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Applying HubSpot education to every aspect of your organization.
Close Customers w/LinkedIn: 15 InMail & Message Ads Tips
Looking to utilize LinkedIn ads to reach your target audience? LinkedIn Message ads are a great way to start! LinkedIn InMail and Message Ads are a way to expand on your email campaigns to your target audience via ...
Top 5 LinkedIn Company Pages in 2021 (+ How to Recruit Top Talent)
When it comes to your hiring process, LinkedIn is one of the most valuable recruiting tools that you can use. But in order to use the platform for recruiting, you first need to set up a company page that reflects the ...
21 LinkedIn Marketing Hacks to Get More Followers (+ Examples)
When it comes to optimizing your B2B business, LinkedIn followers are currency. LinkedIn is a business-focused social media powerhouse, providing access to more than 706 million engaged professionals distributed over ...
10 Must-Haves For Your LinkedIn Company Page to Drive Leads (+ Tips)
LinkedIn has become the premiere channel for B2B marketing online. It’s the perfect vehicle to promote your products and services, recruit new talent, and share useful information with customers and prospects. So, make ...
How to Build a Great LinkedIn Content Strategy (+ Content Examples)
As the social hub for professionals, LinkedIn is often used to check out potential new hires (or, in the case of employees, potential employers). However, it can also be used for marketing your products and services to ...
5 Examples of LinkedIn Showcase Pages (+ Best Practices to Adopt)
Most businesses have more than one type of audience or buyer persona. In fact, you're probably targeting at least two or three different niches at any given time. LinkedIn has proven itself as an effective tool for ...
LinkedIn Analytics: 16 Metrics You Need to Focus On
LinkedIn has proven itself as a great lead generation tool for businesses across the board. But, unlike most other social media platforms, you can't just look at basic metrics in order to understand if your strategy is ...
7 LinkedIn Summary Examples for Every Job Seeker (+ Writing Tips)
When it comes to professional social platforms, Linkedin is virtually unchallenged. It now boasts over 500 million members, with over 100 million of those users logging in to use the platform every single day. It’s ...
How to Optimize Your Personal Page for LinkedIn People Search
LinkedIn is the go-to hub for professional digital networking. If you’re looking to connect with other professionals throughout your industry and make advancements in business, no platform is going to help you like ...
4 Tips for Using SEO on Your LinkedIn Company Page
Every company should have a lively LinkedIn company profile. As the go-to B2B professional networking hub, LinkedIn can play a big role in your company’s lead and prospecting endeavors, in addition to recruiting and ...
LinkedIn Job Ads: Why They Matter, Practical Tips, and Epic Examples
LinkedIn has become one of the most important hubs for recruiting top talent to your company. With this in mind, posting job ads on LinkedIn should be a core element within your recruitment marketing strategy.
How to Use SlideShare: Benefits and Best Practices for Marketers
LinkedIn is widely known as a professional networking goldmine. The platform offers a wide range of tools to aid business professionals in their endeavors, including the information host SlideShare. When used correctly, ...
LinkedIn Sales Navigator Cost Breakdown + Reviews
LinkedIn is the golden beacon of professional social media. But if you look closer, it's so much more than just a professional social platform. LinkedIn Sales Navigator helps companies grow exponentially through lead ...
How to Drive Recruitment Marketing Results With LinkedIn Content Ideas
Employees are the lifeblood of every successful company. Have you ever heard the phrase, "A team is only as strong as its weakest member?" That applies to your business. While strong teams produce quality work and drive ...
How to Start a LinkedIn Group (and Keep It Awesome)
LinkedIn has a myriad of different tools and features for professionals to take advantage of when they're growing their professional network. However, some of these features may go unutilized if you don't know they're ...
How to Use Personas to Help Your Team with Connecting on LinkedIn
Connecting with people on LinkedIn is a great way to build a strong, professional network of valuable contacts. But in order to do this, you have to make sure that you’re connecting with the right people. Using target ...
6 Tips to Drastically Increase Your LinkedIn Engagement
Whether you have an online business or are a professional building your network, LinkedIn is a valuable social platform that you need to have in your arsenal. With over 610 million users, there's a wealth of networking ...
Setting a Budget For LinkedIn Ads: What You Need to Know
LinkedIn has the highest lead-conversion rate than any other social media channel at 2.74% – compared to Twitter (0.69%) and Facebook (0.77%), that’s almost three times higher than two of the largest social media sites.