Applying HubSpot Education to Every Aspect of Your Organization.

Bluleadz Marketing
7 minutes

HubSpot’s Loop Marketing: The Funnel Isn’t Broken (It’s Evolving)

HubSpot
Oct 07, 2025
Ben Sperduto
Originally from Ohio, I moved to Florida to earn my BA in Political Science and MA in History from USF. After several years in education, I made a big career shift to inbound marketing. I run a side hustle as a fantasy fiction author, with two novels and several short stories published.
Bluleadz Marketing
7 minutes

How Data Hub + AI Can Give Your RevOps A Power Up

Transform your CRM strategy with AI-driven automation for cleaner, richer customer data and smarter business decisions. If your team is still debating whose spreadsheet is “more accurate,” you don’t have a sales ...
HubSpot
Oct 01, 2025
Bluleadz Marketing
6 minutes

A Step-by-Step Guide to Prep Your Data for a Successful HubSpot Import

If you’re a mid-market SaaS sales leader staring down a HubSpot migration, you’re not “doing a little housekeeping.” You’re performing open-heart surgery on your revenue engine while the patient (your pipeline) keeps ...
Sales
Sep 24, 2025
Bluleadz Marketing
7 minutes

How HubSpot's New AI Tools Are Transforming Mid-Market SaaS Sales

The SaaS Sales Shift: From Fragmented to Unified The life of a mid-market SaaS sales leader has always been a balancing act. You're asked to scale revenue, increase efficiency, and gain a clear view of your data, but ...
Sales
Sep 18, 2025

Categories

Bluleadz Marketing
6 minutes

Ghostwriting: What It's Like Copywriting in the Shadows

When I first interviewed for a copywriting position at Bluleadz, by far the most interesting question someone asked me was how I felt about essentially becoming a ghostwriter. It was a good question because at that ...
Marketing
Mar 25, 2019
Bluleadz Marketing
7 minutes

How to Write About the Same Topic Without Going Crazy

The life of a copywriter can be exciting at times. You get to expand your knowledge about a variety of industries, learning the ins and outs of fields you’ve never been exposed to and getting a better understanding ...
Marketing
Feb 09, 2019
Bluleadz Marketing
6 minutes

Be Less Boring: How to Write Blogs People Actually Want to Read

Blogging is a weird form of writing in a lot of ways. You’re trying to raise awareness about various topics in order to drive search traffic to a product or service, which means you’re kind of engaged in a sort of ...
Marketing
Jan 13, 2019
Bluleadz Marketing
6 minutes

Keywords Are Your Friend... Really, They Are

My path to becoming a copywriter was a little unusual compared to most marketing professionals. I didn’t have a background in digital marketing or advertising. Most of my writing experience came from fiction and the ...
Marketing
Jan 08, 2019
Bluleadz Marketing
7 minutes

Why You Need to Approach Blogging as a Form of Storytelling

People love stories. We love hearing, reading, and watching them. Fiction, non-fiction, it doesn’t matter. Give people a good story and you’re bound to find a captive audience somewhere. But why? What is it about ...
Marketing
Sep 10, 2018