Blog. Inbound Marketing Tips and Advice.

8 Simple Website Design Mistakes to Avoid

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The best online marketing strategies are those that combine inbound concepts and website design under one joint effort. For the best results in improving your company’s reach online, you can’t have one or the other. As we’ve spent countless blog articles detailing the best techniques for inbound marketing strategies, we’re going to take a different route this time. Instead, this article serves as an outline for what not to do with your web design, capturing eight detracting behaviors and techniques we see all too often with business webpages. A sizeable part of improving your web design is knowing what to avoid.  Read More

Topics: Website Design

7 Reasons Your Blog Posts Suck

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I’m not here to necessarily bash your blog… I am here however to tell you why it may not be at its full potential and even better, how to get it there. Blogging has proven to be a valuable secret weapon in the inbound marketing industry. 79% of marketers with a company blog reported inbound ROI in 2013 and these numbers are expected to increase. Company blogs hold the purpose of not only intriguing, but educating viewers to your website. Without having a top-notch blog, you’re already lagging behind the huge percentage of businesses growing at this very minute. The following 7 reasons are why your blog could be falling behind.    Read More

Topics: Blogging

5 Reasons Why You Can’t Miss Inbound 2014

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Inbound 2014 is a few short weeks away.  The marketing conference, taking place Sept. 15-18, offers attendees access to the best in the biz, all in one building.  There are other reasons besides the obvious to attend.  Each year, this conference is getting bigger and better.  Whether it be sales, marketing or entrepreneurship you’re interested in, its all here.       Read More

How to Create Your Own Brand

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As any business owner will come to know at one point or another, a successful marketing campaign begins with founding, growing and supporting a company’s brand, and creating a certain image of the products they offer. While that sounds simple enough, it’s often more of a challenge than some would like to admit. As brand identity and recognition will become the catalyst through which your entire marketing plan develops, they have to be near perfect; flawlessly representing what your business stands for, your company culture and your identity.  Read More

Topics: SEO, Website Design, Content Creation

Happy 4th Of July From Bluleadz Inbound Marketing

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Happy 4th to everyone from Bluleadz Inbound Marketing. Enjoy your weekend and stay safe. We will be closed for the holiday weekend so, remember, if you need anything please contact us here  Read More

You Have a Website, Why Can’t People Find Your Services?

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For your growing business or enterprise, making the move toward digital, web integration probably didn’t come easy; it takes an understanding of the processes and best practices, as well as how these techniques will eventually lead your business to success. After the first steps of an online marketing campaign (actually creating a website), many business owners find themselves stuck at unclear dead-ends. What do I do next, and why aren’t people visiting my website already?  Read More

Topics: Social Media, Inbound Marketing, Online Marketing

How to Measure the Effectiveness of Your Blog Post

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When you pour your time and effort into the creation of a business blog, you naturally want to make sure that your blog content is as effective as possible. As we’ve already discussed, effective blogging can be a great way to drive traffic to your site and engage your customers with your brand. But, how do you measure whether or not you have an effective blog?  Read More

Topics: Blogging

How Your Small Business Can Market With Instagram

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The photo-sharing app Instagram is one of the most popular and widespread social media platforms used today, due largely to its mobile integration and compatibility with other social media outlets. Used as photo publishing tool for both individual users and organizations alike, Instagram users can post their images across Facebook, Twitter and Tumblr from one central platform, which has led to the application’s huge success. Through the use of “hashtags” (keywords and topical words relevant to a photo, such as #bluleadz or #inboundmarketing) users can browse photo content that fits their interests, and share this content with friends and other connected users.  Read More

Topics: Social Media

How to Prospect Using Twitter

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With social media tools and online platforms being such an integral part of everyday life now, it only makes sense for businesses to include these mediums in their marketing efforts. One such platform, the microblogging tool and social network Twitter, poses unique challenges for businesses looking to include it in their marketing plan, yet it also offers great lead potential for those who overcome its challenges.  Read More

6 Common Misconceptions about Website Redesign

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When seeking to redesign their company’s website, many business owners forego essential planning and research, and instead dive right into their designing and create subpar final products. Conversely, those who take the time to understand the steps of an effective redesign campaign will often find their designs playing a huge role in their marketing success later on. The most effective website redesign efforts take into account proper formatting, changing web trends and audience interests; factors that versatile business owners embrace to get the greatest lead potential for their websites. 1.) The More the Merrier (With Content)  Read More