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Serving Your Needs

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In-House Teams

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Flexible Points Pricing

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Month-to-Month Agreements

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Transform All 3 Segments of the Flywheel

Your Goals, Our Services

The future of business belongs to the inbound organization – companies that apply the inbound methodology to marketing, sales, and service. We are proud to be the world’s first inbound agency, helping companies transform each aspect of their business to fuel sustainable growth for the long term.

Every approach, no matter your budget, comes with all you need to get your inbound strategy started. Our strategists tailor-make a comprehensive plan of action based off your objectives. Based on your strategist’s recommendations, your plan could include any of the following services:

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Content Creation

Content Creation

Content is king when you consistently deliver value for your audience. You get a dedicated team of copywriters to fuel your content creation efforts. Our services include:

  1. Editorial calendar creation
  2. Blog posts
  3. Topic clusters and pillar pages
  4. Content offers like ebooks, whitepapers, and infographics
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SEO Audit and Strategy

SEO Audit and Strategy

The world of SEO is always changing, so it’s important to keep optimization at top of mind at all times. Our team helps you climb the rankings through many services, which can include:

  1. SEO foundation implementation
  2. A full-site SEO audit
  3. Local SEO management
  4. Keyword research
  5. Competitor analysis
  6. Technical SEO improvements
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Lead Generation

Lead Generation

Your content strategy is successful when you’re bringing in leads for your sales team. Our team helps you earn trust and gather contact information from your target audience to set your sales team up for success. Our lead generation services include many options, such as:

  1. Campaigns including premium content offers
  2. Landing pages, email promos, CTAs, thank you pages, and social promo
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Buyer Persona Development

Buyer Persona Development

Personas steer your entire marketing strategy, shaping how you create content, engage with your good-fit prospects, and drive real business results. Our buyer persona development and enhancement services can consist of:

  1. Comprehensive market research
  2. Full buyer persona profile development
  3. Setup of segmentation triggers based on needs and pain points
  4. Interview services to gain insights into your ideal customers
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Email Marketing

Email Marketing

Email is still a top marketing channel to connect and engage with your contacts. With the right campaigns in place, you can keep your brand top of mind and boost your visibility in a proactive way. You receive several email marketing services, including:

  1. Newsletters
  2. Promotional campaigns
  3. Lead nurturing campaigns
  4. Content re-engagement campaigns
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Website Optimization

Website Optimization

Your website is your best salesperson in the digital age. But if your website is outdated and slow, you can diminish your authority and turn your audience off. Fortunately, our developers and designers set you up for success through several optimization tactics, like:

  1. Syncing your design strategy with your inbound marketing plan
  2. Using heat mapping software to better understand visitor behavior on your site and make modifications to boost conversions
  3. Conducting performance evaluations to ensure ongoing optimization and enhancements
  4. Prioritizing design needs based on Google Analytics and HubSpot insights
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HubSpot Setup and Management

HubSpot Setup and Management

When you finally invest in your all-in-one platform, it can be overwhelming. No matter where you are in your HubSpot journey, our team of experts helps every step of the way, including:

  1. Initial setup of all hubs, including marketing, sales, and service
  2. Integration and setup of your CRM  
  3. Ongoing management and training for your staff
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Workflow and Lead Nurturing Tactics

Workflow and Lead Nurturing Tactics

Leads don’t simply move through the buyer’s journey on their own. They need to be guided with educational content and helpful resources. Our team drives your leads through the buyer’s journey in many ways, like:

  1. Establishing objectives for each campaign
  2. Conducting persona-targeted messaging strategies
  3. Building, implementing, and launching lead nurturing campaigns powered by workflows
  4. Creating targeted email sequences for your sales team to nurture prospects to the next step
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Video Marketing

Video Marketing

Video is growing in demand for all industries. Companies can’t afford to write off video as an afterthought. Now, treat it like a primary component of your strategy by putting it on the same priority level as blogging and email campaigns. Our specialists help in many ways, like:

  1. Creating and optimizing video content to boost user engagement
  2. Providing upload and migration services into your preferred platform, including HubSpot Video, Wistia, and YouTube
  3. Editing existing client video footage for lead generation
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ROI Assessment

ROI Assessment

Your return on investment (ROI) is our top priority. We succeed when you succeed because our team acts as an extension of yours. This is why we make sure to hit your goals in many ways, including:

