Applying HubSpot Education to Every Aspect of Your Organization.
5 Reasons Every Marketer Should Get HubSpot Certifications
Categories
How to Use Colors in Marketing to Influence Consumer Behavior
Colors are a large part of your marketing’s success. They are everywhere — shaping logos, advertisements, websites and much more. When businesses use colors, the choices they make are always a strategic and serious ...
Advertising vs. Content Marketing vs. Content Advertising (+ Examples)
Modern technology has completely changed the landscape of pretty much everything. People are used to instant gratification and being able to take "control of the wheel" when it comes to their interactions with brands. ...
Using HubSpot’s Companies Tool for Your Sales & Marketing (+Videos)
Companies are more than just a property in your HubSpot portal—they’re a critical means of organizing and profiling contacts in your database. That’s why HubSpot has a special page under your contacts just for managing ...
13 Reasons Why You're Not Hitting Your Sales Goals (+ Success Tips)
Without identifiable sales goals to work toward, leaders can become a bit aimless or unfocused when directing their teams. Goal setting isn’t just a guide to your "Big Picture" business objectives. It also helps ...
10 Tips to Crush Your Next Outbound Sales Calls (+ Script Examples)
I know what you're probably wondering: "Wait, isn't Bluleadz an inbound marketing agency? Why are you doing a post about outbound sales calls?" The reason is simple. Outbound calling still remains a valuable means of ...
How to Run the Best Pipeline Review Meeting (+ 10 Questions)
Any salesperson can tell you that managing your sales pipeline can be incredibly complicated. Organizing top, middle, and bottom-of-the-funnel interactions and setting up content and resources to facilitate the buyer's ...
The Ultimate HubSpot Onboarding Checklist: How to Start Growing Fast
HubSpot is a streamlined, all-in-one tool for inbound marketing, sales, and customer service. While the convenience of having everything you need in one software makes your marketing and sales workflows more efficient, ...
How Long Does It Take to Design a Website? (+Timeline)
The way your website looks and functions has a huge impact on user experience and how your brand is perceived. If your website looks like you’re sending visitors back to the ‘90s, it can potentially impact future ...
How to Clean Up Your Contacts In HubSpot CRM (+ Data Cleansing Tools)
There are many reasons why HubSpot has such a large and loyal following. It’s a user-friendly, all-in-one platform that enables your teams to provide customer service, market to prospects, and improve your sales process ...
21 Modern Website Design Trends (+ Examples of Sites That Convert)
The term modern can be subjective. Maybe you consider interactive content to be a modern element; or having a responsive design lets you know that the website owner is current on SEO best practices. If you’re in an ...
121 Powerful Trigger Words That Elevate Content Marketing (+ Examples)
Can you think of any ads, headlines, or titles that immediately snatched your attention just because of how they were phrased? That they made you feel impassioned or emotional for some reason, but you couldn't quite ...
8 Business Development Metrics to Help You Fill Your Pipeline
Business development teams have become a central part of the sales process. Why? Because business development is highly impactful to what happens at the top of your sales funnel. The correspondence between business ...
Mastering the HubSpot Conversations Inbox (+ Videos)
Wouldn’t it be great if there was a single location in your customer relationship management (CRM) solution where you could track all of your communications with customers across all of your different channels? Well, if ...
How to Engage a Virtual Audience: (+Tips and Interaction Strategies)
Imagine attending a professional development event where you listen to speakers, network, play games, and chat with other attendees — all from your home office. You can build an event just like that with the help of a ...
12 Partnership Marketing Examples That Drives Sales (+ Tips)
There comes a time when many brands need to leverage their marketing strategies by doing something daring and exciting to capture the attention of untapped market segments. A good way to give their brand the edge they ...
20 Excellent Trade Show Marketing Ideas to Get More Leads (+ Examples)
Industry events are an excellent opportunity to network with an engaged audience and present them with content and resources geared toward their interests. When you’re well prepared for these events, you can make a big ...
5 Simple Steps to Write a Benefit Statement (+ Tips and Examples)
When talking to potential customers, marketers often fall into the trap of listing all of the special features that their product or service offers, hoping to persuade them with cool traits and tricks. While features ...
27 Common Sales Problems & How to Fix Them
Having some sales problems? As a team embraces the inbound philosophy, it’s important to recognize opportunities to re-engineer processes around sales best practices. Many techniques that were once favored in ...