If you're a new HubSpot user, navigating the blog tool may seem like information overload. HubSpot blog tool is built out a bit differently than similar tools on other platforms. Namely, it integrates with everything else in the CRM; CTAs, campaigns, lists and other automated marketing tools.
To make things a little easier, in this video walkthrough I provide a step-by-step process on creating a HubSpot blog post and optimizing existing blog posts.
Everything to Consider When Optimizing a Blog Post
When optimizing a business blog post on HubSpot, there are more than a few bases to cover before taking the post live. These include:
- Title and post URL
- Selected keywords and tags
- Inbound and external hyperlinks
- Meta description
- Featured images and media
Make sure all of these elements are addressed and follow the steps in the video tutorial above, and you'll see improvements in your company's blog posts in no time.