The time it takes for websites to collect dust happens quicker than you think. In fact, it’s happening right now. Ask yourself: When’s the last time any substantial changes were made to your website to help improve the user experience and conversion path? If it’s been longer than 6 months, you’re already behind the curve.
Our inbound design approach utilizes data and analytics to delve deep into your buyer personas and make incremental improvements based on their needs. This helps you not only overhaul your site, but also monitor and tweak to increase conversion rates and results over time.
Websites shouldn’t have a “set-it-and-forget-it” philosophy – hence why we’ve developed this approach. Why? Because inbound works, and paired with design, it’s nigh unstoppable.
Just like Rome wasn’t built in a night, you can’t overhaul a website in that amount of time, either. But don’t fret – after an initial conversation and planning phase, the redesign process happens in 4 easily-digestible steps:
This step can be the hardest to understand, as its sole purpose is to show layout and page flow/hierarchy. Wireframes do not show design, but rather are low fidelity in order to isolate the layout of the website pages apart from word choice and imagery. Think about it as a bare-bones black-and-white blueprint. Not fleshed out, but giving you the boxes and abstract configuration of what a page is going to look like and how it’s going to flow. Although not colorful or exciting, it’s a necessary step.
Consider proofs a high-fidelity Photoshop website rendition. This is where you’re able to view colors and (ideally) content if it’s ready. Now is the time to make tweaks and lock in the preferred design. Doing so makes the rest of the process go by much more smoothly. From its finalization, proofs are the template used to match in the development phase.
The final step is – you guessed it – taking the site live! Depending on whether you have an existing site we’re updating or we’re transferring to HubSpot’s COS, it involves more than just flipping an “on” switch. There’s also a period of 24-48 hours where your website may intermittently display your previous site as the domain settings resolve and update. That said, we like to launch on a weekday in order to be on-hand for any issues that may arise.
We understand your website is a window to your business’s soul and can make or break someone’s impression instantly. With over 100 redesigned websites under our belt, our priority lies in innovation meshed with inbound best practices for peak results.
Check out what we’ve done for our clients below:
Marketing Director - RASTRAC“We wanted a way to increase our web traffic and drive up the number of qualified leads. With the help of Bluleadz, we have optimized our website and seen a very noticeable difference in the amount of blog views, interactions, and qualified leads. The team is always bringing great ideas to the table, and I consider them a valuable part of our marketing department.”
CEO - Indentropy“Since teaming up with Bluleadz, our monthly blog traffic and inbound activity have skyrocketed. Bluleadz has truly become an extension of our team. It’s been a highly productive and positive experience, working with the Bluleadz team, and our focus and appreciation for our inbound efforts is at an unprecedented level.”
CEO - nexogy“Making informed changes throughout the site and overhauling the homepage has vastly improved the percentage of qualified leads.”
Inbound design makes sense, but you may still have some lingering questions – and that’s okay! We’re not here to talk your ear off; we want to hear how we can help! Simply fill out the form on this page and we can start a productive and helpful dialogue tailored to benefitting you and your website’s endeavors.