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Top 6 Marketing Insights From HubSpot's State of Service Report 2024
When it comes to excellent marketing tactics, customer experience (CX) ranks pretty high on the list of considerations. HubSpot’s State of Service Report 2024 aims to improve understanding of how CX impacts retention.
Google Sets Its Sights on a HubSpot Acquisition: What You Should Know
Several news outlets recently reported that Google may be trying to buy HubSpot to shore up its customer relationship management offerings. The move would help Google compete better with Microsoft by offering additional ...
The Deprecation of Third-Party Cookies: Should Your Marketing Change?
Google’s plan to stop using third-party cookies by the end of 2024 has raised many concerns in the marketing world. This change will give users more privacy while they browse, meeting the demands they prefer today. But ...
8 Metrics to Track for Measuring the Success of Recruitment Marketing
With today’s highly competitive job market, it can be challenging for companies to attract top talent. Nevertheless, employers use different recruitment marketing tactics to spread the word about their job ...
Building Tomorrow: Tech Giants Support Education with STEM Scholarships
STEM scholarships can enable students to improve people’s lives and a business’s performance metrics. Tech giants know this, so they financially support education to inspire young people to enter the field. Let’s take a ...
How to Use Colors in Marketing to Influence Consumer Behavior
Colors are a large part of your marketing’s success. They are everywhere — shaping logos, advertisements, websites and much more. When businesses use colors, the choices they make are always a strategic and serious ...
How to Engage a Virtual Audience: (+Tips and Interaction Strategies)
Imagine attending a professional development event where you listen to speakers, network, play games, and chat with other attendees — all from your home office. You can build an event just like that with the help of a ...
What Businesses Should Know About This Month's Apple Event
The buzz surrounding the Apple event and annual announcement on new iPhone features fills the news every fall. September 12, 2023, was no different, with multiple outlets posed to share the latest features. Apple has a ...
How AI Drives Business Growth and Competitive Advantage
In the rapidly evolving world of business technology, utilizing artificial intelligence (AI) is not optional if you want to keep up. AI business growth happens in various ways, including employee productivity, customer ...
Empowering Growth: The Role of Strong Leaders in Cultivating Talent and Innovation
A leader's job is to map out growth opportunities and find ways to thrive as individuals and employees. Managers and team leaders must encourage and uplift while pointing people to improvement. Figuring out how to ...
6 Ways to Elevate Customer Experience With ChatGPT
A global economy and added competition require companies to offer customer-centric experiences to attract a limited pool of users. You want to stand out from the competition and give your customers a stellar experience. ...
3 SMS Marketing Facts That Surprise Most Marketers
SMS marketing is not new, but it feels novel. Email marketing has overshadowed most communication marketing methods since email’s inception, but companies are getting craftier and savvier by taking advantage of text ...
How the Rise of AI Is Changing the Marketing Industry
With the rise of artificial intelligence (AI), this technology is making a transformation in the marketing industry. As a marketer, you understand the importance of staying ahead of emerging trends. However, AI is ...
There's a Huge Shift in Customer Expectations Happening Now
Customer expectations have changed a lot when it comes to buying goods and services. Just 20 years ago, it was common to pay by check at the grocery store. Now, you’d be hard-pressed to find anyone carrying a checkbook, ...
What Love Is Blind Taught Me About Brand Marketing
Love Is Blind, a popular Netflix show that follows a group of singles looking for love and willing to marry someone they’ve never met in person, can teach you a lot about brand marketing. The show stars contestants that ...
The Top Growing User Interface (UI) Trends to Help You Grow in 2023
User interface (UI) designers have to stay up on the latest UI trends if they want to create successful sites and apps. While some elements remain the same over time, others change as technology and society changes. ...
The Top Marketing Solutions Businesses Should Invest In to Grow
Marketing is a crucial part of running a successful business. Yet, it is one of the areas companies can waste money more quickly than almost any other. How can one know which promotional efforts pay off and which should ...
6 Reasons Why You Should Write a Year In Review Blog Post
Finding excellent content for your blog can be a challenge even with an editorial calendar and plenty of useful topics to cover. A year in review blog post gives you an opportunity to summarize your top performing ...