If you’ve ever researched business software solutions, read about inbound marketing, or studied business models like the flywheel, you’ve likely heard of HubSpot.
There’s a lot more than meets the eye when you start recognizing that trademark orange and the memorable sprocket.
Let’s explore the world of HubSpot.
What Is HubSpot?
One of the most commonly asked questions we see in the business world revolves around HubSpot. There are many misconceptions and assumptions about the software.
HubSpot Is More Than Just a Business Software.
It’s easy to lump HubSpot in with all the alternatives in the massive world of business software platforms. That doesn’t give the full picture.
HubSpot is built around the inbound methodology. It’s a software that encourages companies to apply inbound tactics to their marketing, sales, and customer service efforts.
But it’s also not a silver bullet. You can’t just sign up for a HubSpot account and magically fill your sales pipeline and grow your business.
HubSpot Success Depends on the User's Commitment.
The success stories from HubSpotters around the world have one thing in common – they know how to properly implement their tools and make the most out of the features they have access to.
To get to this point, users need to commit to learning. Fortunately, HubSpot is known for their amazing educational resources.
HubSpot Provides Premier Educational Resources.
HubSpot Academy is the leading free resource in online training for inbound marketing, inbound sales, and customer service professionals. The curriculum varies in length and depth, ranging from quick practical courses to comprehensive certification learning paths that dive deep into common business topics.
They offer hundreds of individual courses and over a dozen certifications. Not only do these help people looking for professional development, but they also help users maximize their investment in using their HubSpot account.
With proper implementation and a commitment to ongoing education, your HubSpot account will be your most valuable business tool.
Who Loves HubSpot?
There are more than 73,000 companies around the world growing their business using HubSpot tools. And success stories are the norm for users – 57 percent of HubSpot customers saw a boost in their sales revenue in 2018.
Every team within organizations has something they love about using the platform.
Why Executive Leadership Loves HubSpot
Every hub comes with amazing reporting capabilities, including the following:
- A centralized reporting system where you can build customizable dashboards for nearly any metric you’re tracking in the Marketing Hub, Sales Hub, Service Hub, and any record from the HubSpot CRM.
- A library of commonly used reporting templates and options to customize reports, including a variety of data visualization options that fit your preference.
- Team-specific dashboards that include both high level reports and more granular reports, as well as collaboration tools like note taking options on the dashboard for providing context for your data.
- Automated reporting updates you can schedule to send to specific teams and users via email.
- Multi-touch attribution reports that show each interaction customers have throughout their buyer’s journey.
The HubSpot portal makes it easy for teams to provide reports to the C-suite and identify growth opportunities for their ongoing strategies. This makes it easier for leadership to make the best strategy decisions for the growth of the organization.
Why Marketers Love HubSpot
In 2018, a staggering 94 percent of marketers in North America using the HubSpot Growth Stack said the platform has helped them hit their growth goals. The HubSpot Growth Suite tier of products includes access to all the marketing, sales, and customer service software your growing business needs at a discounted rate.
Most notably for marketing professionals on all levels of the team, the Marketing Hub is their best asset, thanks to the following amazing features:
- Simple drag and drop interfaces that make it easy to update content throughout your website without a developer.
- Content creation tools including real-time SEO suggestions to ensure full optimization for getting content found on search engines.
- Easy-to-build conversion paths with the following assets: forms, landing pages, thank you pages, and A/B testing functionality – all without any coding required.
- Email tools and workflow features to better nurture your leads and simplify the handoff process to sales, thanks to the free HubSpot CRM.
- Account-based marketing tools, such as ideal customer profile workflow templates and ad campaigns for personalizing outreach to your list of target accounts.
This all-in-one inbound marketing software is truly comprehensive, helping marketing teams accomplish all their goals, from attracting the right target audience to converting them into high quality leads that can be handed off to sales.
Why Sales Teams Love HubSpot
Most HubSpot users see an improvement in the quality of the leads they’re getting with HubSpot. This is a common experience thanks to the robust suite of tools users get with each tier of the Sales Hub.
Sales leaders and salespeople alike are better equipped to hit quota and drive business success because of these notable Sales Hub features:
- Automation tools like task creation, workflows, sequences, and lead rotation that streamline personalized outreach to prospects.
- Templates, email scheduling, and email tracking software for teams to improve email performance and nurture leads by delivering more value in less time.
- Pipeline management solutions, including deal tracking and team performance tracking while seamlessly syncing with the HubSpot CRM.
- Customizable meeting links and live chat tools to book calls in real time with interested prospects.
- Sales quotes features for closing deals quickly, thanks to esignature and integrated payment options.
As sales closes more deals, businesses have more happy customers on their hands. But as the flywheel model indicates, the customer is the heart of your business. They’re not just an afterthought. They’re foundational to growing your business even more.
Why Customer Service Teams Love HubSpot
Many HubSpot users tend to see their levels of customer satisfaction increase over time. That’s not surprising when you consider how well equipped customer services teams are to continually delight customers and build more meaningful relationships with them.
Service Hub tools worth noting include the following:
- A centralized Conversations inbox that brings all customer communication channels together so every team member can personalize engagement.
- A complete help desk that includes automation and reporting features to keep customer communication organized and tracked as tickets.
- Live chat and chat bot tools to easily engage with customers fast and provide answers and resources to better support them.
- Self-service solutions for customers, including a knowledge base tool where companies provide support articles.
- Customer feedback and advocacy tools for identifying how to improve the customer experience and turn happy customers into promoters.
Customer centricity is the new normal. The more companies prioritize customer experience, the faster they can grow. And HubSpot is the perfect solution for creating a frictionless customer experience.
Why Designers and Developers Love HubSpot
The CMS Hub is a favorite among designers and developers for a simple reason – it makes it easier for marketers to make changes without a lot of back and forth. Developers can build flexible pages to enable others to make updates as needed.
Some of the most notable CMS Hub features that make designers and developers happy include:
- Access to tools like GitHub for version control and fast changes needed for website assets.
- The ability to make site-wide content editing experiences for marketing teams.
- Dynamic content creation with the HubDB, simplifying the process of pushing global site updates.
- Code alerts that help developers find bugs in design or infrastructure, preventing slower site speeds, errors in syntax, etc.
- 24/7 security monitoring that detects and prevents threats, providing peace of mind and ensuring the safety of your site.
With all the awesome CMS Hub tools, developers can focus on what matters most to them while enabling the marketing team to do what they need to do to continue hitting their goals.
6 Reasons Why HubSpot Might Not Be For You
There are plenty of reasons why HubSpot may not fit your company at this time.
Your Budget Is Allocated to Piecemeal Solutions.
The HubSpot pricing model can sometimes throw people off. When weighed against the amount of resources many organizations spend on third-party applications, the price tag of HubSpot products is a little deceiving.
Another consideration often overlooked is the fact that fragmented platforms can be a heavy drain on your internal teams. More time spent on finding information. Data not properly being transferred between apps. Integration headaches.
The HubSpot pricing tiers are designed to mitigate this frustration and save companies money, especially as they grow. The best part is that you don't have to throw out all your tools. You can integrate the ones you love seamlessly with your HubSpot portal.
You're Not Interested in Learning Inbound.
The inbound methodology has been around for years, but many professionals are comfortable with the ways they've done things for years. And that's understandable.
But as the business world shifts power to the customer, there's a point where outdated tactics stop working. That's why it's crucial for organizations to evolve now and think ahead for the future of their business growth strategy. Inbound will play a big part in that.
You Prefer Familiar Legacy Systems Over Automation.
We all have familiar tools we know inside and out. This is why so many sales teams still use spreadsheets to manage their pipelines. And while spreadsheets still have a place in an organization, using them for managing contact lists is a massive drain of resources.
There comes a point when you need to reflect on current systems and identify how much money is being spent working harder, not smarter.
There's a reason automation is becoming the norm: These tools are affordable when you see the amount of time they save and how much they boost productivity for each team.
Your ROI Is Already Crystal Clear.
Business software platforms like HubSpot are excellent for attributing revenue to specific initiatives and tasks. But if proving ROI for each team is not an obstacle for your business, then HubSpot might not be a need at the moment.
However, another thing to consider in terms of automated reporting is how well you're able to forecast revenue on the sales side of things. This helps predict future growth projections, something that HubSpotters gain key insights on thanks to pipeline management tools.
You're Not Interested In a Referral Program.
A main focus for most companies is simply driving sales, which is crucial for business growth. And if that's your sole intention for the time being, that's a great strategy.
But you run the risk of missing out on driving more revenue at a lower cost, thanks to a customer referral program. Earning referral business is way more efficient because your customers are advocating for your brand. And with HubSpot tools, like NPS surveys, you can make it easy for customers to spread their love for you.
You're Not Ready for Proper Implementation.
Adopting new business software is one of the biggest undertakings a company can experience. It calls for a lot of time to migrate and integrate existing processes and data into your new software and to train your teams on using it.
This is why HubSpot onboarding is a vital first step in getting started with HubSpot. But if you're unable to commit to properly setting your hubs up, you're not going to see results for a while, slowing down your time to see true ROI of HubSpot.
Through an onboarding program, you gain peace of mind in knowing your technical setups are done right the first time. Plus, your teams learn together throughout onboarding, making them experts in no time.
Now that you know what HubSpot is used for, you're ready to decide what your best course of action is. Your team might be spending too much time and energy doing tasks you can automate and processes you can streamline with some easy-to-use HubSpot tools.
The best way you can determine if it's a good fit for you is to see it in action. Sign up for a free HubSpot demo today.