Content Creation

Content is king when you consistently deliver value for your audience. You get a dedicated team of copywriters to fuel your content creation efforts. Our services include:

1. Editorial calendar creation
2. Blog posts
3. Topic clusters and pillar pages
4. Content offers like ebooks, whitepapers, and infographics

SEO Audit and Strategy

The world of SEO is always changing, so it’s important to keep optimization at top of mind at all times. Our team helps you climb the rankings through many services, which can include:

1. SEO foundation implementation
2. A full-site SEO audit
3. Local SEO management
4. Keyword research
5. Competitor analysis
6. Technical SEO improvements

Lead Generation

Your content strategy is successful when you’re bringing in leads for your sales team. Our team helps you earn trust and gather contact information from your target audience to set your sales team up for success. Our lead generation services include many options, such as:

1. Campaigns including premium content offers
2. Landing pages, email promos, CTAs, thank you pages, and social promo

Buyer Persona Development

Personas steer your entire marketing strategy, shaping how you create content, engage with your good-fit prospects, and drive real business results. Our buyer persona development and enhancement services can consist of:

1. Comprehensive market research
2. Full buyer persona profile development
3. Setup of segmentation triggers based on needs and pain points
4. Interview services to gain insights into your ideal customers

Email Marketing

Email is still a top marketing channel to connect and engage with your contacts. With the right campaigns in place, you can keep your brand top of mind and boost your visibility in a proactive way. You receive several email marketing services, including:

1. Newsletters
2. Promotional campaigns
3. Lead nurturing campaigns
4. Content re-engagement campaigns

Website Optimization

Your website is your best salesperson in the digital age. But if your website is outdated and slow, you can diminish your authority and turn your audience off. Fortunately, our developers and designers set you up for success through several optimization tactics, like:

1. Syncing your design strategy with your inbound marketing plan
2. Using heat mapping software to better understand visitor behavior on your site and make modifications to boost conversions
3. Conducting performance evaluations to ensure ongoing optimization and enhancements
4. Prioritizing design needs based on Google Analytics and HubSpot insights

HubSpot Setup and Management

When you finally invest in your all-in-one platform, it can be overwhelming. No matter where you are in your HubSpot journey, our team of experts helps every step of the way, including:

1. Initial setup of all hubs, including marketing, sales, and service
2. Integration and setup of your CRM  
3. Ongoing management and training for your staff

Workflow and Lead Nurturing Tactics

Leads don’t simply move through the buyer’s journey on their own. They need to be guided with educational content and helpful resources. Our team drives your leads through the buyer’s journey in many ways, like:

1. Establishing objectives for each campaign
2. Conducting persona-targeted messaging strategies
3. Building, implementing, and launching lead nurturing campaigns powered by workflows
4. Creating targeted email sequences for your sales team to nurture prospects to the next step

Video Marketing

Video is growing in demand for all industries. Companies can’t afford to write off video as an afterthought. Now, treat it like a primary component of your strategy by putting it on the same priority level as blogging and email campaigns. Our specialists help in many ways, like:

1. Creating and optimizing video content to boost user engagement
2. Providing upload and migration services into your preferred platform, including HubSpot Video, Wistia, and YouTube
3. Editing existing client video footage for lead generation

ROI Assessment

Your return on investment (ROI) is our top priority. We succeed when you succeed because our team acts as an extension of yours. This is why we make sure to hit your goals in many ways, including:

1. Setting up your dashboard to measure the right metrics
2. Collaborating with you during monthly strategy sessions to discuss ROI goals
3. Discussing necessary adjustments based on data analysis

Inbound Sales Enablement

Sales continues to evolve as consumer behaviors change. Outbound, disruptive selling doesn’t work in the buyer-centric digital world. Inbound is the answer to building sustainable sales processes. Our sales experts provide a variety of services, including:

1. Auditing your current sales process
2. Determining gaps and inefficiencies and recommending modifications to shorten the sales cycle and close more deals
3. Conducting an inbound sales workshop
4. Developing a prospect fit matrix
5. Establishing a lead scoring process based on good fit/bad fit criteria
6. Building a sales content library
7. Creating an SDR sequence for all high-rated leads
8. Implementing sales automation tools
9. Enhancing all high-rated leads
10. Developing sales email sequences
11. Reviewing SQLs and opportunities with your team on a weekly basis

Inbound Service Offerings

Customer service is for more than just keeping customers happy. With inbound, you can turn customers into promoters and even find upsell and cross-sell opportunities. Our team helps you build an inbound service process in many ways:

1. Setup service automation tools
2. Build and maintain your conversations dashboard in HubSpot
3. Develop a knowledge strategy that includes a knowledge base and templates for customer support messaging

Paid Media

It’s hard to compete for attention in today’s crowded digital space. Need to stand out right now? Paid media can help cut through the noise in an efficient, strategic way. With a paid media specialist, we help you achieve quick wins through:

1. Pay-per-click (PPC) campaigns
2. Retargeting ads
3. Social media ads
4. Full assessment of your active paid media efforts

Social Media Management

A social media presence is a must in every industry. No matter who your audience is, they’re spending time on social. And when you’re actively building an engaged community, your business thrives. Our specialists set you up for success by:

1. Reviewing and updating your current social media channels
2. Creating monitoring streams within HubSpot to track keywords, hashtags, and personas
3. Setting up auto-publishing functionality

Trade Shows

Events like trade shows are big time and budget commitments, but you can gain big results. Our team does it all for you: