If you're a new HubSpot user, navigating the blog tool may seem like information overload. HubSpot blog tool is built out a bit differently than similar tools on other platforms. Namely, it integrates with everything else in the CRM; CTAs, campaigns, lists and other automated marketing tools.
To make things a little easier, in this video walkthrough I provide a step-by-step process on creating a HubSpot blog post and optimizing existing blog posts.
Whate to Consider When Optimizing a Blog Post
When optimizing a business blog post on HubSpot, there are more than a few bases to cover before taking the post live. These include:
- Title and post URL
- Campaign
- Selected keywords and tags
- Inbound and external hyperlinks
- Author
- Meta description
- Featured images and media
- Scheduling
Make sure all of these elements are addressed and follow the steps in the video tutorial above, and you'll see improvements in your company's blog posts in no time.
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