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5 Ways to Not SUCK at Sending Emails | Marketing Minute #017
Hi, my name is Kristen. Here on the next Marketing Minute, we're gonna be talking about 5 ways to not suck at sending emails.
Number one: make sure to determine your goal. I'm assuming your goal for your email marketing strategy is crucial, as is determining your goal for each individual email that you're sending.
Number two: keep your emails concise. Emails are not meant to be treated as an extension of your website.
Three: focus on the mobile experience. Email clients and mobile phones interpret emails very differently; make sure to use a responsive email template for your next email send.
Number four: make sure to pay attention to the appearance of your email. You want to make sure that it's visually appealing. Your readers have 5 seconds to scan your email for purpose—where would you want their eyes to go?
Number five: optimize your email for open rates and clickthrough rates. You want to make sure that you follow subject line best practices, properly segment your list, and include clickable actions for your readers to take.
Published on January 2, 2019