The time it takes for websites to collect dust happens quicker than you think. In fact, it’s happening right now. Ask yourself: When’s the last time any substantial changes were made to your website to help improve the user experience and conversion path? If it’s been longer than 6 months, you’re already behind the curve.

Our inbound design approach utilizes data and analytics to delve deep into your buyer personas and make incremental improvements based on their needs. This helps you not only overhaul your site, but also monitor and tweak to increase conversion rates and results over time.

Websites shouldn’t have a “set-it-and-forget-it” philosophy – hence why we’ve developed this approach. Why? Because inbound works, and paired with design, it’s nigh unstoppable.

Our Process is Simple

Just like Rome wasn’t built in a day, you can’t overhaul a website in that amount of time, either. But fret not–after an initial conversation & planning, the redesign process happens in 4 easily-digestible steps:


This step can be the hardest to understand, as its sole purpose is to show layout and page flow/hierarchy. Wireframes do not show design, but rather are low fidelity in order to isolate the layout of the website pages apart from word choice and imagery. Think about it as a bare-bones black-and-white blueprint. Not fleshed out, but giving you the boxes and abstract configuration of what a page is going to look like and how it’s going to flow. Although not colorful or exciting, it’s a necessary step.

Full Color Proofs

Consider proofs a high-fidelity Photoshop website rendition. This is where you’re able to view colors and (ideally) content if it’s ready. Now is the time to make tweaks and lock in the preferred design. Doing so makes the rest of the process go by much more smoothly. From its finalization, proofs are the template used to match in the development phase.


This is where all the coding hoopla happens. Using the static proofs as a baseline, our designers translate them into a functioning and dynamic website using HTML5, CSS and JavaScript. Keep in mind the amount of time this takes can vary greatly depending on the platform, complexity, and desired animations.


The final step is  you guessed it  taking the site live! Depending on whether you have an existing site we’re updating or we’re transferring to HubSpot’s COS, it involves more than just flipping an “on” switch. There’s also a period of 24-48 hours where your website may intermittently display your previous site as the domain settings resolve and update. That said, we like to launch on a weekday in order to be on-hand for any issues that may arise.

See What We've Got

We understand your website is a window to your business’s soul and can make or break someone’s impression instantly. With over 100 redesigned websites under our belt, our priority lies in innovation meshed with inbound best practices for peak results. Check out what we’ve done for our clients below:

View More Designs

BushTracks Expeditions
Catalogic Software
Florida Transportation Systems, Inc.
OmniComm Systems, Inc.
Ingram Micro ITAD
Plan Automation
PTI Security Systems
Southern States Enterprises
National Resource Management
Pan Am Leathers
Ovuline, Inc.
Lowman Law Firm
Snap Recordings
Compuquip Technologies

What Our Clients Think

Joanne Ayres

Marketing Director

AVI Networks

Go Above & Beyond

A great hardworking team! They go above and beyond more often than they need to. They are incredibly responsive, and always willing to get stuck in.

Mike Swigunski

Marketing & Sales Coordinator

Empire Flippers

Great Quality Work! 5/5 Star

Working with Bluleadz was a really great experience and the work they delivered was top notch. We were experiencing gmail clipping issues and they were able to resolve this issue and completely revamp all of our emails to make them perform better and improve the overall design. I highly recommend Bluleadz!

Who's a Good Fit?

These are the problems we solve for our clients on a daily basis. If you can relate to any of the ones listed below, then you definitely make a good fit with BZ.

Outdated Website

Your website needs updating because it’s not user-friendly and doesn’t look modern or professional enough to represent our brand.

Not Mobile Responsive

Your website is not optimized for mobile, or is not very responsive and has a very poor user experience overall that needs improvement.

Poor Lead & Customer Conversions

You have more of a brochure-style website and need it rebuilt with modern marketing and sales best practices to generate leads and customers.

Website Autonomy

You need to have your site redesigned but you want the ability to make easy updates or edits to it internally without having to rely on actions from a developer.

Web Design Pricing

Templated website redesigns start at $10k.
Traditional fully custom website redesigns start at $20k.

Get Your Custom Quote →

Website Design FAQs

How Long Does a Website Redesign Take?

Our standard custom redesign project takes 8-12 weeks depending on variables.

Can You Expedite a Project to Meet a Time Sensitive Deadline?

Of Course! We can expedite any project by adding more team resources.

What are the Benefits of Having our Website on HubSpot?

All in one Marketing and Sales package, with best in class user experience. To learn more, Click Here.

What is Your Typical Process for a Website Design Project?

We break it down into 5 stages. Persona Consideration / Strategy, Wireframes, Full color design proofs, Developing the designs, Launch.

How Will our Target Market be Factored Into Our New Design?

This is part of our persona consideration phase where we take into account all of your branding and target audience.

If We Provide You With Designs, Can You Develop Them?

Yes. We have a team of In house developers that can develop on multiple platforms.

Do You Outsource Any Development or Design Work?

NO. All design and development work is done in-house.

Do I Have to Have My New Website on HubSpot?

No. While we recommend HubSpot, we can build your website on any platform.

Is SEO Included With Your Website Redesign?

No. But we do transfer all existing on page SEO.

Is New Website Content Included With Your Website Redesign?

No. We migrate your current content as is, however we can support content creation for your new website, if that is something you’re interested in.

How Much Time Would Our Company Need to Dedicate to This?

We estimate between 10-15hrs for the duration of the project. This time includes, reviews of work, meetings etc.

Will Our Current Site Be Affected While You Work on the New One?

No. All new websites are worked on in a staging area, which isn't live and has no impact on your current site.

Can You Migrate Our Website?

Yes. We can migrate your website from your existing platform to look exactly the same on your new platform.

Can You Work With Other Vendors on a Project?

Yes. Our team is very open to collaboration with existing vendors you might currently have. Our sole focus is create something you will love.

Website Audit

Schedule a complimentary website consultation to learn what can be improved on your website