Account Based Marketing Specialist Job

Account-Based Marketing

Specialist

Marketing

If you want to be a part of the digital marketing world then we may be the home you have been looking for. Bluleadz is a pioneer in the inbound marketing field and a fun place to work. We are looking for smart, passionate, and creative team members to help with website design, content creation, inbound marketing management and sales. Be at the cutting edge of the marketing world!

Current people in this department:

Interested in this job?

CONTACT PERSON:
Jen Larimore
HR AND RECRUITING MANAGER

Fast response time
Avg. response time: 1-2 business days

The Overview

As an Account-Based Marketing (ABM) Specialist within our internal marketing team, you're responsible for developing and executing innovative account-based marketing strategies to promote Bluleadz and generate leads. You'll work collaboratively with cross-functional teams, apply your expertise, and leverage the latest marketing and HubSpot tools to achieve measurable results and drive growth for our agency.

Your Workdays Can Include Any of the Following Tasks:

Strategize and implement account-based marketing campaigns to target specific industries and client segments.
Collaborate closely with sales and business development teams to optimize our marketing funnel and align marketing efforts with agency growth goals.
Convert inbound leads into sales opportunities by pursuing and nurturing leads until qualified.
Execute targeted email marketing campaigns to engage and convert prospects.
Utilize HubSpot CRM, Marketing Hub, and Sales Hub to manage and nurture leads.
Monitor and report on campaign performance, tracking key metrics and making data-driven adjustments.
Iterate and optimize strategy based on data and analysis of ABM campaigns.
Stay up-to-date with industry trends and incorporate emerging strategies into account-based marketing plans.
Collaborate with the internal marketing team, including the Director of Marketing and Content Marketer to ensure consistent messaging and branding across all channels.

The Skills and Qualifications You Bring:

2+ years of experience in account-based marketing or B2B marketing
2+ years of experience in HubSpot CRM, Marketing Hub, and Sales Hub
Experience in HubSpot Service Hub a plus
Proven track record of delivering results and meeting campaign goals
Strong analytical skills for data-driven decision-making
Strong creative thinking and problem-solving skills
Exceptional content writing skills
Organizational skills to effectively manage multiple projects and campaigns
Self-motivated with the ability to work independently and as part of a collaborative team
Bachelor’s Degree in marketing, business, or a related field preferred
Authorization to work in the US without employer sponsorship.