Blog. Inbound Marketing Tips and Advice.

5 Reasons Why You Can’t Miss Inbound 2014

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Inbound 2014 is a few short weeks away.  The marketing conference, taking place Sept. 15-18, offers attendees access to the best in the biz, all in one building.  There are other reasons besides the obvious to attend.  Each year, this conference is getting bigger and better.  Whether it be sales, marketing or entrepreneurship you’re interested in, its all here.       Read More

How to Create Your Own Brand

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As any business owner will come to know at one point or another, a successful marketing campaign begins with founding, growing and supporting a company’s brand, and creating a certain image of the products they offer. While that sounds simple enough, it’s often more of a challenge than some would like to admit. As brand identity and recognition will become the catalyst through which your entire marketing plan develops, they have to be near perfect; flawlessly representing what your business stands for, your company culture and your identity.  Read More

Topics: SEO, Website Design, Content Creation

Happy 4th Of July From Bluleadz Inbound Marketing

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Happy 4th to everyone from Bluleadz Inbound Marketing. Enjoy your weekend and stay safe. We will be closed for the holiday weekend so, remember, if you need anything please contact us here  Read More

You Have a Website, Why Can’t People Find Your Services?

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For your growing business or enterprise, making the move toward digital, web integration probably didn’t come easy; it takes an understanding of the processes and best practices, as well as how these techniques will eventually lead your business to success. After the first steps of an online marketing campaign (actually creating a website), many business owners find themselves stuck at unclear dead-ends. What do I do next, and why aren’t people visiting my website already?  Read More

Topics: Social Media, Inbound Marketing, Online Marketing

How to Measure the Effectiveness of Your Blog Post

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When you pour your time and effort into the creation of a business blog, you naturally want to make sure that your blog content is as effective as possible. As we’ve already discussed, effective blogging can be a great way to drive traffic to your site and engage your customers with your brand. But, how do you measure whether or not you have an effective blog?  Read More

Topics: Blogging

How Your Small Business Can Market With Instagram

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The photo-sharing app Instagram is one of the most popular and widespread social media platforms used today, due largely to its mobile integration and compatibility with other social media outlets. Used as photo publishing tool for both individual users and organizations alike, Instagram users can post their images across Facebook, Twitter and Tumblr from one central platform, which has led to the application’s huge success. Through the use of “hashtags” (keywords and topical words relevant to a photo, such as #bluleadz or #inboundmarketing) users can browse photo content that fits their interests, and share this content with friends and other connected users.  Read More

Topics: Social Media

How to Prospect Using Twitter

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With social media tools and online platforms being such an integral part of everyday life now, it only makes sense for businesses to include these mediums in their marketing efforts. One such platform, the microblogging tool and social network Twitter, poses unique challenges for businesses looking to include it in their marketing plan, yet it also offers great lead potential for those who overcome its challenges.  Read More

6 Common Misconceptions about Website Redesign

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When seeking to redesign their company’s website, many business owners forego essential planning and research, and instead dive right into their designing and create subpar final products. Conversely, those who take the time to understand the steps of an effective redesign campaign will often find their designs playing a huge role in their marketing success later on. The most effective website redesign efforts take into account proper formatting, changing web trends and audience interests; factors that versatile business owners embrace to get the greatest lead potential for their websites. 1.) The More the Merrier (With Content)  Read More

How to Create an Online Advertisement for Your Startup Business

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Considering today’s wired audiences, and the integration of the web with essentially every facet of life, startup business owners need online advertising more than ever before to connect with their customers. However, running a successful online advertising campaign requires an understanding of the ways marketing with the web and social media platforms work, as well as the pros and cons of web marketing compared to traditional advertising (newspapers, billboards, television commercials and the like). Many startup business owners may be surprised to learn that, if done right, online advertising can be significantly more specialized (and in the end, effective) than dated, traditional methods. This specialization is the product of inbound marketing, one of the biggest components of a professional online presence. Inbound Techniques and Your Online Advertisement  Read More

Topics: Lead Generation

How to Promote Your Blog Post

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As you may already know, maintaining a regular blog is a great inbound marketing tool. A well-crafted blog improves your SEO, gives your website’s visitors meaningful content to answer their needs and helps you generate leads. But, how do you promote your blog post so that people can see it? There are many ways in which you can promote your blog posts so that more people will see and enjoy your content, such as:  Read More

Topics: Blogging