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The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
8 of the Best Copywriting Courses (2020 Edition)
Writing will always be a skill in high demand in every aspect of business. Marketing. Sales. Customer Service. Leadership. You name it. Excellent writing skills will give you a big advantage in any of these paths. ...
How to Cut the Fluff Out of Your Content
People don’t usually think of the term ‘fluff’ as a negative element, but when it comes to writing, it's not your friend. In fact, it’s probably your worst enemy. It’s easy to fall into the trap of writing fluff when ...
Ghostwriting: What It's Like Copywriting in the Shadows
When I first interviewed for a copywriting position at Bluleadz, by far the most interesting question someone asked me was how I felt about essentially becoming a ghostwriter. It was a good question because at that ...
10 Copywriters Who Became Successful Authors (So There's Hope for You)
Copywriters are good with words, stringing together sentences, and tossing off clever one-liners. Sounds like the perfect candidate for an author, right? Well, not everyone who’s good with words is necessarily good at ...
How to Write About the Same Topic Without Going Crazy
The life of a copywriter can be exciting at times. You get to expand your knowledge about a variety of industries, learning the ins and outs of fields you’ve never been exposed to and getting a better understanding ...
Self-Editing Sucks, and Science Says So
You’ve just completed an amazing blog article. It was a well-thought-out piece, chock-full of quotes and statistics – even a little bit of well-placed humor. Now, there’s only one thing left to do: hit send! But then, ...
10 Common Grammar Mistakes to Avoid on Your Website
We’ve all seen it: an archetypal website page where the search rank and layout are all pristine, and yet… riddled with typos and poor grammar choices. I can’t even begin to expand upon the amount of ubiquitous spelling ...
How to Write Technical Content With No Experience
As one of several copywriters at an inbound marketing agency, I’m expected to be able to write for virtually any client that metaphorically (or, in some cases, literally) comes walking through our front door.
5 Easy Steps for Writing Better Content In Way Less Time
You have your editorial calendar open and realize that you need six blog articles, two infographics, and an ebook in a week.
40 Writing Quotes That Will Inspire You to Create Awesome Content
Even the best of us can sometimes suffer from writer's block. On those days when the words just don't seem to flow, it can be really helpful and inspiring to sit and read writing quotes from great authors. They've been ...
How to Write About Something — When You Know Nothing
“The interface hybrid system draws power directly from the hot aisle platform, allowing internal units to transfer efficiencies that create robust and responsive programs.”