Applying HubSpot Education to Every Aspect of Your Organization.
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What’s the Deal with HubSpot Deals? How to Manage the Tool (+Videos)
Okay, you’ve got a healthy marketing funnel going—stuffing the top with leads, nurturing them with marketing content, and converting them to sales-qualified leads (SQLs). What’s next? Well, after your sales team has ...
The Ultimate Guide to Using HubSpot Tickets (+ Video Tutorials)
Tickets are an important means for organizations to track and prioritize actions. With a solid ticketing system, organizations can help their service teams track (and adhere to) service level agreements (SLAs). This can ...
BANT: 30 Questions You Need to Ask To Qualify Your Prospects
BANT is a fast and easy scheme for qualifying leads that has everyone excited. With BANT, you have the opportunity to learn everything you need to know from a prospect in a structured and precise way. This saves a huge ...
The HubSpot Email Guide: Everything You Need to Know (+Video)
Emails are a critical communication channel for businesses of all sizes and industries. According to Statista, there were 347.3 billion emails sent per day in 2023—and that number is projected to grow to 392.5 billion ...
The Guide to Using HubSpot Lists (+Video Tutorials)
Okay, so you’ve built out your HubSpot platform a bit—you have a website, you’ve set up ads, you’re generating new contacts via HubSpot forms, but what now? How can you turn those new contacts into customers and ...
How to Conduct an SEO Analysis to Climb SERPs (+ SEO Tools & Checklists)
Search engine optimization (SEO), in its simplest terms, is the process of making changes to your website to make it more visible to search engines and improve your site’s rank. But improving your SEO isn’t a process ...
8 Metrics to Track for Measuring the Success of Recruitment Marketing
With today’s highly competitive job market, it can be challenging for companies to attract top talent. Nevertheless, employers use different recruitment marketing tactics to spread the word about their job ...
The HubSpot Activity Feed Guide (+ Tutorial Videos)
HubSpot is constantly working to expand the list of tools that users have available to them. And, the more tools that you use on the platform, the more easily you can track all of your interactions with leads, ...
16 TOFU, MOFU, and BOFU Content Examples for Your Marketing Funnel
Before the advent of the internet, marketing was almost exclusively based on outbound methodologies. Whether you were ready to buy or not, TV commercials would interrupt your favorite shows. Newspaper and magazine ads ...
The Ultimate Guide to Using HubSpot Custom Objects (+Video Tutorials)
In HubSpot’s own words, objects “represent business relationships and processes.” Objects in HubSpot can be many things—contacts, deals, companies, and tickets are all examples of objects. They’re the basic building ...
What to Know About HubSpot’s Target Accounts Index (+ Videos)
Finding ways to seal the deal with your high-value prospects is a constant challenge for any sales team. Getting the right prospects in the door for sales to talk to is a critical task for marketing departments in any ...
12 of the Greatest Unsubscribe Page Examples You Can Steal
No matter how hard you work to make your blog engaging and high-quality, it’s inevitable that some of your subscribers will choose to opt out of receiving new blogs from you. When it comes to lead generation, ...
19 Tips on How to Conduct Social Media Prospecting on the Top 5 Sites
In today's world, social media is both the main source for the latest news and the medium most people use to stay connected. Social networking sites can also help you become a thought leader and earn new customers and ...
Building Tomorrow: Tech Giants Support Education with STEM Scholarships
STEM scholarships can enable students to improve people’s lives and a business’s performance metrics. Tech giants know this, so they financially support education to inspire young people to enter the field. Let’s take a ...
HubSpot Contacts: How to Manage Your Database (+ Video Tutorials)
Whether you’re an old hand at managing relationships with customers or are relatively new to the field, odds are that you need some way of keeping track of all the leads, prospects, opportunities, and customers that ...
7 Great FAQ Page Examples That You Can Copy (+ Best Practices)
Clients and customers are bound to have a few questions about your products, services, or company. While we want to try and answer those questions in our web copy, blog posts, and content, it can sometimes be difficult ...
How to Use HubSpot Calling Tools (+ Videos): The Ultimate Guide
When it comes to closing a deal or providing a vital service to your customers, sometimes an email just isn’t enough. There are occasions where you’ll need to provide that personal touch to a customer interaction to ...
The Ultimate Guide to Using HubSpot Reporting
So, you’ve set up a website, you have a sales team, and your marketing department is cranking out content like crazy. How do you measure your results? Reviewing reports of sales and marketing department performance is ...