Selecting an SEO Agency
It’s exciting to get started on your SEO journey. But despite what many people think, SEO requires a lot more than just one person.
Too often, companies make SEO a secondary concern. They will put aspects like keyword research and technical SEO audits on the back burner for too long.
The result: minimal growth in ranking potential and big losses to competitors.
Every passing day where companies don’t execute an SEO strategy is time wasted. The harsh reality of SEO is that it requires a good amount of time and resources to see real results.
Why Hire an SEO Company
The simplest reason comes down to cost. SEO is a long game to play, but hiring a full in-house team can be really costly.
In order to drive results and see sustainable success over time, you will need a team of web designers, copywriters, an SEO specialist, a PR manager, and a content manager. Each role can range widely in salary.
- Web Designer: $80,000 – $115,000
- Copywriter: $70,000 – $109,000
- Content Manager: $66,000 – $90,000
- SEO Specialist: $73,000 – $100,000
- PR Manager: $80,000 – $100,000
Not to mention, you need to provide benefits, supplies, and time for training and continuing career development.
On the other hand, you can outsource all your SEO needs to an experienced team at an SEO company. Typically, you can find a few variations of SEO pricing plans, which are based on the following:
- Individual projects – These plans include a one time cost to finish a task.
- Monthly retainers – This is perfect for building a long-term relationship with an SEO company.
- Performance – A rare find, performance-based plans are based on if your SEO firm achieves the results you pay for.
- Hourly – This option is based on hourly rates for the services provided by the agency.
But picking an SEO company and finding the pricing plan that works for you can be difficult. Worse, it can actually be dangerous if you’re not properly vetting each of your options.
Warning Signs of SEO Agencies You Want to Avoid
Referred to as black hat SEO, there are many tactics agencies will use on your site that can lead to harsh penalties from search engines. It can even lead to your site being temporarily shut down.
And your company suffers the consequences, while the sketchy SEO company you already paid continues to take advantage of other businesses who don’t know any better.
Look out for these red flags:
They Offer False Guarantees.
Nobody can guarantee top ranking on Google, so if you see any companies offering guaranteed SEO results, look elsewhere.
They Push for Long-Term Contracts.
You don’t want to sign a big commitment right at the start. Yes, SEO takes time, but you should not feel pressured to a minimum of 12 months because if it’s not a good fit, you’re stuck.
They Have Minimal Online Presence.
If you’re hiring a marketing agency that provides SEO services that are meant to get you found online and you can’t even find the agency through simple Google searches, something is wrong.
This means they can’t even get their own site to rank. How could they possibly get yours to?
They Don’t Provide Reports or Analysis.
Time for some truth: Nobody has a secret formula or perfect strategy that will always drive SEO results for you.
You deserve to work with an agency that builds SEO strategies, measures performance over time, and shares those reports with you. Then, they should describe their analysis and make suggestions to strategy changes based on their expertise.
You want to hire an SEO agency that is transparent and actively communicates with you throughout the course of your relationship.
This is how we operate here at Bluleadz.