At a certain point in every company’s life-cycle, you face a choice:
Outsourced marketing or in-house?
Executives look at outsourcing with a critical eye, wondering if it’ll really live up to their high expectations. Let’s face it: You’ve probably heard horror stories about communication mix-ups or inconsistent results when certain things are outsourced.
But have you heard about the immense advantages of outsourced marketing?
With the right outsourced marketing team – a team that truly understands and cares about your vision – you can get faster, more efficient, more powerful marketing at a fraction of the price. No in-house team can match what the right outsourced partner can do.
Not sure? Let’s look at five ways good outsourced marketing stands out:
1. An Outsourced Marketing Team Lets You Focus on What You Do Best
Is your company trying to be all things to all people? Hiring adds a huge amount of complexity and overhead to your business. By the time you recruit and onboard an in-house marketing team, months can pass while you essentially re-invent the wheel.
Outsourcing means you never have to take your eyes off your goals. You can invest your time and energy in the areas where you already excel while trusting marketing experts to translate your goals and ideas into sound strategies.
2. An Outsourced Marketing Team Makes You Responsive and Flexible
Great marketing doesn’t come solely from inside your brand; It’s organic and responsive, engaging with ongoing conversations in your industry. New innovations, professional events, and many other factors offer breakthrough marketing opportunities.
When turnaround time is tight, will you be ready?
When non-marketing companies try to build a marketing plan from scratch, it’s often focused on a single, inflexible idea. It takes experience and insight for a marketing team to balance multiple priorities – and turn your company into a credible, informed participant in important trends.
3. An Outsourced Marketing Team is Always on the Cutting Edge
In his classic book Seven Habits of Highly Effective People, Stephen Covey coined the phrase sharpening the saw. It means continuously growing, improving, and renewing yourself. In any profession, this process demands hundreds of hours a year.
You want a marketing team dedicated to staying sharp: Knowing the latest tools, techniques, and technologies to make sure your message resonates with your audience. With an outsourced team, you leave this process (and the associated costs) to the experts.
4. An Outsourced Marketing Team Means a Focus on Performance
When all is said and done, any outsourced team lives and dies by ROI. One of your first and highest expectations for a marketing team should be this: They collect the data you need to see whether they are really delivering results.
(And, of course, they actually show you!)
In an in-house team, there’s a tendency to sink more resources into strategies that aren’t working. Outsourced teams know they have to demonstrate their expertise in every piece of content, every ad, and every campaign – they don’t succeed unless you do.
5. An Outsourced Marketing Team Creates Clarity from Complexity
When you engage a marketing firm, you’re paying for two things. First is the knowledge the team brings you. Second, and just as vital, is mature processes and the ability to follow through ... to actually deliver on their wisdom, not just talk about it.
A defined, refined marketing process is the key to ensuring that your complete inbound process – from ads and lead generation to relationship nurturing and sales – works seamlessly alongside your operations. You can only “set it and forget it” (goals, that is) when you outsource.
At Bluleadz, we strive to embody the best of what an outsourced marketing team can do. We’re chosen by top technology firms, manufacturers, and others who want to harness the power of inbound marketing to make their unique mark on challenging industries.
We believe in holding ourselves accountable – that means month-to-month engagements that emphasize transparency, collaboration, trust, and openness. You know what you’re getting with Bluleadz: Our clarity and consistency is the foundation of your success.