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Reinvented Service Hub Features Transforming Customer Engagement

Scaling support team resources and driving customer retention are key concerns for any customer experience (CX) leader. Whether you're a VP of customer support or a support team manager, it's a struggle to acquire enough of the right resources to deliver top-quality support to all of your customers and turn them into evangelists.

HubSpot's reinvented Service Hub is poised to transform the way your customer support, experience, and success team operates—making it more efficient and effective than ever!

Unlock the full potential of your customer service team with these game-changing features from Service Hub.

Reinvented Service Hub Features Transforming Customer Engagement
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All-New Help Desk for Scalable Support

One of the biggest new features of the reinvented Service Hub is the Help Desk. This tool helps service teams meet their goals at scale by leveraging AI tools to connect tickets and conversations in a single place.

Benefits of an All-in-One Conversation and Tickets Desk in HubSpot

The benefits of the new Help Desk in Service Hub are many:

  • Increased scalability of customer service operations. AI-powered tools help service teams complete more work with fewer resources in less time. This helps increase the scalability of your service team so you can get more done on a smaller budget.
  • Improved SLA tracking. Putting all of your customer communications and ticket information in a single tool helps make it easier than ever to track service rep performance against core service team SLAs like time-to-response and time-to-resolution. 
  • Customizable private and public views. Users can create customized views for their personal use or to be shared with the whole team—views that make it easier to find the most important tickets that require their attention. This helps to enhance service rep efficiency.
  • "360" Intelligence. A built-in knowledge panel helps support/service reps find the information they need to more efficiently process support requests.

Unified Customer Conversations for Enhanced Communication

Two people talking over social mediaIn today's fast-paced digital world, seamless communication across various channels is crucial for customer satisfaction. Service Hub's Unified Customer Conversations feature facilitates omnichannel communications, allowing customer service teams to interact with customers through email, social media, live chat, and other platforms from a single interface—creating a true omnichannel communication solution.

This consolidation ensures that customer queries are not siloed by channel but instead treated as a continuous dialogue.

Some Benefits of a Unified Communication Experience

  • A more cohesive customer experience. Regardless of what channels your customers use to converse with your teams, the reinvented Service Hub provides tools for quickly responding to queries from a unified conversations inbox tool.
  • Improved response times and customer service scalability. With AI-powered tools, customer support/experience teams can respond more quickly to customer concerns and queries.
  • A more consistent voice across all communication platforms. AI tools like Brand Voice help keep messaging consistent across all platforms so the customer experience is the same for all communications.

Customizable Support Ticket System for Efficient Issue Resolution

Efficiency is key when it comes to resolving customer issues. Service Hub's Customizable Support Ticket System enables businesses to tailor their support processes to their unique needs.

By customizing fields, statuses, and workflows, customer service teams can streamline operations, prioritize tickets based on urgency, and track the progress of issues more effectively.

Benefits of a Customizable Support Ticket System

  • Aligning support tickets to your processes. A customized support ticket process can enhance the overall customer experience by ensuring that every issue is addressed in a manner that aligns with your company’s specific service standards.
  • Shorten time-to-resolution for tickets. Remove unnecessary steps from your support ticket pipeline to streamline it for maximum efficiency. Additionally, Service Hub allows you to create automated tasks to help keep support staff on point throughout the ticket resolution process.
  • Make reviewing tickets faster and easier. With customized ticket pipelines, you can create ticket view boards that make it easy to see where your tickets are in the pipeline and see if and why tickets are getting stuck at any given phase of the pipeline. This makes it easier to support your customer service team and resolve issues.

AI Chatbot to Provide 24/7 Support

Another enhancement in the reinvented Service Hub is the inclusion of new AI-powered chatbot features. While chatflows have been a part of Service Hub for a while, the new chatbot leverages AI tools to provide more comprehensive experience.

