Promo Email Performance
The promo email launched in support of the ebook had a click-through rate (CTR) of 16.6 percent, generating an additional 115 unique clicks that attracted more customers to the new content.
Since that effort worked out so well, the Bluleadz team created an extra workflow for customers that didn't open the initial email promo, generating an additional 97 clicks to increase the form submissions on the landing page. This extra effort had a profound impact on the success of the ebook shortly after its launch.
Landing Page A/B Tests
One month after the ebook was launched, our team gathered data for both variations of the landing page contact forms.
Variation A Stats:
- Views: 164
- Submissions: 52
- Rate: 31.71 percent
Variation B Stats:
- Views: 186
- Submissions: 81
- Rate: 43.55 percent
In addition to the landing page, the lead flow gathered 1,550 total views and had a conversion rate of 2.65 percent, generating an additional 41 contacts.
All told, this one campaign generated 174 new contacts in a single month — making up 78.7 percent of the client’s Q2 contacts and busting their goal of 117 new contacts in Q2 by itself.
Based on our points-based system, our team calculated that the cost of the campaign reached $1,800, so the cost per lead was $10.34.
In summary, within a month of the ebook campaign, our team boosted their contacts and delivered new high quality leads to EON's sales team. The following month, they closed three new customers, which is three times what they normally close each month.
This campaign is just one example of how inbound marketing is effective in driving business results. Through consistent inbound efforts, like blogging, lead generation campaigns, and email marketing, there is even more potential for growth.