Applying HubSpot Education to Every Aspect of Your Organization.

Bluleadz Marketing
5 minutes

HubSpot Acquires Cacheflow to Add Native CPQ Power to Commerce Hub

HubSpot
Oct 14, 2024
Ben Sperduto
Originally from Ohio, I moved to Florida to earn my BA in Political Science and MA in History from USF. After several years in education, I made a big career shift to inbound marketing. I run a side hustle as a fantasy fiction author, with two novels and several short stories published.
Bluleadz Marketing
9 minutes

The WordPress Crisis Explained (+ Why Switch to HubSpot's Content Hub)

If you rely on WordPress for your website hosting and management, you may want to sit up for this. In a surprising and potentially threatening move for millions of users, WordPress.org has officially banned WP Engine ...
HubSpot
Sep 30, 2024
Bluleadz Marketing
7 minutes

The Power of Lifecycle Marketing on HubSpot: A Strategic Overview

Are you delivering value to your prospects at every stage of the buyer's journey? Engaging in lifecycle marketing that provides customers with what they need at every step of the way from being strangers to your brand ...
Marketing
Aug 19, 2024
Bluleadz Marketing
6 minutes

Beginner's Guide to Marketing: How to Do Market Research

Alright, so you're a new marketer in your company and you want to start generating jaw-dropping results. Or, maybe you're the owner of a relatively new business. Regardless, the same question remains -- where do you ...
Buyers Journey
Aug 13, 2024

Categories

Bluleadz Marketing
6 minutes

Ghostwriting: What It's Like Copywriting in the Shadows

When I first interviewed for a copywriting position at Bluleadz, by far the most interesting question someone asked me was how I felt about essentially becoming a ghostwriter. It was a good question because at that ...
Marketing
Mar 25, 2019
Bluleadz Marketing
7 minutes

How to Write About the Same Topic Without Going Crazy

The life of a copywriter can be exciting at times. You get to expand your knowledge about a variety of industries, learning the ins and outs of fields you’ve never been exposed to and getting a better understanding ...
Marketing
Feb 09, 2019
Bluleadz Marketing
6 minutes

Be Less Boring: How to Write Blogs People Actually Want to Read

Blogging is a weird form of writing in a lot of ways. You’re trying to raise awareness about various topics in order to drive search traffic to a product or service, which means you’re kind of engaged in a sort of ...
Marketing
Jan 13, 2019
Bluleadz Marketing
6 minutes

Keywords Are Your Friend... Really, They Are

My path to becoming a copywriter was a little unusual compared to most marketing professionals. I didn’t have a background in digital marketing or advertising. Most of my writing experience came from fiction and the ...
Marketing
Jan 08, 2019
Bluleadz Marketing
7 minutes

Why You Need to Approach Blogging as a Form of Storytelling

People love stories. We love hearing, reading, and watching them. Fiction, non-fiction, it doesn’t matter. Give people a good story and you’re bound to find a captive audience somewhere. But why? What is it about ...
Marketing
Sep 10, 2018