Douglas Phillips
•
6 minutes
Mastering Account-Based Marketing with HubSpot Tools
Account-based marketing (ABM) is a marketing methodology where you identify high-value accounts in your target market and create a personalized buying experience for those accounts.
Marketing
Jul 23, 2024
Eleanor Hecks
•
5 minutes
Top 6 Marketing Insights From HubSpot's State of Service Report 2024
When it comes to excellent marketing tactics, customer experience (CX) ranks pretty high on the list of considerations. HubSpot’s State of Service Report 2024 aims to improve understanding of how CX impacts retention.
HubSpot
Jul 26, 2024
Kathryn Bouchard
•
5 minutes
BANT: 30 Questions You Need to Ask To Qualify Your Prospects
BANT is a fast and easy scheme for qualifying leads that has everyone excited. With BANT, you have the opportunity to learn everything you need to know from a prospect in a structured and precise way. This saves a huge ...
Sales
Jan 25, 2024
Categories
Alex Dunn
•
4 minutes
2 Awesome Plugins and Extensions You Need for YouTube SEO
After a month or two of using the free tiers of vidIQ and TubeBuddy, we decided to pull the trigger and get the full experience with both — upgrading our services for the full suite of paid YouTube SEO features and ...
Marketing
Apr 03, 2019
Alex Dunn
•
4 minutes
Why Is Employer Branding Important? | Recruiting Minute
When it comes to recruiting, your primary focus should be branding — with an emphasis on using the inbound methodology. Recruiting content is the backbone of great talent acquisition. Job seekers run the recruiting ...
Leadership
Mar 13, 2019
Alex Dunn
•
6 minutes
How to Develop a YouTube Marketing Strategy
YouTube is the world's second largest search engine and a cornerstone of video marketing. While the benefits of the platform are clear, getting started with YouTube and creating an effective video marketing strategy is ...
Marketing
Feb 04, 2019
Alex Dunn
•
3 minutes
Instagram Marketing 101 | Marketing Minute
Instagram is one of those marketing platforms that many companies use, but few get right. In fact, the most successful Instagram users are usually individuals, musicians, artists, and B2C companies. Instagram is tough ...
Marketing
Jan 15, 2019
Alex Dunn
•
4 minutes
5 Ways to Not SUCK at Sending Emails | Marketing Minute
Email is such a staple of modern marketing, that it’s amazing to think there are companies that are relatively passive to the whole idea of it. A strong email marketing campaign can be the single greatest lead ...
Marketing
Jan 02, 2019
Alex Dunn
•
3 minutes
How to Prep for a Marketing Interview
When interviewing for a marketing, sales, or advertising job – particularly in the inbound space – character can make or break your entire approach. Personality plays a huge role in determining who is a “right fit” for ...
Marketing
Dec 28, 2018
Alex Dunn
•
4 minutes
How to Write Great Landing Page Copy
When it comes to writing powerful landing page content, creating immediate value and driving next steps or submissions is the primary goal. This is why the perfect landing page content is a balance between strong ...
Marketing
Dec 24, 2018
Alex Dunn
•
4 minutes
What is the Future of Inbound?
Inbound marketing, and the agencies that practice and preach it, have come a long way since the early days of HubSpot. In fact, in just the past two years, there have been dramatic changes in how companies use inbound ...
Marketing
Dec 19, 2018
Alex Dunn
•
3 minutes
What Is CodePen? | Marketing Minute
Whether you're a seasoned web developer or code newbie, sometimes finding inspiration—or even a specific piece of code to solve a basic problem that's new to you—can be a pain. You can ask your peers or search around ...
Marketing
Dec 12, 2018
Alex Dunn
•
4 minutes
What are the Most Important Email Marketing Metrics?
When it comes to reviewing your email marketing efforts, the "most important metric" really depends on what you set out to do with your campaign in the first place. What type of action were you trying to drive users to ...
Marketing
Nov 18, 2018
Alex Dunn
•
2 minutes
How to Pick a Facebook Ad Type
According to Facebook, "1.6 billion people worldwide are connected to a small business on Facebook." That's not referring to daily or monthly users or even total accounts – it's just the accounts that actively follow a ...
Marketing
Nov 16, 2018
Alex Dunn
•
2 minutes
The Best Way to Scale a Marketing Agency | Marketing Minute
Effectively scaling a marketing agency depends on a few key factors: who you hire, your project management methodology, and your mission – that is, the goals and values that drive your company and employees.
Leadership
Nov 13, 2018
Alex Dunn
•
3 minutes
What are Ways to Improve Google Quality Score?
As a part of paid search ads in digital advertising, your Google quality score is essentially a condensed scoring of your landing pages overall user experience, incorporating your ad relevance, click-through rates, ...
Marketing
Oct 31, 2018
Alex Dunn
•
4 minutes
What Is a Pillar Page?
Pillar pages and topic clusters are leading the future of content marketing. Jeff highlights the benefits of using this approach in your strategy. But pillar pages aren't a new concept. In fact, they were first ...
Marketing
Sep 06, 2018
Alex Dunn
•
3 minutes
What the Hell is IGTV? | Marketing Minute
Brian touches on a few important points here. Not only is the novelty of IGTV exciting, but the possibilities of where IGTV is taking Instagram and social media marketing in general seem endless. It’s no secret that ...
Marketing
Aug 17, 2018
Alex Dunn
•
5 minutes
The 5 Best Video Editing Software Tools for Newbies
If you're entering the video marketing space, the process of editing what you record, be it by iPhone or a professional RED camera, may seem a bit daunting. Even if you hire a fully-staffed production house to produce ...
Marketing
Jun 01, 2018
Alex Dunn
•
4 minutes
3 Video Marketing Tips for SaaS Companies
So, let's be honest. SaaS isn't always glamorous, and it can be difficult to create value without some proof of what a product does or how it can benefit customers. How can there be videos of a product if there is no ...
Marketing
May 08, 2018
Alex Dunn
•
5 minutes
The Best Free Tools for Learning After Effects
After Effects can be an absolute monster to learn at first or a straightforward tool you can learn-as-you-go to create great video and animation projects. While the outcome applies to your creative approach, ...
Marketing
May 03, 2018