Applying HubSpot Education to Every Aspect of Your Organization.

Douglas Phillips
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10 minutes

5 Reasons Every Marketer Should Get HubSpot Certifications

Jul 24, 2024
Eleanor Hecks

Eleanor Hecks

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Eleanor Hecks is editor-in-chief at Designerly Magazine. She was the creative director at a prominent digital marketing agency prior to becoming a full-time freelance designer. Eleanor lives in Philadelphia with her husband and pup, Bear.
Douglas Phillips
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6 minutes

Mastering Account-Based Marketing with HubSpot Tools

Account-based marketing (ABM) is a marketing methodology where you identify high-value accounts in your target market and create a personalized buying experience for those accounts.
Marketing
Jul 23, 2024
Eleanor Hecks
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5 minutes

Top 6 Marketing Insights From HubSpot's State of Service Report 2024

When it comes to excellent marketing tactics, customer experience (CX) ranks pretty high on the list of considerations. HubSpot’s State of Service Report 2024 aims to improve understanding of how CX impacts retention.
HubSpot
Jul 26, 2024
Kathryn Bouchard
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5 minutes

BANT: 30 Questions You Need to Ask To Qualify Your Prospects

BANT is a fast and easy scheme for qualifying leads that has everyone excited. With BANT, you have the opportunity to learn everything you need to know from a prospect in a structured and precise way. This saves a huge ...
Sales
Jan 25, 2024

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Leadership

HubSpot
Eleanor Hecks
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5 minutes

6 Tips to Improve Lead Generation and Grow Your Sales Pipeline

Many businesses survive on the lifeblood of new leads. If you truly want to grow, you must keep the clients you have while adding new ones on a regular basis. You might feel unsure about where to start, though. Perhaps ...
Lead Generation
May 20, 2021
Eleanor Hecks
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7 minutes

5 Growth Opportunities for Businesses in a Post-COVID-19 World

COVID-19 may be waning thanks to our vigilant medical and research communities, but the world has changed irrevocably. Many organizations have undergone a digital transformation faster than ever before, and the pandemic ...
Leadership
Apr 20, 2021
Eleanor Hecks
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8 minutes

7 Website Optimization Tips to Prepare Your Site for Traffic Surges

One of the best things that can happen to your website, and online presence, is a surge in traffic. However, if you didn’t prepare for it, a swell can bog down performance, or worse, knock it offline. Disruptions can ...
Marketing
Mar 19, 2021
Eleanor Hecks
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5 minutes

How Digital Businesses Should Conduct Operations Post-Pandemic

Digital businesses might not be the first industry you think of when considering COVID-19-related changes. However, there are many areas where companies of all types have had to embrace shifting perspectives, immediate ...
Leadership
Feb 18, 2021
Eleanor Hecks
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5 minutes

How to Use Human-Centered Design to Deliver an Awesome User Experience

When visitors land on your website, you want their experience to be smooth and intuitive. Understanding what human-centered design and user experience (UX) is and the differences between them help you serve up features ...
Marketing
Jan 21, 2021