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The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
6 Steps to Create an Email Course to Drive Leads (+ Examples)
Generating leads and expanding brand awareness is a common obstacle for marketing professionals. One of the best channels to overcome these challenges and hit your goals is by creating an email course.
12 of the Greatest Unsubscribe Page Examples You Can Steal
No matter how hard you work to make your blog engaging and high-quality, it’s inevitable that some of your subscribers will choose to opt out of receiving new blogs from you. When it comes to lead generation, ...
16 Email Marketing Tips to Boost the ROI of Your Efforts
Businesses still use email marketing to help reach their target audience with offers, news, and exciting promotions. It isn't likely to fall out of favor anytime soon. Email marketing can be extremely effective if you ...
How to Build an HTML Email: What You Need to Know
When it comes to your marketing strategy, email is an essential piece to the puzzle. A lot of your efforts rely on a strong email campaign. Unfortunately, there are many people who don’t put enough emphasis on using ...
Why Buying Email Lists Is a Terrible Idea (+ 9 Things to Do Instead)
Email marketing is still a major strategy that marketing teams implement. And rightfully so. HubSpot found that over 6.69 billion email accounts still exist, and 5.6 billion of those existing are expected to be active, ...
How to Embed Videos in Emails (2019 Version)
Imagine combining two powerful elements of your marketing strategy – doing so would create a highly impactful and efficient tool to reach out to your audience. Believe it or not, you can do this – by embedding videos in ...
How to Find Email Addresses: Tools and Tips You Need to Try
In the world of business, possessing someone’s email address is like holding a golden ticket. It creates a direct pathway of communication between you and your leads. Without an email address as a point of contact, ...
Average Email Open Rates: See How You Stack Up and How to Boost Yours
Email campaigns are an important part of any successful content marketing strategy. But unless people are actually opening your emails to access your content, your efforts are going nowhere. Calculating your average ...
9 Email Marketing Mistakes and Solutions You Need to Know For 2019
Email plays a big role in the lives of digital marketers, both for internal use and for email marketing initiatives. You probably generate a lot of emails every day. Even though there are plenty of successful tactics, ...
6 Powerful Reasons Why Email Marketing Still Crushes Expectations
Email was one of the first forms of online marketing, but the internet has changed drastically from the 1990s through today. You might wonder if there is any reason to still send out emails when most people flock to ...
5 Ways to Not SUCK at Sending Emails | Marketing Minute
Email is such a staple of modern marketing, that it’s amazing to think there are companies that are relatively passive to the whole idea of it. A strong email marketing campaign can be the single greatest lead ...
4 Ideas For Mastering Email Marketing During the Holidays
In the business world, the holidays represent a busy time of the year for many business-to-consumer (B2C) companies. Adobe forecasts that online sales in the United States alone will increase by 14.8% to more than $124 ...
What are the Most Important Email Marketing Metrics?
When it comes to reviewing your email marketing efforts, the "most important metric" really depends on what you set out to do with your campaign in the first place. What type of action were you trying to drive users to ...
Using Google Analytics to Find the Best Time and Day for Email Sends
Finding the optimal time to send an email can feel like a shot in the dark, especially when you're first ramping up your email strategy. However, you can take a lot of the guesswork out by using Google Analytics.
5 Email Marketing Tips That You Need to Know for Your Next Send
Email marketing can be daunting. You put so much time and effort into crafting the perfect email, yet the email(s) don’t perform how you would want them to – or, frankly, you may be unsure how to even measure success.
Your Emails Suck. Here's Why You Need to Fix Them to Build Links
‘To whom it may concern I recently came across your list of the best social media tools and thought it was fantastic. I’m a big fan and regular user of number 4 myself. I wanted to bring your attention to Fancytool. ...
How to Write Effective Email Subject Lines (+ Examples)
Once upon a time, in the days of America Online and dial-up internet, it was exciting to receive email notifications. We got that same dopamine hit we get when we receive a social media or delivery notification of a ...