Steady traffic and a visible sales pipeline
The challenge they faced
A group of three companies serving warehouse owners in Florida and Georgia, covering forklift batteries, storage systems and loading docks, had decent website traffic that wasn't growing: sessions peaked at 1,534 in August 2018 and slid back to 1,201 by December. It also had no system for monitoring deals in its sales pipeline.
The strategy we mapped
Two problems, two tracks. For traffic, we raised publishing to six posts a month and tied every topic to keyword research for one of the three businesses. For sales, we set up the pipeline, sequences and quoting in HubSpot during the first quarter so the team could see and follow up on every deal.
The solutions we executed
Industry-specific content. We ran keyword research and published six blog posts a month across the three businesses.
A sales process in HubSpot. We set up pipeline tracking, sales sequences and HubSpot quotes, then added email automation and follow-up workflows for all three pipelines.
What changed after the engagement.
Organic traffic grew steadily through the first three quarters of 2019, from 1,610 sessions in January to 3,943 in September, a 145% increase. The sales team gained visibility into every deal across three pipelines, and the work influenced $45,393 in revenue in the third quarter.
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