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The HubSpot Email Guide: Everything You Need to Know (+Video)
Emails are a critical communication channel for businesses of all sizes and industries. According to Statista, there were 347.3 billion emails sent per day in 2023—and that number is projected to grow to 392.5 billion ...
The Guide to Using HubSpot Lists (+Video Tutorials)
Okay, so you’ve built out your HubSpot platform a bit—you have a website, you’ve set up ads, you’re generating new contacts via HubSpot forms, but what now? How can you turn those new contacts into customers and ...
How to Conduct an SEO Analysis to Climb SERPs (+ SEO Tools & Checklists)
Search engine optimization (SEO), in its simplest terms, is the process of making changes to your website to make it more visible to search engines and improve your site’s rank. But improving your SEO isn’t a process ...
8 Metrics to Track for Measuring the Success of Recruitment Marketing
With today’s highly competitive job market, it can be challenging for companies to attract top talent. Nevertheless, employers use different recruitment marketing tactics to spread the word about their job ...
The HubSpot Activity Feed Guide (+ Tutorial Videos)
HubSpot is constantly working to expand the list of tools that users have available to them. And, the more tools that you use on the platform, the more easily you can track all of your interactions with leads, ...
The Ultimate Guide to Using HubSpot Custom Objects (+Video Tutorials)
In HubSpot’s own words, objects “represent business relationships and processes.” Objects in HubSpot can be many things—contacts, deals, companies, and tickets are all examples of objects. They’re the basic building ...
What to Know About HubSpot’s Target Accounts Index (+ Videos)
Finding ways to seal the deal with your high-value prospects is a constant challenge for any sales team. Getting the right prospects in the door for sales to talk to is a critical task for marketing departments in any ...
Building Tomorrow: Tech Giants Support Education w/ STEM Scholarships
STEM scholarships can enable students to improve people’s lives and a business’s performance metrics. Tech giants know this, so they financially support education to inspire young people to enter the field. Let’s take a ...
HubSpot Contacts: How to Manage Your Database (+ Video Tutorials)
Whether you’re an old hand at managing relationships with customers or are relatively new to the field, odds are that you need some way of keeping track of all the leads, prospects, opportunities, and customers that ...
How to Use HubSpot Calling Tools (+ Videos): The Ultimate Guide
When it comes to closing a deal or providing a vital service to your customers, sometimes an email just isn’t enough. There are occasions where you’ll need to provide that personal touch to a customer interaction to ...
The Ultimate Guide to Using HubSpot Reporting
So, you’ve set up a website, you have a sales team, and your marketing department is cranking out content like crazy. How do you measure your results? Reviewing reports of sales and marketing department performance is ...
How to Use Colors in Marketing to Influence Consumer Behavior
Colors are a large part of your marketing’s success. They are everywhere — shaping logos, advertisements, websites and much more. When businesses use colors, the choices they make are always a strategic and serious ...
Advertising vs. Content Marketing vs. Content Advertising (+ Examples)
Modern technology has completely changed the landscape of pretty much everything. People are used to instant gratification and being able to take "control of the wheel" when it comes to their interactions with brands. ...
Using HubSpot’s Companies Tool for Your Sales & Marketing (+Videos)
Companies are more than just a property in your HubSpot portal—they’re a critical means of organizing and profiling contacts in your database. That’s why HubSpot has a special page under your contacts just for managing ...
13 Reasons Why You're Not Hitting Your Sales Goals (+ Success Tips)
Without identifiable sales goals to work toward, leaders can become a bit aimless or unfocused when directing their teams. Goal setting isn’t just a guide to your "Big Picture" business objectives. It also helps ...
10 Tips to Crush Your Next Outbound Sales Calls (+ Script Examples)
I know what you're probably wondering: "Wait, isn't Bluleadz an inbound marketing agency? Why are you doing a post about outbound sales calls?" The reason is simple. Outbound calling still remains a valuable means of ...
How to Run the Best Pipeline Review Meeting (+ 10 Questions)
Any salesperson can tell you that managing your sales pipeline can be incredibly complicated. Organizing top, middle, and bottom-of-the-funnel interactions and setting up content and resources to facilitate the buyer's ...
The Ultimate HubSpot Onboarding Checklist: How to Start Growing Fast
HubSpot is a streamlined, all-in-one tool for inbound marketing, sales, and customer service. While the convenience of having everything you need in one software makes your marketing and sales workflows more efficient, ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