Benefits of AI-Powered Chatbot

How does AI improve the chatbot experience? Some of the enhanced benefits of the new chatbot include:

  • 24/7 Support. With an AI-powered chatbot, you can provide simple support and answers to common questions whenever it's convenient for your customers, not just during your call center's office hours.
  • Increased Flexibility. AI-powered chatbots can use your entire knowledge base as a repository of information—providing answers to questions that a more limited, non-AI chatflow tool wouldn't be able to handle.
  • Reduced Labor Requirements. Reduce the load on your customer support and success teams by leveraging a GPT-powered AI to answer basic questions and concerns. Let your team focus on the issues that actually require manual intervention.

Knowledge Base Development for Empowered Self-Service

person looking at a library of booksAn informed customer is an empowered customer. With Service Hub's Knowledge Base Development feature, businesses can create comprehensive, searchable libraries of information that customers can access to find solutions to their queries independently.

This self-service option not only empowers customers but also reduces the strain on customer service teams by deflecting common questions with simple FAQ pages in the knowledge base.

It also helps to fuel your AI chatbot feature—providing it the information it needs to more fluidly and effectively answer customer questions.

Benefits of a Comprehensive Knowledge Base

The benefits of having a knowledge base for customer experience are numerous, including:

  • Increased customer satisfaction. Due to instant access to information. 
  • Reduced support costs. Fewer questions being sent to your customer success/support team means you don't have to expend as much labor on simple, low-value questions.
  • Creating a repository of valuable content. that can be refined over time. This creates more indexed pages on your website, which also helps with SEO

Customer Feedback Tools for Continuous Improvement

Continuous improvement is essential for maintaining high standards of customer service. Service Hub's Customer Feedback Tools enable businesses to gather actionable insights directly from their customer base through surveys, polls, and feedback forms.

By systematically collecting and analyzing customer feedback, companies can make data-driven decisions to enhance service offerings, improve products, and refine customer experience strategies.

Benefits of Using Customer Feedback in Service Hub

The benefits of leveraging customer feedback tools in the reinvented HubSpot Service Hub are far-reaching, as it helps:

  • Drive customer loyalty. Through demonstrated responsiveness to customer needs, you can engage your customers and build rapport based on positive experiences. This helps to drive customer retention and loyalty.
  • Reduce customer acquisition spend. Reconverting your existing audience based on their positive past experiences with your brand is easier (and often less expensive) than attracting new customers.
  • Creating case studies for future marketing material. You can leverage positive customer service experiences to create case studies to enhance your future marketing efforts.

Comprehensive Reporting and Analytics for Informed Decision Making

Data is a powerful tool for any customer service team, and Service Hub's Comprehensive Reporting and Analytics features offer in-depth insights into customer interactions and service efficiency.

By using custom reports and dashboards, businesses can monitor key performance indicators (KPIs), track service level agreements (SLAs), and identify trends in customer behavior.

Benefits of Service Hub Reinvented's Reporting and Analytics

This intelligence allows for informed decision-making, enabling companies to allocate resources effectively, anticipate customer needs, and ultimately enhance business intelligence to stay ahead of the competition.

It also enhances the alignment between marketing and customer success teams. As noted by HubSpot: "When marketing teams align with customer success, businesses are more effective at nurturing and engaging with customers." 

Having deep analytical data can create a positive feedback loop for your service, sales, and marketing teams. With customer service team data, you can:

  • See what is or isn't working as intended.
  • Make adjustments to improve the customer experience.
  • Leverage success data to enhance customer retention and attract more customers based on your positive results.
  • Help your customer support/service team make the connection between their efforts and the results generated by your sales and marketing teams.

Need Help Mastering the Reinvented Service Hub?

Take your customer service, support, and success efforts on the HubSpot platform to new heights by getting Service Hub implementation support. 

Finding ways to maximize your use of the tools available in Service Hub can be a massive differentiating factor for your business. Discover how you can more effectively leverage the tools available in HubSpot to turn what was traditionally a cost center into a new opportunity to convert customers and earn revenue.

 

Douglas Phillips

Douglas Phillips

Former military brat, graduated from Leilehua High School in Wahiawa, Hawaii in 2001. After earning my Bachelor's in English/Professional Writing, took on a job as a writer here at Bluleadz.