Applying HubSpot Education to Every Aspect of Your Organization.

Bluleadz Marketing
9 minutes

The WordPress Crisis Explained (+ Why Switch to HubSpot's Content Hub)

HubSpot
Sep 30, 2024
Bluleadz Marketing
7 minutes

The Power of Lifecycle Marketing on HubSpot: A Strategic Overview

Are you delivering value to your prospects at every stage of the buyer's journey? Engaging in lifecycle marketing that provides customers with what they need at every step of the way from being strangers to your brand ...
Marketing
Aug 19, 2024
Bluleadz Marketing
6 minutes

Beginner's Guide to Marketing: How to Do Market Research

Alright, so you're a new marketer in your company and you want to start generating jaw-dropping results. Or, maybe you're the owner of a relatively new business. Regardless, the same question remains -- where do you ...
Buyers Journey
Aug 13, 2024
Bluleadz Marketing
9 minutes

6 Tips For Making Effective B2B Content Marketing Campaigns

A lot of people seem to think that marketing is only important for companies that sell products and services to consumers (B2C companies). However, businesses that sell products and services to other businesses (B2B ...
Content Marketing
Aug 08, 2024

Categories

Bluleadz Marketing
20 minutes

The Ultimate Guide to Using HubSpot Custom Objects (+Video Tutorials)

In HubSpot’s own words, objects “represent business relationships and processes.” Objects in HubSpot can be many things—contacts, deals, companies, and tickets are all examples of objects. They’re the basic building ...
HubSpot
Dec 27, 2023
Bluleadz Marketing
16 minutes

What to Know About HubSpot’s Target Accounts Index (+ Videos)

Finding ways to seal the deal with your high-value prospects is a constant challenge for any sales team. Getting the right prospects in the door for sales to talk to is a critical task for marketing departments in any ...
HubSpot
Dec 20, 2023
Bluleadz Marketing
5 minutes

Building Tomorrow: Tech Giants Support Education w/ STEM Scholarships

STEM scholarships can enable students to improve people’s lives and a business’s performance metrics. Tech giants know this, so they financially support education to inspire young people to enter the field. Let’s take a ...
Leadership
Dec 14, 2023
Bluleadz Marketing
25 minutes

HubSpot Contacts: How to Manage Your Database (+ Video Tutorials)

Whether you’re an old hand at managing relationships with customers or are relatively new to the field, odds are that you need some way of keeping track of all the leads, prospects, opportunities, and customers that ...
HubSpot
Dec 08, 2023
Bluleadz Marketing
18 minutes

How to Use HubSpot Calling Tools (+ Videos): The Ultimate Guide

When it comes to closing a deal or providing a vital service to your customers, sometimes an email just isn’t enough. There are occasions where you’ll need to provide that personal touch to a customer interaction to ...
HubSpot
Dec 04, 2023
Bluleadz Marketing
26 minutes

The Ultimate Guide to Using HubSpot Reporting

So, you’ve set up a website, you have a sales team, and your marketing department is cranking out content like crazy. How do you measure your results? Reviewing reports of sales and marketing department performance is ...
HubSpot
Nov 29, 2023
Bluleadz Marketing
5 minutes

How to Use Colors in Marketing to Influence Consumer Behavior

Colors are a large part of your marketing’s success. They are everywhere — shaping logos, advertisements, websites and much more. When businesses use colors, the choices they make are always a strategic and serious ...
Marketing
Nov 22, 2023
Bluleadz Marketing
19 minutes

Advertising vs. Content Marketing vs. Content Advertising (+ Examples)

Modern technology has completely changed the landscape of pretty much everything. People are used to instant gratification and being able to take "control of the wheel" when it comes to their interactions with brands. ...
Marketing
Nov 08, 2023
Bluleadz Marketing
24 minutes

Using HubSpot’s Companies Tool for Your Sales & Marketing (+Videos)

Companies are more than just a property in your HubSpot portal—they’re a critical means of organizing and profiling contacts in your database. That’s why HubSpot has a special page under your contacts just for managing ...
HubSpot
Nov 07, 2023
Bluleadz Marketing
16 minutes

13 Reasons Why You're Not Hitting Your Sales Goals (+ Success Tips)

Without identifiable sales goals to work toward, leaders can become a bit aimless or unfocused when directing their teams. Goal setting isn’t just a guide to your "Big Picture" business objectives. It also helps ...
Sales
Oct 30, 2023
Bluleadz Marketing
17 minutes

10 Tips to Crush Your Next Outbound Sales Calls (+ Script Examples)

I know what you're probably wondering: "Wait, isn't Bluleadz an inbound marketing agency? Why are you doing a post about outbound sales calls?" The reason is simple. Outbound calling still remains a valuable means of ...
Sales
Oct 30, 2023
Bluleadz Marketing
12 minutes

How to Run the Best Pipeline Review Meeting (+ 10 Questions)

Any salesperson can tell you that managing your sales pipeline can be incredibly complicated. Organizing top, middle, and bottom-of-the-funnel interactions and setting up content and resources to facilitate the buyer's ...
Sales
Oct 27, 2023
Bluleadz Marketing
13 minutes

The Ultimate HubSpot Onboarding Checklist: How to Start Growing Fast

HubSpot is a streamlined, all-in-one tool for inbound marketing, sales, and customer service. While the convenience of having everything you need in one software makes your marketing and sales workflows more efficient, ...
HubSpot
Oct 27, 2023
Bluleadz Marketing
17 minutes

How Long Does It Take to Design a Website? (+Timeline)

The way your website looks and functions has a huge impact on user experience and how your brand is perceived. If your website looks like you’re sending visitors back to the ‘90s, it can potentially impact future ...
Marketing
Oct 26, 2023
Bluleadz Marketing
17 minutes

How to Clean Up Your Contacts In HubSpot CRM (+ Data Cleansing Tools)

There are many reasons why HubSpot has such a large and loyal following. It’s a user-friendly, all-in-one platform that enables your teams to provide customer service, market to prospects, and improve your sales process ...
HubSpot
Oct 25, 2023
Bluleadz Marketing
29 minutes

21 Modern Website Design Trends (+ Examples of Sites That Convert)

The term modern can be subjective. Maybe you consider interactive content to be a modern element; or having a responsive design lets you know that the website owner is current on SEO best practices. If you’re in an ...
Marketing
Oct 23, 2023
Bluleadz Marketing
24 minutes

121 Powerful Trigger Words That Elevate Content Marketing (+ Examples)

Can you think of any ads, headlines, or titles that immediately snatched your attention just because of how they were phrased? That they made you feel impassioned or emotional for some reason, but you couldn't quite ...
Marketing
Oct 20, 2023
Bluleadz Marketing
14 minutes

8 Business Development Metrics to Help You Fill Your Pipeline

Business development teams have become a central part of the sales process. Why? Because business development is highly impactful to what happens at the top of your sales funnel. The correspondence between business ...
Sales
Oct 18, 2023