It's no secret that visual content, like photos and graphics, have a huge impact on your audience. As Jackeline explains in this Marketing Minute, Adobe Illustrator is the best program for building and exporting infographics, which are among the most popular forms of visual content.
But why do you need infographics?Why Infographics Matter
They Generate More Web Traffic.
Readers love the visual aspect of infographics. They engage more with visual content, which can boost overall web traffic.
The more visitors engage with your infographics, the more opportunity you have to build backlinks and climb search rankings. This can eventually lead to more organic traffic.
And the good news is, thanks to programs like Adobe Illustrator, you can put together an awesome infographic in no time.
They Help You Stay Competitive.
Everyone knows the power of visual content nowadays. If you're not delivering awesome visual content to your target audience, you're already falling behind.
Your competitors are attracting your audience because they're likely ahead of you. As a 2018 report from Content Marketing Institute (CMI) and MarketingProfs found, a whopping 65% of B2B marketers use them for content marketing purposes.
The best time to jump into the infographic game is right now.
You'll Earn More Time From Readers.
Visuals that you include in your content should serve a purpose. According to Nielsen Norman Group studies, users spend more time looking at relevant images than they do reading text.
Remember to keep the reader in mind. You don't want to stuff useless images in your content. When you create your infographics, ensure they relate to the written content in your article and add more value.
This way, readers consume both the visual and written content and get the most value out of the entire article.
Infographics Provide More Engaging Instructions.
Infographics are especially helpful when you're guiding your readers through something that is complex. Written directions can only get readers so far.
In fact, visuals and the written word combined are more effective in messaging than just text. A study published in the Educational Technology Research and Development
publication found that those following directions with text and illustrations do 323% better than people following directions without illustrations.
That's a big difference in people successfully following instructions.
They Cater to All Learners.
Not all people are educated in the same way. According to research from a OneSpot infographic, 65% of people are visual learners, and 40% of people respond better to visual information than plain text.
And our brains process visuals differently than other forms of stimuli and information. We use 50% of the brain processing visuals. When it comes to retention, visuals are often easily remembered – 80% of what is seen is retained.
Bottom line: infographics are a great form of content because readers spend more time on them, many people prefer visual learning, and people are better at retaining the information and following instructions that are visual.
This is why infographics are especially beneficial for companies looking to describe abstract products, like software, applications, and other intangible goods.
Why Adobe Illustrator Reigns Supreme
Jackeline covered the best features that Adobe Illustrator provides, including the following:
- SVG files – No more fuzziness, pixelation, or distortion in your exported images.
- Customization of SVG files – Import files you already have on hand and make them look awesome instantly.
- Animation – Bring visuals to life with tools that make it easy to animate.
- Cloud support – As part the Creative Cloud, you can access your work any day, at any time, and your changes are saved in all other cloud tools, including InDesign and Photoshop.
Take your content to the next level quickly by using the exceptional, user friendly Adobe Illustrator. Your readers will love your new creations.