There is no doubt that social media can have a huge positive impact on your brand. From increased brand recognition to higher conversion rates, marketing your brand on various social platforms has plenty of benefits.
If you are currently on the HubSpot platform, syncing your employees' social networks will drastically increase your reach on social channels. That means more opportunities to convert, better search engine rankings (since Google calculates social media presence as a significant factor) and much more.
Video Tutorial: How To Sync Your Social Accounts In HubSpot