Product pages that outrank the homepage
The challenge they faced
A moisture meter manufacturer selling in more than 100 countries had product pages with little content: they didn't explain how the tools worked or how they differed from competitors. Customers who bought through resellers had to track down a local reseller for support, and visitors often hit empty pages with no next step.
The strategy we mapped
An audit of the full site showed where visitors were dropping off, and the product pages were the biggest gap. We redesigned those first, then added a direct line to a specialist in the main navigation. Once the new product page design proved itself, it became the basis for redesigning the whole site on HubSpot.
The solutions we executed
Product pages with substance. We redesigned the product pages with new visuals, clearer explanations of each tool and direct conversion paths.
A direct line to a specialist. We built a Speak to a Specialist page and featured it in the top navigation so customers could reach the company without finding a reseller.
A full site redesign. We carried the new design across the rest of the website, rebuilt on HubSpot.
What changed after the engagement.
The redesigned product page drew 1,435 views in its launch month with a 328% jump in organic traffic, and became the site's top organic traffic driver, ahead of the homepage. In its first quarter, the specialist page saw a 135% increase in submissions and 121% more contacts, became the most visited landing page on the site and brought in 11 new customers.
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