Have You Ever Heard Of Pattern Recognition?
In the context of inbound marketing, pattern recognition is about active perception. Identifying habits. Isolating them and then leveraging them to your company's advantage. We're talking about how people use search engines. Online marketing is a challenge, but it's far from insurmountable. We know you're up to it, right? You run a successful small business. You brilliantly transformed your idea into a well-oiled, profit-generating machine. Yet, you still aren't satisfied with your online marketing strategy. You need a unique blueprint customized to your needs within the context of your local market, designed and drafted by online marketing experts. If you aren't getting the conversions you expected, don't panic. There are some smart measures you can take to dramatically increase traffic to your website and turn that rush into solid gains for your company. Experienced inbound marketing pros are adept at identifying Internet search patterns and creating websites that use those patterns to your benefit.
In many ways, the more things change, the more they stay the same. Sure. Search engine marketing (SEM) and search engine optimization (SEO) are more complex than ever. You may have heard about two Google algorithmic updates that have dramatically reshaped how sites get found: Panda and, very recently, Penguin. Both of these updates radically changed how sites are sorted when users enter search terms into Google. Online marketing experts can help you sort through the current DO's and DON'Ts of building a breakout website.
Here's one HUGE takeaway: if you deliver original, high-quality content designed to directly engage your target, you'll win.
Countdown: 5 Days, 5 Steps Until You Become An Online Marketing Expert
Here's a quick bulleted list of why online marketing experts can catapult your website to the top of the search returns:
Standout site design - It may seem a little obvious, but you might be surprised at how often this rudimentary tenet of online marketing gets overlooked. How many times have you been to a business' website only to find that it has a bad appearance, that it doesn't navigate well and that it's loaded with a bunch of repetitive links that lead you to the same place? Unfortunately, it happens way too often. Smart, well-engineered and aesthetically pleasing site design is essential to your online success. Bad websites will chase prospects away. Your website is the face of your business and every detail that goes into it is important. Inbound marketing brings potential customers to you, so it's necessary to have a knockout website built to impress.
Site optimization - The next step is site optimization. This includes a well-written, keyword-rich website that features original copy. Closely-related to optimization involves reaching out with other forms of value-laden content like white papers, an interactive blog including social media buttons, embedded videos and other site elements built to engage your visitors and extend your brand around the web. We can't stress enough how vital it is that you interact with your visitors after the recent rollout of Penguin. Online marketing experts and inbound marketing consultants will you show how a HubSpot site with electric, optimized content attracts leads. And how it converts them to brand evangelists.
Unique landing pages - Oustanding, inviting and persuasive landing pages are instrumental for lead conversion. However, within the context of inbound marketing, they have to be persuasive without being intrusive. Inbound marketing is understanding the art of the invitation.
Lead nurturing - Lead nurturing is closely bound with site optimization. How? Because elements included on your site like white papers are provided by online marketing experts to help convince prospects who aren't quite ready to 'buy' yet. Blogs are also an invaluable lead nurturing asset because they're an outreach to your public. For example, say you own a plumbing company. A blog chock full of useful information on useful household DIY plumbing repairs is educational and relevant to prospects. And it keeps people returning to your website. The more they come back, the more likely they are to call on you.
Customer retention - Inbound marketing isn't just about getting found. It's also about maintaining a high retention rate on your conversions. To learn more about how online marketing specialists keep your customers coming back, take a look around our website, read our blog and check out our free eBooks.
So....You Ready To Be An Online Marketing Wiz?
One of the most advantageous aspects of inbound marketing is that the proof is in the numbers. Online marketing experts can demonstrate, through sound, reliable web analytics, how your website traffic is improving. It's about Internet savvy and pattern recognition. Contact us today to find out more.