What Is a Pillar Page? | Marketing Minute #006
Hey everyone, Jeff Previte here. I'm the content marketing specialist here at Bluleadz, and I wanted to talk about pillar pages in this Marketing Minute.
So, what is a pillar page? A pillar page is a long-form piece of content that is comprehensive, ungated, and focused on a broad topic. Pillar pages are part of what's called a topic cluster. Topic clusters consist of both pillar pages and cluster content.
The reason topic clusters are so important is
There are several benefits to using a pillar page approach:
- First of all, you can boost your search visibility.
- Second, you can have a more organized approach to your content planning strategy.
- And finally—and best of all—you can generate leads by offering a pillar page as a downloadable resource.