  1. Setting up your dashboard to measure the right metrics
  2. Collaborating with you during monthly strategy sessions to discuss ROI goals
  3. Discussing necessary adjustments based on data analysis
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Inbound Sales Enablement

Inbound Sales Enablement

Sales continues to evolve as consumer behaviors change. Outbound, disruptive selling doesn’t work in the buyer-centric digital world. Inbound is the answer to building sustainable sales processes. Our sales experts provide a variety of services, including:

  1. Auditing your current sales process
  2. Determining gaps and inefficiencies and recommending modifications to shorten the sales cycle and close more deals
  3. Conducting an inbound sales workshop
  4. Developing a prospect fit matrix
  5. Establishing a lead scoring process based on good fit/bad fit criteria
  6. Building a sales content library
  7. Creating an SDR sequence for all high-rated leads
  8. Implementing sales automation tools
  9. Enhancing all high-rated leads
  10. Developing sales email sequences
  11. Reviewing SQLs and opportunities with your team on a weekly basis
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Inbound Service Offerings

Inbound Service Offerings

Customer service is for more than just keeping customers happy. With inbound, you can turn customers into promoters and even find upsell and cross-sell opportunities. Our team helps you build an inbound service process in many ways:

  1. Setup service automation tools
  2. Build and maintain your conversations dashboard in HubSpot
  3. Develop a knowledge strategy that includes a knowledge base and templates for customer support messaging
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Paid Media

Paid Media

It’s hard to compete for attention in today’s crowded digital space. Need to stand out right now? Paid media can help cut through the noise in an efficient, strategic way. With a paid media specialist, we help you achieve quick wins through:

  1. Pay-per-click (PPC) campaigns
  2. Retargeting ads
  3. Social media ads
  4. Full assessment of your active paid media efforts
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Social Media Management

Social Media Management

A social media presence is a must in every industry. No matter who your audience is, they’re spending time on social. And when you’re actively building an engaged community, your business thrives. Our specialists set you up for success by:

  1. Reviewing and updating your current social media channels
  2. Creating monitoring streams within HubSpot to track keywords, hashtags, and personas
  3. Setting up auto-publishing functionality
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Trade Shows

Trade Shows

Events like trade shows are big time and budget commitments, but you can gain big results. Our team does it all for you:

Pre-show planning
  1. Create custom CTAs and landing pages for trade show booth
  2. Produce personalized emails to set up meetings with those attending the show
  3. Create promo emails to invite prospects to the show
  4. Post on the event’s social media platforms with relevant content
Day-of activities
  1. Monitor and engage in trade show activity on social media channels
  2. Create a custom landing page to complete a goal, like encouraging attendees to sign up for a trial, buy a product, fill out a contact form, etc.
  3. Monitor and engage with industry leaders from the conference
Post-show activities
  1. Create follow up emails, adding a sense of urgency with discounts/promotions to order
  2. Create follow up social media posts to thank those who attended
  3. Produce blog post recaps
  4. Follow up with any industry leaders to share content and establish a relationship
  5. Determine ROI of the event

Igniting Your Growth

Our team operates under Scrum, an agile framework where each of our teams creates tasks within weekly timeframes called sprints. These sprints ensure your priorities are at top of mind and your deliverables are high quality and provided within your deadlines.

We use an agile approach for allocating your resources and customizing your strategy as priorities shift and change in real time. Value-based points are assigned to each deliverable, which aligns with your ongoing goals and initiatives.

Have Questions? We've Got Answers

Getting StartedDo I need HubSpot?

Yes. We are a proud HubSpot Diamond Partner Agency, 💎 and we’re honored to be guiding HubSpotters in making the most of their investment.

ResultsWhen can I start seeing results?

Efforts in all things inbound need to be consistent for at least a few months. But keep in mind that it’s a marathon, not a sprint.

Getting StartedHow long does it take to get started?

About one week after clients sign a proposal. This ramp-up time often depends on when you complete the new client questionnaire.

Getting StartedAre there really no long-term contracts or fine print sections?

That’s right. Our monthly commitments have worked for a decade because our work speaks for itself: Our client retention rate is 91-96%.

The Bluleadz DifferenceWhat if I need to adjust my budget?

Our service team is an extension of your team, so they'd be happy to accommodate any changes with your budget. Simply contact your account manager to discuss any updates.

Getting StartedWhy do you suggest an inbound to marketing, sales, and service?

The future of business belongs to the inbound organization. When you build your flywheel, customers are the central focus to drive sustainable growth.