Applying HubSpot Education to Every Aspect of Your Organization.

Douglas Phillips
10 minutes

5 Reasons Every Marketer Should Get HubSpot Certifications

Jul 24, 2024
Douglas Phillips
6 minutes

Mastering Account-Based Marketing with HubSpot Tools

Account-based marketing (ABM) is a marketing methodology where you identify high-value accounts in your target market and create a personalized buying experience for those accounts.
Marketing
Jul 23, 2024
Eleanor Hecks
5 minutes

Top 6 Marketing Insights From HubSpot's State of Service Report 2024

When it comes to excellent marketing tactics, customer experience (CX) ranks pretty high on the list of considerations. HubSpot’s State of Service Report 2024 aims to improve understanding of how CX impacts retention.
HubSpot
Jul 26, 2024
Kathryn Bouchard
5 minutes

BANT: 30 Questions You Need to Ask To Qualify Your Prospects

BANT is a fast and easy scheme for qualifying leads that has everyone excited. With BANT, you have the opportunity to learn everything you need to know from a prospect in a structured and precise way. This saves a huge ...
Sales
Jan 25, 2024

Categories

Douglas Phillips
11 minutes

How To Run A Digital Course Academy And Avoid Common Pitfalls

So, you want to create a digital course academy. Maybe it's for your customers to help them learn how to use your products and services. Maybe it's for your internal team members to get them up to speed on specific ...
Jun 11, 2024
Douglas Phillips
10 minutes

Top 4 Trends to Know from HubSpot’s State of Marketing Report

So, HubSpot released its annual State of Marketing Report, and we’ve had a few months to parse the findings in the report and put them into practice. The report details some major marketing trends and tools for ...
HubSpot
Jun 10, 2024
Douglas Phillips
8 minutes

HubSpot's Leap into HIPAA Compliance + What it Means for Data Security

HubSpot just made a major announcement: they're adding Health Insurance Portability and Accountability Act (HIPAA) compliance tools to the HubSpot platform!
Jun 06, 2024
Douglas Phillips
6 minutes

Craft an Engaging Company Profile That Converts

In the incredibly crowded marketplace modern businesses face, standing out is more than a goal—it's a necessity. Where does the customer's journey begin? It can begin with any piece of content you create. For example, ...
Marketing Strategy
Jun 05, 2024
Douglas Phillips
4 minutes

Impact Of Shorter-Form Content On Marketing And SEO

One of the challenges of managing your content strategy is determining whether you should focus on creating single, large content pieces that explore a given topic in detail to provide maximum value, or a series of ...
Content Marketing
Jun 04, 2024
Douglas Phillips
9 minutes

7 Traits Of Top-Performing Sales Reps

So, what makes for a great sales rep? What is it that separates the greats from the also-rans of selling? There are a ton of different traits that contribute to a sales rep's success.
May 31, 2024
Douglas Phillips
8 minutes

6 Essential Traits of Effective Business Leaders

Effective leadership can make or break a team. Having a great leader can help inspire members of a group to go above and beyond.
Leadership
May 30, 2024
Douglas Phillips
8 minutes

How HubSpot's AI Service Hub Tools Help Improve Customer Satisfaction

Okay, stop me if you've heard this one: the company's VP of finance (or whoever's in charge of the budget) is demanding that the customer support team slash its expenses by 15%. However, the CEO wants to increase ...
HubSpot
May 29, 2024
Douglas Phillips
9 minutes

Elevate Your Content with AI and HubSpot Content Hub Enterprise

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. With the advent of artificial intelligence (AI), content creation and management have been revolutionized, offering ...
HubSpot
May 27, 2024
Bluleadz
6 minutes

Maximize Service Hub ROI with Help Desk Automation Tools

"Work it harder, make it better, do it faster, makes us stronger" —Daft Punk, Harder, Better, Faster, Stronger. So, what does this song quote have to do with customer service? In the fast-paced world of customer ...
HubSpot
May 22, 2024
Eleanor Hecks
6 minutes

The Deprecation of Third-Party Cookies: Should Your Marketing Change?

Google’s plan to stop using third-party cookies by the end of 2024 has raised many concerns in the marketing world. This change will give users more privacy while they browse, meeting the demands they prefer today. But ...
Inbound Marketing
May 22, 2024
Jeff Previte
7 minutes

Cin7 to HubSpot Integration: A Guide

Unlock the full potential of your business operations by seamlessly integrating Cin7 with HubSpot. This guide walks you through every step of the process.
HubSpot
May 20, 2024
Douglas Phillips
8 minutes

Reinvented Service Hub Features Transforming Customer Engagement

Scaling support team resources and driving customer retention are key concerns for any customer experience (CX) leader. Whether you're a VP of customer support or a support team manager, it's a struggle to acquire ...
HubSpot
May 15, 2024
Bluleadz
6 minutes

Why You Should Switch to Content Hub: Outgrowing HubSpot CMS

"The King is dead, long live the King!" HubSpot has retired its old CMS Hub and in its place has launched an AI-enabled content creation and management powerhouse with Content Hub. This new and vastly improved hub ...
HubSpot
May 13, 2024
Douglas Phillips
8 minutes

The HubSpot NetSuite Integration Guide for Beginners

For any aspect of your business, having the right data available when you need it is critical for success. Data integration between solutions like NetSuite and HubSpot help ensure that you have the information you need ...
HubSpot
May 07, 2024
Douglas Phillips
7 minutes

HubSpot Integration and Migration Overview: QuickBooks

In any business, having a solid grasp of your gross revenue and expenses is fundamental to success. Having tools that make it easy to track your spending and your revenue generation help you measure the financial health ...
HubSpot
May 02, 2024
Douglas Phillips
8 minutes

How to Set Up an Abandoned Cart Workflow in HubSpot

Online storefronts are almost a given for modern businesses. Many companies, particularly those that sell products to customers directly, have online cart systems that allow their customers to complete orders online ...
HubSpot
Apr 30, 2024
Douglas Phillips
8 minutes

How to Set Up HubSpot’s Shopify Integration to Drive Sales

Owning and operating a business has never been easier from an operational standpoint. With so many business-enabling platforms and software available today, you could sell your products or services out of your car trunk ...
HubSpot
Apr 30, 2024