Inbound Blog

The Bluleadz Blog

Applying HubSpot education to every aspect of your organization.

Eric Baum
Author

Eric Baum

Eric is the CEO / Founder of Bluleadz. His passion is growing businesses and listening to Jimmy Buffet. Oh yeah, and golf when he can find the time.
Featured Article
Company Culture

Securing the HubSpot Agentic Era: An Elite Partner’s Role

In the HubSpot ecosystem, growth is a shared journey. As our clients scale, the complexity of the data they manage scales with them. As HubSpot makes exciting moves into the enterprise space—expanding regional data ...

Bluleadz Marketing 3 min read Mar 03, 2026
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Bluleadz Marketing
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17 minutes

15 Friction Points Within Your Organization (And How to Overcome Them)

The flywheel framework was born out of necessity so businesses can find new ways to better engage and continually deliver value in a customer-centric world. Where the traditional sales funnel left the customer to fend ...
Leadership
Oct 11, 2018
Bluleadz Marketing
•
11 minutes

11 Books a CEO Recommends to Every Salesperson

The inbound methodology is founded on earning trust, attracting prospects through content, and delivering a positive experience that delights customers on an ongoing basis. Sales plays a big part in every stage of the ...
Sales
Sep 26, 2018
Bluleadz Marketing
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6 minutes

Funnel vs. Flywheel: Are We There Yet?

The funnel is dead, and the inbound methodology has completely shifted to the flywheel framework.
Leadership
Sep 21, 2018
Bluleadz Marketing
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5 minutes

How to Build an Internal Inbound Marketing Team

So you’ve decided that your company needs to start doing some inbound marketing. The question now is “Should I build an internal team, or should I outsource?” It really comes down to two things:
Marketing
Aug 09, 2016

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