The Overview
As a member of the Bluleadz leadership team, the Director of Marketing oversees all aspects of strategic marketing for the agency brand. Your passion for data-driven storytelling and results-driven marketing campaigns will generate new business development opportunities, maintain a positive brand reputation, and support the overall growth and success of the agency.
Your Workdays Can Include Any of the Following Tasks:
- Develop strategic marketing plan based on the agency's vision, mission, and goals
- Align marketing efforts with overall business and sales goals to drive leads and acquire clients across verticals and new markets
- Work closely with the sales team to ensure that leads are progressing through the funnel and ultimately converting to achieve revenue objectives
- Oversee all aspects of internal marketing department operations including implementation of SEO and content initiatives, SEM initiatives, social media account management, marketing automations, and website design
- Develop system to track and monitor lead conversion and lead cycle within HubSpot CRM
- Develop marketing measurement dashboards
- Track, report, and analyze the performance of marketing activities
- Stay up-to-date on industry trends and developments and incorporate into marketing strategy
- Hire and train new marketing team members
The Skills and Qualifications You Bring:
- Proven track record of growth marketing for a B2B company
- Minimum of 3 years experience in HubSpot CRM, CMS, and Marketing Hub
- Minimum of 7 years of marketing experience with 3 years serving in a leadership role within a marketing department or agency
- Expertise with reporting and analytics
- Ability to establish and maintain effective working relationships with senior leadership, sales team, and creative team
- Success in motivating team members to drive employee performance and development
- Bachelor's Degree in marketing, advertising, or related field preferred
- Authorization to work in the United States without employer sponsorship
