your Success
Bluleadz operates under the Agile Marketing methodology. We attribute value-based points for every deliverable under our inbound marketing services to ensure you are receiving the most value from our engagement and not just hourly deliverables. Wherever the greatest chance for results lies, that’s where we drive your strategy and allocate points.
- Inbound Core Elements:
- Inbound Marketing Setup
- Dedicated Inbound Marketing Team
- Website Enhancement
- Routing Strategy/Review Sessions
- Buyer Persona Research & Development
- Blogging
- Social Media Management
- HubSpot Management
- Content Offers
- Monthly ROI Assessment
- Keyword Audit & Ongoing Optimization
- Email Marketing
- Workflows & Lead Nurturing
Inbound Marketing Setup
Having an inbound marketing setup is essential to long-term success. This module involves an audit of your website’s search engine optimization (SEO), social media, and other analytics and key performance indicators (KPI) to gather a baseline. We also research your ideal customers and create personas so all future content efforts directly address their wants and pain points. Building a proper foundation sets the stage for your inbound marketing success.
Foundation
- SMART goals
- Persona development
- Keyword research
- Initial Search Engine Optimization
- Website design audit
- Social media setup
- Analytics setup
Content Mapping
- SMART goals
- Content audit
- Create editorial calendar
- Create social media calendar
- Campaign outline
Create 1st Campaign
- Create premium content offer (ebook, whitepaper, tip sheet, etc.)
- Landing pages, calls-to-action, workflows, lead
- Nurturing emails
- Social media promo
- Blog posts
Dedicated Inbound Marketing Team
Our team works together to make the magic happen. From the Strategist who formulates the plan of attack, to the Copywriter who executes premier content, you’ll have access to our expertise whenever you need it.
Includes:
- Strategist
- IMC (Inbound Marketing Consultant)
- Copywriter
- Designer
Website Enhancement
No website page goes unturned with our page performance evaluation, where load times, bounce rates, and more are optimized so they’re squeaky clean, running smoothly and converting on all cylinders.
Website Enhancement Includes:
- Google Analytics and HubSpot review of site page performance, bounce rates, time on page, etc. - prioritize design needs accordingly
- Sync design strategy with inbound marketing gameplan
- Design edits (1-2 items per month) to increase conversions
Routine Strategy/Review Sessions
You’ll always be informed of everything we’re doing, when we’re doing it. This means weekly meetings with the appropriate agenda and recap notes so everything is addressed and we continue a solid game plan forward.
Strategy/Review Sessions Include:
- 1 call/virtual meeting per week with IMC
- Analysis of initial metrics and results on prior week’s campaign efforts
- Monthly planning/strategy meeting for current and on-deck campaign efforts with Strategist
Buyer Persona Research & Development
Personas are the core of all our marketing efforts. We take time to interview you and any associated customers to flesh these personas out as true representations of your ideal buyers. That way, our content will resonate and compel your actual prospects to go down the marketing funnel.
Buyer Persona R&D Includes:
- Full profile build for every defined persona
- Establish segmentation triggers based on individual needs/pain points
Blogging
Many times, new visitors will find you through blogs. We blog twice a week to ensure SEO juice is constantly being added to your website through indexed pages and keywords.
Blogging Activites Include:
- 8 Blog posts/month (could vary based on allocated points)
- Editorial calendar creation and management
HubSpot Management
HubSpot as a whole is overwhelming to take in – consequently, we help with training you and any other staff who will need to use it.
Included:
- Full setup and utilization of HubSpot software/tools for maximum efficiency
- HubSpot training for all relevant internal staff
- CRM setup/integration
Content Offers
Content offers are a prominent lead generation tool that helps your users solve a problem. We base these off personas, industry research, and your own insights.
Content Offers Could Include:
- 1 new premium offer per quarter
- 1 new 1-page content offer (tip sheet, checklist, etc.) per quarter
- TOFU (top-of-the-funnel), MOFU (middle-of-the-funnel) or BOFU (bottom-of-the-funnel)
Custom-Built Campaign:
- Landing page
- Thank You page
- Social promo
- Email promo
- CTA(s)
Monthly ROI Assessment
Your return on investment (ROI) is our top priority. Our monthly strategy sessions allow us to collaborate with you and discuss any adjustments that need to be made in our approach to achieve and exceed goals.
Monthly ROI Assessments Include:
- Set up Client Dashboard/Scorecard
- Are we on track or exceeding initial campaign ROI targets
- Review data and adapt if necessary
Keyword Audit & Ongoing Optimization
SEO is constantly evolving, so it’s not something you just “set and forget.” This includes analyzing your competitors to see where improvements can be made to outrank them over time.
- Full-site SEO audit to determine critical gaps
- Competitor analysis and utilization of HubSpot
- Keywords tool to detect attainable ranking opportunities and strategize long-tail/short-tail keywords
Email Marketing
Utilizing email ensures your message gets out to your contacts about new articles, press releases, and new content offers.
Email Marketing Includes:
- 1 newsletter template
- 2 email promos per month (Could vary based on allocated points)
- Persona-specific to increase conversion opportunities
Workflows & Lead Nurturing
We evaluate workflows for the different lists and contacts you have in HubSpot, as well as how to target them for optimal conversion. Setting up lead nurturing campaigns will serve up the right content to your prospects at the right time, converting them into customers when they’re ready.
Workflows & Lead Nurturing Includes:
- All necessary workflow/lead nurturing efforts per campaign
- 3-6 targeted emails per workflow to nurture most prominent/valuable personas
Looking for accelerated growth?
All Three? Or some other combination?
Monthly Fees
- Inbound Core $6,000
$6,000 Total Monthly Fees
One Time Fees
$0 Total One Time Fees
One Time Project
Web design is a one-time fee. Are you interested in Inbound Marketing services as well?