Recruiting | 3 min read
Why Is Employer Branding Important? | Recruiting Minute #001
Hey guys, this is Jasmine with Bluleadz, and today we're gonna have our first Recruiting Minute video about employer branding.
Employer branding is incredibly important to inbound recruiting because it's how you attract your talent. Employer brand is essentially your reputation, so job seekers are now in control of the recruitment process, whereas companies used to be in more control in the past.
Your company's reputation is readily available online, so when candidates are doing research, they're able to determine whether your company is a good cultural fit, as well as whether or not your values align with their core values.
Whether or not your current employees are happy at your company is a direct reflection of your brand and your company culture. If you are looking to attract passive candidates, positive brand recognition will send the right candidates your way.
Thanks for tuning in! I hope you found this information helpful and stay tuned for more Recruiting Minutes to come.
Published on March 13, 2019